Houston Bisnow Multifamily Annual Conference (BMAC)

Wed Oct 14, 2026

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Houston Bisnow Multifamily Annual Conference (BMAC)

How Shifting Renter Demands, Tightening Supply, and Evolving Capital Markets Are Shaping Houston's Future

Wednesday October 14 2026 @ 8:00 AM CDT

$290.00

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Speakers and Panels

Brandt Bowden

CEO, The Hanover Company

Philip Morgan

CEO, The Morgan Group

Kate Good

Kate Good has been leasing apartments her entire adult life. She quickly gained recognition from her employer, Trammell Crow, as the number one leasing consultant by leasing 52 apartments and closing 48 renewals in one month! Her expertise and enthusiasm took her up the ladder in the corporate world until 15 years ago. She then decided to start her own business as a professional speaker and marketing solutions expert. Kate has shared her innovative ideas with many organizations, including Apartment Associations in 53 cities, and national conventions such as 18 presentations at The National Apartment Association Annual Convention, 24 appearances at the Multi-Family Brainstorming Sessions, 10 presentations at the International Builders Show, and is an eight time presenter at the Multi-Housing World Annual Convention. She consistently receives the highest marks possible for her content, presentation style and audience involvement. Her presentations have been described as “enthusiastic,” “cutting-edge,” and “quality information.” Each year she is proud to share her depth of knowledge with over 20,000 industry professionals. What sets Kate apart from other speakers is her career commitment of always working on site. For 14 years Kate consulted with companies across the United States and Canada to create game changing leasing and marketing programs for new construction and distressed communities. In 2012, Kate joined forces with Hunington Properties to create Hunington Residential which is the multifamily development and management arm of this firm. Kate serves as Principal of Multifamily Development and Operations. Her first community, Vargos on the Lake in Houston, TX, broke ground in the third quarter of 2013. Three additional apartment communities started development in the summer of 2014. Twelve years ago, Kate joined three of the industry’s top speakers to form The Apartment All Stars, an educational tour delivering high energy events in association with local Apartment Associations. The team has now grown to seven and expanded to offer private events for individual companies and Webinars.

Hunington Properties

Principal, Multifamily Development & Operations

Kate Good

Principal, Multifamily Development & Operations, Hunington Properties

Taylor Moss

Founder, DeisoMoss

Richard Whatcott

Regional Vice President, Camden

Gabe Lerner

EVP, Lincoln Property Company

Elliot Albert

Vice President, Sentral

Alex White

Shareholder, Wilson Cribbs + Goren

Joseph Ferrell

Principal Partner and CEO, BECI

Moderator

Christian Diener

Regional Sales Vice President, Zentro

WHY YOU SHOULD ATTEND THIS CONFERENCE

What You'll Learn:

How Houston's multifamily market is emerging from one of the largest supply cycles in its history and what the contraction of the development pipeline means for owners, investors, and operators through 2027
How tightening supply, returning capital, and shifting renter demographics are converging to define Houston's next multifamily cycle
What developers are actually underwriting today and how site selection, unit mix, and product positioning decisions are being made in a bifurcated demand environment
How construction costs, tariffs, labor constraints, and financing gaps are reshaping project delivery timelines and risk management strategies across Houston
What amenity investments, technology platforms, and design choices are genuinely accelerating lease-up and driving renewals in Houston's competitive apartment market
How the workforce housing gap is reshaping deal structures, financing strategies, and development approaches for the 60-80% AMI renter that the market is struggling to serve
Where capital is actually flowing in Houston right now, which assets are trading, what cap rates look like at close, and what lenders are requiring before they write a check
Which submarkets are tightening fastest, where rent growth is returning first, and how owners and operators are repositioning portfolios ahead of the recovery
What owners, developers, and investors are watching most closely as Houston enters a cycle defined by shrinking supply, improving fundamentals, and renewed institutional interest

