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The Office Conversion Playbook

How Conversions, Adaptive Reuse and Creative Financing Are Reshaping Downtown Houston's Office Market

Gwendolyn Tillotson-Bell

Gwendolyn Tillotson-Bell

Chief Economic Development Officer

City of Houston

John Mooz

John Mooz

Senior Managing Director

Hines

John Mooz

Senior Managing Director

Hines

Mr. Mooz is a senior managing director and Houston/Austin/San Antonio market head responsible for the development and financing of projects in the Southwest region of the United States. Since joining Hines in 1989, Mr. Mooz has contributed to the development, acquisition and financing of more than 10 million square feet of commercial, medical, and institutional real estate representing approximately $5 billion.

Mooz earned his BA in Political Science from the University of Connecticut. He currently serves on the Board of Directors of the University of Houston Bauer College of Business Graduate Real Estate Program, Uptown Houston District, Central Houston – Downtown District, and the Buffalo Bayou Partnership.

Beyond the Workday

How Entertainment, Restaurants, Hotels and Public Spaces Are Transforming Downtown Houston into a 24 Hour Destination

Kyle Noonan

Kyle Noonan

Co-Founder & Co-CEO

FreeRange Concepts

Ali Momin

Ali Momin

Co-Founder and Partner

SLTX Capital

Dan Zimmerman

Dan Zimmerman

President

NewForm Real Estate

Kyle Noonan

Co-Founder & Co-CEO

FreeRange Concepts

Kyle Noonan is the Co-Founder and Co-CEO of FreeRange Concepts,

a Dallas-based hospitality and entertainment company built on one

core idea: Create Remarkable Memories.

Kyle’s journey began with a simple belief—that great hospitality starts

with exceptional quality, genuine connection, and an environment

that makes it worth getting out of the house. That belief became the

foundation for a portfolio of experience-driven brands including The Rustic,

MUTTS Canine Cantina, Bowl & Barrel, The General Public, Joe Leo Fine Tex

Mex, and Birdies Icehouse.

He has built a reputation for creating concepts that go beyond traditional dining,

blending culinary quality, thoughtful design, and emotional connection to create

destinations that resonate with guests and drive strong performance. Under his

leadership, FreeRange Concepts has grown into a multi-market platform known for

brand relevance, operational excellence, and strong unit economics.

Today, Kyle is focused on expanding the company through strategic growth,

acquisitions, and innovative capital strategies.

Dan Zimmerman

President

NewForm Real Estate

A Houston native and born into a family of entrepreneurs, Dan Zimmerman

quickly discovered his passion for design, art, hospitality, and real estate. After

two years at Rice University, a football injury sent Dan to Dallas where he

graduated with a degree in advertising from Southern Methodist University.

Dan began his career as a development associate at Trevi Luxury Hospitality

Group where he continued to explore his passion for hospitality and hone his

unique perspective.

A move back to his hometown of Houston led Dan to pursue a career in

commercial real estate with Hankamer & Associates. Following his exploration

and interest in commercial real estate, Dan became an independent

commercial real estate broker. With over a decade of real estate experience

and Dan’s passion for artful real estate curation, he launched NewForm Real

Estate—a full-service real estate development firm specializing in the

acquisition, sale, leasing and marketing of select commercial properties.

At the center of the firm, Dan and his team work to develop unique real estate

opportunities and build strategic relationships with lasting value. Dan pursues

additional investments in areas he is passionate about including hospitality,

contemporary art, technology and more.

Why You Should Attend this Event

What You'll Learn: 

  • Can Downtown Houston's office market reinvent itself? Hear how owners are evaluating conversions, repositioning strategies and the buildings most likely to define the next cycle.

  • What does it take to turn an underperforming office tower into a successful residential, hotel or mixed use project? Explore the financial, design and operational realities behind today's conversions.

  • Why are entertainment, restaurants, hotels and public spaces becoming some of Downtown's most valuable real estate assets?

  • How do you create a downtown that people don't just work in, but choose to live in, visit and return to after hours?

  • Which public investments are unlocking private development, and where are the biggest opportunities for future growth?

  • What makes a great entertainment district, and how is Downtown Houston building one that attracts residents, employers, visitors and investors alike?

  • How are today's market conditions creating new opportunities for acquisition, redevelopment and long-term value creation?

  • As Downtown continues to evolve, where are the biggest opportunities to invest, redevelop and create lasting value?

  • How are developers balancing preservation with innovation as they breathe new life into some of Downtown's most iconic buildings?

  • Which projects are changing the perception of Downtown Houston, and what do they reveal about where the market is headed?

How You’ll Do More Business: Downtown Houston is entering a new phase of transformation, with 122 tracked investment projects spanning office, residential, hospitality, retail, historic preservation and public improvements reshaping the urban core. As Downtown continues evolving into a more connected, mixed-use destination, non-employee visits reached 9.9 million in Q1 2026, up more than 8% year over year, highlighting growing momentum across business, entertainment, hospitality and civic activity. With continued investment in adaptive reuse, infrastructure and destination-driven development, hear how developers, investors and city leaders are positioning Downtown Houston for its next chapter of growth.

Who You’ll Meet During Networking: Brokers, owners, developers, investors, construction, designers, architects, financial professionals, government officials and more CRE decision-makers in Houston and beyond. 

Why You Should Attend: Bisnow events bring together the biggest power players in the industry to identify opportunities, build your network and expand your business. With the largest audience of commercial real estate professionals in the world, no one knows how to help your business more than we do. Join Bisnow as we jump into the market to analyze its strengths and strategize on its areas of opportunity. You don't want to miss this event!

Questions about your ticket purchase, venue location or interested in sponsoring? Reach out to customerservice@bisnow.com for customer support. 

For questions, recommendations, comments or press inquiries please email our Texas event producer, Emily Cox, at emily.cox@bisnow.com.

To request disability-related accommodations, please contact megan.harding@bisnow.com no later than seven business days before the event.

Houston News & Projects

Agenda

Time Activity
8:00 AM
9:00 AM
Networking, Breakfast & Coffee
9:00 AM
9:45 AM
The Office Conversion Playbook

How Conversions, Adaptive Reuse and Creative Financing Are Reshaping Downtown Houston's Office Market

9:45 AM
10:15 AM
Quick Break!
10:15 AM
11:00 AM
Beyond the Workday

How Entertainment, Restaurants, Hotels and Public Spaces Are Transforming Downtown Houston into a 24 Hour Destination

11:00 AM
11:30 AM
More Networking!

Tickets

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