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Greenville Industrial & Manufacturing Conference

Wed Sep 09, 2026

Coundown Until event

Greenville Industrial & Manufacturing Conference

Asset Management for Success, Forecasting New Development Activity & Identifying What the Upstate's Next Sector Phase Entails

Wednesday September 9 2026 @ 8:00 AM EDT

$110.00

Registration Questions?
**Please note we have pricing tiers based on ticket availability. Ticket prices will increase once we sell out of the current pricing tier. We cannot redeem a lower price once the ticket prices have been raised.
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Speakers and Panels

Nick Jones

Nick Jones

Partner, Birdsong Capital Partners

Why You Should Attend The Greenville Industrial & Manufacturing Conference

Why This Matters: 

The Greenville-Spartanburg MSA has become one of the Southeast's most compelling industrial markets, and the momentum is accelerating. In 2025, the region absorbed more than 11 million square feet of industrial space, fueled by automotive manufacturing, third-party logistics users, advanced manufacturing, and continued growth in distribution. With vacancy falling, the cooling of new product coming to market given national capital pressure, and rents anticipated to escalate,  there's solid reason for increased investment optimism.

But success in this environment requires more than just location. Owners are wrestling with how to align aging assets with new tenant demands around power, dock heights,  floor load capacity, and right-sized layouts. Developers are recalibrating spec versus build-to-suit strategies. And investors are evaluating what the next wave of deliveries looks like as prime site availability shrinks and the next phase of investment prepares to capitalize. 

Bisnow's inaugural Greenville Industrial event brings together the owners, developers, investors, and public officials shaping the Upstate's industrial future to outline existing challenges, opportunities and what comes next for the sector locally. 

 

What You'll Learn: 

  • How are Upstate Industrial owners managing existing assets and portfolios as tenant mix shifts?
  • What size and layouts are best positioned to succeed between small-bay, flex, and larger footprint assets?
  • How are owners evaluating capital investment decisions to keep existing assets competitive?
  • Why build-to-suit opportunities currently lead overall project pipeline so significantly, and what it will take for a pronounced increase in speculative development?
  • What asset scope will lead in the next wave of industrial projects?
  • How will the next generation of product will be configured around power, flexibility, and configuration?

 

For questions regarding content, speaking and sponsorship opportunities please email our Southeast Director of Operations, Brandon Elsasser, at brandon.elsasser@bisnow.com. To request disability-related accommodations, please contact sabrina.cole@bisnow.com no later than seven business days prior to the event.

Agenda

Time Activity
8:00 AM
9:15 AM
Pre-Event Registration, Breakfast & Networking
9:15 AM
10:00 AM
Asset Management & Investments to Align with Tenant Demand
-Acquiring and positioning assets for success across scope and end user profile
10:00 AM
10:15 AM
Brief Networking Break
10:15 AM
11:00 AM
What the Next Phase of Development Looks Like: Timing, Scope & Design
-Pipeline, product, and design: charting the next wave of industrial product in the Upstate
11:00 AM
11:30 AM
Closing Networking

Want to get a recap of everything covered at the event?

Purchase the post-event summary and get the highlights sent to you in a post-event summary. Purchase here.