How You'll Do More Business From Attending This Event:
Join Bisnow's Houston Annual Multifamily Conference (BMAC) to tap into one of the country's most compelling apartment market recovery stories. Houston is the fourth largest city in the United States and one of the fastest growing major metros in the country, adding tens of thousands of new residents annually and supported by one of the most diversified employment bases of any major American city — spanning energy, healthcare, aerospace, logistics, and a rapidly expanding tech sector.
After navigating one of the most significant supply waves in its history, Houston's multifamily market is turning a corner. Deliveries in 2026 are on pace to fall to their lowest level since 2013, rent growth is returning across key submarkets, and transaction volume is accelerating as investors who sat on the sidelines in 2023 and 2024 re-enter the market with conviction. With cap rates averaging around 6% and fundamentals improving quarter over quarter, Houston is increasingly being cited as one of the top rent growth markets in the country through 2027.
Get an inside look at how this momentum is translating into real decisions: how developers are restarting pipelines after years of restraint, how operators are managing through the final innings of the concession era, and how capital providers are underwriting a market that is positioned to outperform the national average as supply and demand rebalance. Join Bisnow to gain perspective from active owners, developers, investors, and lenders on the factors driving deal flow, project delivery, and portfolio strategy across Greater Houston.

Who You'll Meet During Networking:
Owners, developers, investors, brokers, lenders, architects, engineers, general contractors, property managers, proptech providers, affordable housing developers, city and economic development leaders, and other senior decision-makers actively shaping Houston's multifamily market.

Why You Should Attend:
Bisnow events bring together the biggest power players in the industry to identify opportunities, build your network, and expand your business. With the largest audience of commercial real estate professionals in the world, no one knows how to help your business grow more than we do. Join Bisnow as we go deep into the Houston multifamily market to analyze its strengths, debate its challenges, and strategize on the opportunities defining its next cycle. You don't want to miss this event.

Questions about your ticket purchase or interested in sponsoring? Reach out to customerservice@bisnow.com for customer support.
For questions about venue or location, or to request disability-related accommodations, contact claire.ahrens@bisnow.com no later than 7 business days before the event.
For on-stage content or speaker related questions or recommendations, please email our Texas VP sophie.mccourt@bisnow.com

Agenda

Time	Activity
8:00 AM 8:50 AM	Breakfast + Networking
8:50 AM 9:00 AM	Opening Remarks and Commercials
9:00 AM 9:45 AM	Houston's Multifamily Reset: State of the Market 2026 A data-driven look at where Houston's apartment market stands today — which submarkets are tightening, where rents are recovering, and what owners and operators should expect for the remainder of 2026.
9:45 AM 10:30 AM	The Workforce Housing Equation: Can Houston Build Attainability at Scale? Industry leaders examine the financing structures, policy tools, and development strategies required to deliver housing for Houston's workforce renters who are being priced out of the market-rate apartment market.
10:30 AM 10:45 AM	Networking + Coffee Break
10:45 AM 11:30 AM	From Conception to Concrete: The Hard Realities of Building in Houston Right Now A ground-level look at how developers, contractors, and construction lenders are navigating tariffs, rising costs, labor constraints, and financing gaps to keep Houston multifamily projects on budget and on schedule.
11:30 AM 12:15 PM	Right Product, Right Place: How Developers Are Making Site and Unit Mix Decisions That Hold Up An inside look at how Houston's most active developers are reading submarket data, targeting locations, and structuring unit mix decisions to build projects that perform when they open and hold up when the market shifts.
12:15 PM 1:15 PM	Lunch
1:15 PM 2:00 PM	The Renter Experience Arms Race: Amenities, Technology, and Design That Actually Move the Needle Owners and operators break down which amenity investments, technology platforms, and design choices are genuinely accelerating lease-up and driving renewals in Houston's competitive apartment market.
2:00 PM 2:45 PM	Follow the Capital: Where Houston Multifamily Deals Are Actually Getting Done A candid look at where capital is flowing in Houston right now, which assets are trading, what deal structures are closing, and what the debt market is requiring in today's environment.
2:45 PM 3:15 PM	Closing Networking