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Speakers and Panels
Asset Management & Investments to Align with Tenant Demand
Acquiring and positioning assets for success across scope and end user profile
Nick Jones
Partner
Birdsong Capital Partners
Smith Haverty
Partner
Atlanta Property Group
Alex Nunner
VP, Director of Acquisitions
IP Capital Partners
David Shull
Senior Design Manager
BE&K Building Group
What the Next Phase of Development Looks Like: Timing, Scope & Design
Pipeline, product, and design: charting the next wave of industrial product in the Upstate
John Barker, Jr.
President
Red Rock Developments
Chase Kerley
Managing Director, Industrial
Crescent Communities
Jacob Hickman
Industrial Sector National Manager
Terracon
Quinn Balderson
Director
Choate Construction
Why You Should Attend The Greenville Industrial & Manufacturing Conference
Why This Matters:
The Greenville-Spartanburg MSA has become one of the Southeast's most compelling industrial markets, and the momentum is accelerating. In 2025, the region absorbed more than 11 million square feet of industrial space, fueled by automotive manufacturing, third-party logistics users, advanced manufacturing, and continued growth in distribution. With vacancy falling, the cooling of new product coming to market given national capital pressure, and rents anticipated to escalate, there's solid reason for increased investment optimism.
But success in this environment requires more than just location. Owners are wrestling with how to align aging assets with new tenant demands around power, dock heights, floor load capacity, and right-sized layouts. Developers are recalibrating spec versus build-to-suit strategies. And investors are evaluating what the next wave of deliveries looks like as prime site availability shrinks and the next phase of investment prepares to capitalize.
Bisnow's inaugural Greenville Industrial event brings together the owners, developers, investors, and public officials shaping the Upstate's industrial future to outline existing challenges, opportunities and what comes next for the sector locally.
What You'll Learn:
How are Upstate Industrial owners managing existing assets and portfolios as tenant mix shifts?
What size and layouts are best positioned to succeed between small-bay, flex, and larger footprint assets?
How are owners evaluating capital investment decisions to keep existing assets competitive?
Why build-to-suit opportunities currently lead overall project pipeline so significantly, and what it will take for a pronounced increase in speculative development?
What asset scope will lead in the next wave of industrial projects?
How will the next generation of product will be configured around power, flexibility, and configuration?
For questions regarding content, speaking and sponsorship opportunities please email our Southeast Director of Operations, Brandon Elsasser, at brandon.elsasser@bisnow.com. To request disability-related accommodations, please contact sabrina.cole@bisnow.com no later than seven business days prior to the event.
Venue
Greenville ONE Center
2 West Washington Street
Greenville, SC 29601
Several city garages are within walking distance.
West Washington Street Deck
ONE City Plaza Garage
Richardson Street Garage
Poinsett Garage
Agenda
| Time | Activity |
|---|---|
|
8:00 AM
9:15 AM
|
Pre-Event Registration, Breakfast & Networking
|
|
9:15 AM
10:00 AM
|
Asset Management & Investments to Align with Tenant Demand
-Acquiring and positioning assets for success across scope and end user profile |
|
10:00 AM
10:15 AM
|
Brief Networking Break
|
|
10:15 AM
11:00 AM
|
What the Next Phase of Development Looks Like: Timing, Scope & Design
-Pipeline, product, and design: charting the next wave of industrial product in the Upstate |
|
11:00 AM
11:30 AM
|
Closing Networking
|
PS - Want the attendee list for free?
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