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The Future of Hospitality | An Executive Outlook

What's Next for Hotels and Experiential Hospitality?

Jenny Robinson

Jenny Robinson

Chief Investment Officer

Continuum Partners

Yvonne Choi

Yvonne Choi

Chief Brand Officer

Red Lion Hotels Corporation

Paul Books

Paul Books

President

Palisade Partners

John Hamilton

John Hamilton

SVP, Acquisitions and Business Development

Pyramid Hotel Group "PHG"

Larry Weeks

Larry Weeks

Principal, Buildings

Stantec

Heather Personne
Moderator

Heather Personne

Principal

Point B

Jenny Robinson

Chief Investment Officer

Continuum Partners

Jenny is the Chief Investment Officer, leading all debt and equity transactions and directing asset management activities. Jenny originally joined Continuum’s finance department in 2005 where she has worked on sourcing debt and equity for a number of Continuum’s development projects to date as well as underwriting new project opportunities. In her current capacity, Jenny has overseen the debt and equity raises for Continuum’s $120M Block A project, Continuum’s $200M Market Station project and the $48M public finance component of Continuum’s 9th + Colorado project.

Following a move to California and Nevada, Jenny returned to Continuum in 2014 in the role of Development Manager on the 9+CO and A Block teams where part of her role included working with the Disadvantaged Business Enterprise/Small Business Enterprise programs to encourage involvement in Continuum’s projects. In the spring of 2015, Jenny was appointed to Director of Capital Markets and Asset Management and again promoted in 2018 to her current role.

Jenny currently sits on the board of a $130 million asset community bank and takes an active role with several real estate industry organizations. She is heavily involved with the University of Colorado Real Estate Center, ULI, the Downtown Denver Partnership Leadership program, and CREW, being twice nominated for the Woman of Influence award in 2015 and 2017.

Mentoring young women entering the professional workforce is a passion of hers and she currently has two mentees through the Denver Urban Scholars program and the CU real estate center.

Jenny began her career in real estate with Principal Financial Group, as a commercial mortgage underwriter.

She graduated from Iowa State University with a degree in finance and accounting, and went on to complete a master’s degree in finance and real estate from the University of Colorado at Boulder.

Yvonne Choi

Chief Brand Officer

Red Lion Hotels Corporation

Yvonne Choi brings over 10 years of experience in hospitality branding, real estate

development and marketing. She currently serves as Chief Brand Officer – Hotel RL for

RLH Corporation. Choi oversees the development, branding and marketing of the Hotel

RL brand, a lifestyle upscale hotel brand.

Prior to joining RLH Corporation, Choi served as Chief Marketing Officer for Cachet

Hospitality Group. Part of Cachet’s founding team in 2013, Choi led all marketing and

branding strategies, including launching and establishing the Cachet corporate brand,

building its luxury brands internationally, and managing key relations with owners and

developers. Choi also was responsible for closing Cachet’s early deals, including Cachet

Hotel Chengdu and Cachet Beach Cabo.

Prior to Cachet, Choi has held sales and marketing positions at SBE International and at

the Corcoran Group, New York City’s premier real estate marketing company. While at

Corcoran, she oversaw the sales and marketing of luxury residential portfolio worth in

excess of US$500 million. In addition to her broad experience working with leading

international developers, architects and designers, Choi also specialized in developing

Corcoran’s international markets.

Choi was born in Hong Kong and earned a double degree in Marketing and Business

Management from New York University’s Stern School of Business. An avid painter,

classical pianist and a Marathon runner, she speaks Mandarin, Shanghainese and

Cantonese.

Her accomplishments have been highlighted in the Wall Street Journal, Hospitality

Industry News and at hospitality industry events including NYU and ALIS.

Paul Books

President

Palisade Partners

Paul is the President of Palisade Partners and has become a respected player in the multifamily market in Denver, Colorado. Currently, Palisade Partners is developing and co-developing three mixed use projects and a townhome project in the Five Points neighborhood, totaling $75 million. Mr. Books is also concurrently overseeing the development of Summit Sky Ranch, a 240-unit, high-end single family residential development in Summit County. Books recently completed an $9 million 27 unit for-sale town home project in Jefferson Park. In 2013, Books completed two new construction multifamily projects near downtown Denver for a combined investment of $20 million. In 2011, Books syndicated and gained financing for the purchases of four existing multifamily properties for a combined acquisition price of $5.4 million and a combined renovation budget of $1.8 million. Mr. Books graduated from the University of Denver: Daniels College of Business with a Masters of Science in Real Estate and Construction Management. Mr. Books received his bachelors of arts in Economics and Math with a Finance Sequence from Claremont McKenna College.

