Adam Eaton is Chief Executive Officer at VIRTUS Data Centres, responsible for leading the company’s next phase of growth and innovation. With over 20 years of experience across the data centre, cloud, and managed services sectors, Adam brings a proven track record in strategic leadership, business transformation, and operational excellence.

Before joining VIRTUS, Adam served as Executive Group Director for Europe at Global Switch, where he oversaw operations across the FLAPM markets (Frankfurt, London, Amsterdam, Paris, and Madrid) and drove transformation initiatives to strengthen performance and scale.

Rob Donell is a Partner in Eversheds Sutherland’s real estate group, specialising in data centre transactions and data centre advisory matters. His work principally involves advising data centre operators, developers and investors on cross-border and domestic data centre investment and development projects, including joint ventures and development partnerships, and customer contracting and leasing, together with advising large data centre customers on their data centre capacity needs. Rob has deep experience in all data centre segments, AI/HPC, hyperscale, wholesale and retail colo, and edge/telco.

Prior to becoming a partner at Eversheds Sutherland, Rob spent more than a decade at a major UK-headquartered global law firm. He has also spent time seconded to a real estate investment manager and Amazon Web Services’ data centre colocation services team.

With nearly a decade in the industry, Amy spent the early part of her career delivering data centre builds for industry leading clients such as Dell, IBM, Ericsson and Vodafone. She then joined AECOM in early 2014 to drive mission critical engineering across EMEA and APAC. Her unique insight drove AECOM to become an industry thought leader and partner of choice for many global corporations and smaller niche data center operators. Amy has now joined NTT as Director in the Hyperscale team to continue NTT’s successful relationships and delivery for many of the household names in the Data Centre industry.

John Hawkins is the IBM Global Data Center Strategy and Planning Lead. John brings over 20 years and $3B of leasing experience in the data center and commercial real estate fields. John is best known for his work at Telx, where he was the Director of Global Real Estate & Data Center Expansions. During his years at Telx, John expanded the data center portfolio over seven hundred percent and negotiated over $1B+ in leases, leading to the acquisition of Telx by Digital Realty for $1.9 billion. Prior to Telx, John was Vice President of Real Estate and Data Center Logistics at Exenet Technologies, where he was responsible for the complete ownership of a multi-country facility build-out. Earlier in his career, John was Vice President of International Operations & Real Estate at The Matlen Silver Group, where he opened operations in India and Trinidad.

John earned his Masters of Real Estate at New York University and lives with his wife in North Branch, NJ

Jean-François Berche is the Chief Technology Officer at GreenScale, guiding the company’s technological vision towards infrastructure that is scalable, efficient, and above all, sustainable. He focuses on developing data centres capable of supporting the complex needs of AI-driven workloads, while ensuring GreenScale leads in technology integration within the energy ecosystem.

Jean-François previously held senior roles at Microsoft and AWS, where he was instrumental in expanding the cloud infrastructure to meet the growing demands of AI. His extensive work in site selection, colocation, and cloud region expansion at Microsoft and AWS positions him to drive GreenScale’s technological capabilities to the pinnacle of what is possible.

His passion for sustainability in technology is well-aligned with GreenScale’s mission. Outside of work, Jean-François remains committed to exploring how technology can positively impact society through sustainable and innovative practices.

Christian Goldsmith is a transformative leader in the global digital infrastructure sector, with over 25 years’ experience driving growth, innovation, and operational excellence across data centres, cloud, and technology-enabled real estate. Renowned for his strategic vision and commercial insight, Christian has orchestrated multi-billion-dollar programmes for hyperscale, colocation, and next-generation GPU-as-a-Service platforms, delivering resilient, future-ready assets for institutional investors, private equity, and leading operators.

Holding an MSc in Major Programme Management from Oxford’s Saïd Business School, Christian blends advanced academic perspective with hands-on leadership in scaling data centre businesses, navigating complex regulatory and supply chain environments, and pioneering ESG and AI-driven transformation. He excels in forging high-value partnerships, structuring investment vehicles, and enabling rapid portfolio expansion in Europe and globally.

At Arcadis, Christian leads international teams to deliver gigawatt-scale developments integrating cutting-edge engineering, sustainability, and digital innovation. As a trusted advisor to boards and C-suite stakeholders, he brings a unique ability to unlock new markets, optimize performance, and create lasting enterprise value.

A regular speaker at Global Data Center conferences and industry forums, Christian is passionate about shaping the future of digital infrastructure—advancing the role of data centres as critical enablers of urban resilience, investment returns, and technology leadership. He is now exploring board and executive opportunities with high-growth businesses and investment platforms at the forefront of cloud, colocation, and AI infrastructure.

Eddie is a dual-Chartered Engineer and Director at IN2, with 15 years’ experience leading their London office and delivering sustainable MEP design across the UK. He works various sectors, with a particular emphasis on Data Centres and mission critical environments.