Ed is a Senior Vice President in the Salesforce Market Strategy team. He is focused on helping our customers deliver world-class customer experiences with Salesforce, with a particular focus on customers in EMEA.

Prior to his current role he worked as a VP, Distinguished Analyst at Gartner. He was at the firm for over 27 year and was responsible for researching and advising on Customer Experience Management and Customer Relationship Management. He wrote over 660 research papers and delivered over 200 different presentations. He answered inquiry questions on the phone or video calls from over 500 clients per year and met another 200 face to face. He spent his time helping IT, customer experience, customer service, sales, analytics and marketing leaders trying to define a vision, create a strategy, select technology and solve problems with implementations.

As the Regional Vice President and Head of the Built Environment Industry for the UK&I, Yalda is passionate and responsible for leveraging technology in order to solve complex business challenges, supporting organisations of all sizes harnessing the power of the Salesforce Platform in order to drive efficiency, productivity and growth, while also focusing on key areas such as sustainability.

With over a decade of experience in Salesforce and the Salesforce ecosystem, Yalda has a diverse background in Built Environment, Media, Gaming, Retail and Hospitality with a vision to align and be aligned to all stakeholders to support in bringing business and technology together, in order to support organisations become market leaders and support with their digital journey.

Outside of Salesforce, Yalda is committed to mentorship and community engagements, actively participating in initiatives aimed at empowering women and fostering diversity and inclusion within the industry.

Mike is UK editor of Bisnow. Before this, alongside three friends he bought pan-European property mag EuroProperty out of non-existence and re established it before selling the business to PropertyEU. Prior to that he was editor of Property Week, and has also worked for Estates Gazette.