John Hamilton

SVP, Acquisitions and Business Development

Pyramid Hotel Group "PHG"

John S. Hamilton is responsible for PHG’s new management assignments, acquisitions, and business development. In the past 17 years, Hamilton and his team have underwritten, financed, acquired and/or taken over management of over 140 hotels with over 55,000 rooms.

Hamilton has years of experience sourcing, evaluating, underwriting, and executing hospitality real estate and management transactions. Previously a licensed CPA, he has been associated with such prominent firms as Lowe Hospitality Group, Promus Hotels, Carnival Hotels & Resorts, Doubletree Hotels, and Laventhol & Horwath.

PHG is a third-party hotel and resort management and asset management company providing services to owners and lenders, including hotel and resort property management, asset management, receivership, and project management.

PHG over 100 hotels and resorts under management, comprising over 24,000 rooms, over 1.5 million square feet of meeting space and approximately 12,000 employees. Pyramid Hotel Group, ranked among the largest U.S. hotel management companies by independent sources, www.pyramidhotelgroup.com

Larry Weeks

Principal, Buildings

Stantec

Cities exist for people to exchange goods, services, and ideas. Larry works on the ideas. How to best serve a client’s needs or how to design a place—a master plan, a resort, a sports arena, an airport—where people can enjoy the time they spend there. To that end, Larry’s job is to present audacious concepts in a compelling fashion, winning new clients and inspiring existing clients to take exceptional action.

Larry works at the intersection of design and developing new business, ensuring that his group has a steady flow of new, culturally relevant projects, but also maintaining his edge as an established senior architectural designer in his own right. He’s received many design awards from organizations around the US, and he has extensive national and international experience in architectural, interior, and environmental design.

Larry focuses on fostering meaningful, memorable user experiences in the public realm by harmonizing his team’s design disciplines from architecture to interiors, landscape, and branding. For example, when Western Union wanted to update their global headquarters to improve retention and recruitment, Larry and his team tapped into Western Union’s history, global presence, and innovation. After using interior-design storytelling to connect the dots between an employee’s everyday work and a life-saving money transfer for a client, Larry and his team also improved office connectivity by working on collaboration and social zones within the headquarters.

To secure the resiliency and longevity of his clients’ work, Larry looks to experiential design. He’s always asking how a space can improve a user’s interactions, experiences, and memories. “Humans are creatures of the edge,” says Larry. “We love the unexpected. We love discovery.”

Heather Personne

Moderator

Point B

Heather Personne is a Principal with Point B, a national real estate development, management

consulting and venture capital firm. Heather oversees Point B’s growing real estate development

business, focused primarily on small-scale ground-up and adaptive mixed-use redevelopment in urban

areas.

Ms. Personne has over 20 years of experience in real estate acquisitions, development, management

and dispositions. Throughout her career, she has spearheaded the development of more than 100

retail, office and multi-family properties throughout the western United States. Prior to joining Point B,

she held roles as a Retail Partner with Phoenix-based commercial development and investment firm

ViaWest Group and as a Principal with Evergreen Devco, Inc., a regional retail and multi-family

developer.

Ms. Personne graduated Summa Cum Laude, Phi Beta Kappa from the University of Arizona Honors

College and holds a Bachelor of Arts degree in Psychology and French. She is heavily involved with the

Urban Land Institute, having served as Membership Chair, founding member of the Arizona Chapter of

the Women’s Leadership Initiative and Technical Advisory Panel Moderator. Ms. Personne currently

serves as Chair of the ULI Arizona Trends Day Conference, the largest ULI event in the district council

system, and Vice Chair and founding member of the national ULI Place Making Product Council. She is

also a member of ICSC, the Arizona chapter of CREW and sits on the board for the Phoenix Center for

the Arts. In addition to her professional commitments, Ms. Personne also participates on the alumnae

board of the Phoenix chapter of Kappa Alpha Theta and is a founding board member of the Roadrunner

League of Boys Team Charity, a civic organization focused on encouraging philanthropic commitments

among young adults. Ms. Personne resides in Scottsdale, Arizona with her husband Matt and three

children. In her spare time, she enjoys hiking, snow-skiing and traveling.

Retail Deep Dive: The State of E-Commerce and Brick-and-Mortar

The Impact & Innovation Within the Retail Sector

Mark Shaker

Mark Shaker

Founder/Chief Visionary Officer

Stanley Marketplace

Kelly Perkins

Kelly Perkins

Founder & Chief Formulator

Spinster Sisters Co.

Patrick Heck

Patrick Heck

Chief Commercial Officer & EVP

Denver International Airport

Robert Thompson

Robert Thompson

Founder & CEO

Punch Bowl Social

Jason Rogers

Jason Rogers

Chef/Partner & Restaurant Director

Oskar Blues Fooderies

Carolyn Martinez
Moderator

Carolyn Martinez

Director

Newmark Knight Frank

Mark Shaker

Founder/Chief Visionary Officer

Stanley Marketplace

Mark Shaker is the co-founder of Flighline Ventures and Stanley JV and the

lead developer of the Stanley Marketplace project in northwest Aurora, overseeing

the transformation of a 1950s aviation facility into a locally inspired food and retail

community hub. Stanley features 50 independently owned Colorado businesses

under one roof, with an events center, urban farms, and park.

Mark has been developing organizations and leading teams for fifteen years.

His last project was a five million dollar fundraising campaign to build a

freestanding maternal health hospital in rural Niger. Mark holds an MSW from the

University of Wisconsin and an MBA from the University of Denver. He is active in

many philanthropic endeavors and dedicated to making sure Stanley Marketplace is

a force for good in the greater Aurora and Denver communities.

Kelly Perkins

Founder & Chief Formulator

Spinster Sisters Co.

Kelly Perkins is Founder and Chief Formulator for Spinster Sisters Co., a Colorado based luxury natural skin care brand. She started the company out of her basement, after learning of the harmful effects of harsh chemicals commonly used in mass-produced skin care. The company has since grown to 30+ employees, with a 7,800 Sq Ft production facility, 3 brick and mortar locations of their own, and 1600+ wholesale stockists around the country. She grew up in Boulder, CO, and has 30+ years experience in business, from operations and logistics to business analysis, for companies ranging from regional to national corporate travel agencies, and several years spent working for the US Antarctic Program.

Patrick Heck

Chief Commercial Officer & EVP

Denver International Airport

Patrick Heck is the Chief Commercial Officer and Executive Vice President. In this role, he is responsible for all airport commercial revenue programs including the retail, food and beverage, commercial property, car rental, parking and ground transportation businesses. He is also in charge of airline affairs and air service development. Heck returned to DEN in 2016 after serving five years as the airport’s Chief Financial Officer from 2009 to 2014.

Robert Thompson

Founder & CEO

Punch Bowl Social

As a 20-something bartender and waiter in the early 1990’s, Robert Thompson bounced from the US to the UK, gaining experience in restaurants and pubs where he sowed the seeds for his future passion. In 1997 at the age of 26, Robert opened his first restaurant, a dual concept called Buffalo Billiards & Havana Lounge in Nashville, launching what would become a lifelong career in hospitality.

Punch Bowl Social was imagined by Robert Thompson after an extensive career of conceptualizing and operating both large-format eatertainment brand and independent boutique restaurants. Following the successful openings of nine different restaurant concepts, Robert began to actualize his vision for Punch Bowl Social early 2010 but it took three years of real estate searches, design iterations and funding discussions before the first location opened in Denver’s historic Baker neighborhood in November 2012. With lines around the block starting on day one, it was clear that Punch Bowl Social had struck a chord with young diners and drinkers seeking something authentic and out-of-the-ordinary. Since then, Robert and his team have opened 10 additional locations across the US and employ more than 1,600 team members. Each new Punch Bowl Social is designed specifically for the local market with an atmosphere that perfectly aligns with its brand personality. By the end of 2018, Punch Bowl Social will open another six new locations, in cities including Dallas, San Diego, Washington, DC and Chicago.

In 2017, Ernst & Young recognized Robert’s contribution to the hospitality industry by naming him a recipient of the prestigious Entrepreneur of The Year® 2017 award in the Mountain Desert region. Punch Bowl Social has been honored by a number of awards and recognitions including Fast Company Magazine’s Most Innovative Companies in the World 2018, the 2017 Inc. 5000 list of fasting-growing private companies in America, and Nation’s Restaurant News’ 2017 Next 20 Brands to Watch and as one of their 2015 Breakout Brands.

Born in Mississippi, Robert still loves traveling to explore the roots of southern cuisine, adding to his collection of tweed vests, going for long, mind-clearing runs and spending every free moment with his wife, Mia and their sons.

Jason Rogers

Chef/Partner & Restaurant Director

Oskar Blues Fooderies

Jason Rogers is the Chef/Partner and Restaurant Director at Oskar Blues Fooderies. Jason was born and raised in Chicago, bouncing his career from Chicago, Vail Colorado, Aspen Colorado, Atlantic City NJ, and Denver Colorado. Jason joined the Oskar Blues team in 2009 as the opening Chef of the Flagship Gastro Pub “Oskar Blues Homemade Liquids and Solids”. During Jason’s tenure, they have opened CHUBurger Craft Casual Burger Joint, CYCLHOPS Bike Cantina, HOTBOX ROASTERS CAFÉ, and an additional 2 Oskar Blues Grill and Brew Concepts. Oskar Blues Fooderies latest growth has created an exciting portfolio of eateries and Americana Craft Beer Drinking destinations.

Carolyn Martinez

Moderator

Newmark Knight Frank

Carolyn Martinez is a retail specialist with a unique approach to providing comprehensive landlord and tenant representation services throughout the Denver area. By focusing on matching client strategies and retailer requirements with market trends, she maximizes revenues at grocery-anchored and community centers with optimal tenant placement to enhance synergy.

Ms. Martinez's unique and energetic approach and focus on client satisfaction sets her apart from her peers. She is known for establishing long-term relationships with merchants on a local, regional and national level. Throughout her career, she has consistently been recognized by both DMCAR and the Denver Business Journal as one of the Top Ten Retail Brokers in Denver.

Ms. Martinez joined the firm in 2013. Previously, she was a senior associate at CBRE, Inc. She began her real estate career at Trammell Crow Company. Ms. Martinez's extensive direct retail experience provides insight into the concerns and requirements of retailers today.

Hodges Ward Elliott Presents:

Opening Keynote Featuring Rick Rush

Rick Rush
Opening Keynote

Rick Rush

Director Western U.S. + Asia

Hodges Ward Elliott

Rick Rush

Opening Keynote

Hodges Ward Elliott

Rick has spent over two decades in the hotel industry, in operations, as a principle acquiring hotels and in 2014 joined Hodges Ward Elliott co-directing investment sales and financing primarily for Western U.S. He has been involved with over $5 billion in transactions. In 2015, Rick led the second largest hotel single asset transaction in U.S. history with the transaction of the New York Place for $805 million. The Hotel was purchased by Lotte Group of Seoul Korea and the seller was Northwood Investors of New York. Rick offices in both Denver and Los Angeles, and lives in Denver.

Summary

1. Retail and hospitality industries begin with a creative seed. What does it take to turn a concept into a reality?

2. How are Denver's major retail centers innovating to keep people coming into brick & mortar stores?

3. Amazon aside, who else is innovating the retail marketplace? What can we expect retail to look like in the next decade?

4. As major hotel brands spin off new boutique hotel concepts, will independently owned hotels be able to compete in the marketplace?

5. Experiential marketing plays a major role in both retail and hospitality market success. What types of technologies should the real estate market integrate into their retail and hospitality concepts?

Venue

Four Seasons Hotel Denver
1111 14th St.
Denver, CO 80202

Ballroom/Floor: Grand Ballroom - 2nd Floor


Valet: $18 per car

Offsite Self-Garage located across the street at the Denver Performing Arts Complex. 1400 Curtis Street, Denver, CO. Garage entrances are located on 13th street and Arapahoe street. $10 per car for under 5 hours.

Agenda

Time Activity
1:30 PM
2:50 PM
Registration, Breakfast & Networking <br>(<b>***New</b> Extended Time: 80min)
2:50 PM
3:00 PM
Hodges Ward Elliott Presents: Opening Remarks
3:00 PM
3:45 PM
The Future of Hospitality | An Executive Outlook
3:45 PM
4:30 PM
Retail Deep Dive: The State of E-Commerce and Brick-and-Mortar
4:30 PM
5:00 PM
Post-Panel Networking & Schmooze

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