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DFW Hospitality Numbers to Know:

  • $193.6M: What DFW Airport’s board approved paying for the Hyatt Regency at Terminal C (Connect CRE)
    The Mega-Deals: When an airport becomes a hotel buyer, who else is competing for DFW’s trophy assets, and what are they paying?

  • $160M: Delightful Development and Woodbine’s two-hotel Stockyards resort, backed by a public-private deal with Fort Worth (Bisnow)
    The Mega-Deals: How the biggest hotel projects get capitalized, and what role public partners play in getting them to pencil.

  • Low 60s: Downtown Dallas upscale hotel occupancy in 2025, with a full recovery not expected until about 2031 (HVS)
    The Mega-Deals: Where investors are still placing big bets while the core waits on a convention center that won’t fully reopen until 2030.

  • $850M: Therme Group’s planned wellness resort on the Trinity River, its first in the U.S. (HVS)
    Behind the Stay: Why guest experience now starts with what’s designed into a space, not just what happens at check-in.

  • 1,695: Rooms on Loews’ Arlington campus once the 507-room Americana by Loews opens (City of Arlington)
    Behind the Stay: How operators give each hotel its own identity when several sit side by side and compete for the same guest.

  • $31M: Arlington’s record hotel and short-term rental revenue in June (CandysDirt)
    Behind the Stay: What it takes to deliver an experience worth a premium rate when the whole world shows up at once.

  • 22,840: Hotel rooms in DFW’s construction pipeline, the largest of any U.S. market (Lodging Econometrics)
    Breaking Ground: What’s actually rising across North Texas, and whether demand can keep up with it.

  • 4,184: Hotel rooms under construction in DFW right now, the most in the country (Lodging Econometrics)
    Breaking Ground: Where the cranes are, and which submarkets are drawing the next wave of hotel development.

  • 900: Rooms planned at the Kalahari Resort in Allen (LodgingDevelopment)
    Breaking Ground: Why the biggest new hotels are going up in the suburbs, from Allen to Plano and Frisco.

Speakers and Panels

The Mega-Deals

Capital, Risk, and Site Selection Behind DFW's Biggest Hospitality Transactions

Michael Yu
DFW Investment Demand

Michael Yu

Vice Chairman

CBRE

Rebecca Tudor
Corporate Hospitality

Rebecca Tudor

Founder & CEO

Twinrose Invesments

Zach Demuth
DFW Hospitality Supply Growth

Zach Demuth

Head of Strategic Growth & Asset Management

Eight Form

John Schellhase
Hotel Investment and Strategy

John Schellhase

VP - Investments

Peachtree Group

Olivia Lueckemeyer
C-PACE fInancing for Hotels

Olivia Lueckemeyer

Director

Lone Star Pace

Rebecca Tudor

Corporate Hospitality

Twinrose Invesments

Rebecca Tudor is the Founder and CEO of Twinrose Investments, a Dallas-based real estate investment and operating company she founded with her husband, Jim, in 2001. Over more than three decades in commercial real estate, Rebecca has worked across investment, development, asset management, leasing, and capital markets.

Today, Twinrose invests across multiple property types, with a growing focus on hospitality and mixed-use environments. In 2025, the company expanded into hotel ownership by acquiring Aloft Las Colinas, where Twinrose is applying its experience in asset management, placemaking, and operations to the hospitality sector. Twinrose also operates Twinrose Collaborative, its coworking, meeting, and event platform, reflecting Rebecca’s broader interest in the intersection of real estate and hospitality.

Rebecca holds a B.A. in Economics and Finance from The University of Texas at Dallas and a master’s degree in Sustainability and Development from SMU.

Zach Demuth

DFW Hospitality Supply Growth

Eight Form

Zach Demuth currently serves as the Head of Strategic Growth and Asset Management at Eight Form where he is responsible for optimizing the company’s owned assets and spearheading the growth of the group’s third-management platform. Prior to joining Eight Form, Mr. Demuth worked for JLL, where he served as Global Head of Hotels Research, advising many of the world’s largest hotel investors on strategic capital allocation. Before that, Mr. Demuth spent over a decade at Marriott International where he specialized in revenue management for their luxury portfolio (Ritz-Carlton, St. Regis, EDITION, and W Hotels). He is considered a thought-leader in the hospitality industry and is often quoted as a subject matter expert in industry publications and the broader media. Mr. Demuth holds a Master of Management in Hospitality from Cornell University and holds a Bachelor of Science in Hospitality Administration from Boston University. He is a member of the Cornell Hotel Society, a board member on the Real Estate Council at Boston University’s School of Hospitality Administration, and an advisor to Cornell’s Center for Hospitality Research.

John Schellhase

Hotel Investment and Strategy

Peachtree Group

John is primarily responsible for identifying, evaluating and executing

development investments including land identification, pre-

development, joint-venture and structured equity opportunities. He

oversees opportunities throughout the investment process, from

sourcing and underwriting through structuring, due diligence and

closing, while working closely with partners and internal teams to

evaluate risk, project feasibility and investment returns. John also

serves as a Portfolio Leader on Peachtree Special Situations Fund I, LP.

Prior to joining Peachtree Group, John served as Vice President at IHG

Hotels and Resorts and has held roles at Hyatt Hotels & Resorts, Loews Hotels and Marriott

International.

John graduated from the University of South Carolina and has an MBA from Emory University’s

Goizueta School of Business, where he was awarded the Roberto C. Goizueta Award for

Leadership. He serves as a Co-Chair for the Emory Goizueta Real Estate Conference and is a

member of the Capital Markets Council for the Urban Land Institute and is a member of the Urban

Land Institute Center for Leadership Class of 2027.

Olivia Lueckemeyer

C-PACE fInancing for Hotels

Lone Star Pace

Olivia Lueckemeyer is a communications strategist and commercial real estate professional with more than 10 years of industry experience. As Director at Lone Star PACE, she leads the company’s marketing, communications and stakeholder engagement efforts while also supporting strategic business operations across the organization.

Olivia oversees marketing strategy, public relations and media outreach, ensuring clear and consistent messaging that strengthens the Lone Star PACE brand and promotes the firm’s mission and services. She also plays an active role in government and industry relations, maintaining regular engagement with representatives from partner jurisdictions, Economic Development Corporations and other key stakeholders to support the continued growth of C-PACE across Texas.

In addition, Olivia coordinates tracking of active C-PACE transactions, helping monitor deal progress and keeping projects on schedule toward closing. She also supports business development by ensuring Lone Star PACE maintains a strong presence at industry events and through ongoing engagement with leaders in commercial real estate and local government.

Olivia received her BA in Mass Communications from Loyola University New Orleans.

Behind the Stay

Crafting Guest Experience Across DFW's Growing Hospitality Landscape

Jason Kreul
Hotel Operations at Scale

Jason Kreul

COO

Remington Hospitality

Rick Fidel
The Knox, Auberge Collection

Rick Fidel

Regional VP & General Manager

The Knox, Auberge Collection

Jon Gray
Terraces at The Drey in The Village Dallas

Jon Gray

Managing Director

The Village Dallas

Seth Atwell
Creative and contextual placemaking at all scales

Seth Atwell

Managing Principal

TBG Partners

Brent DeRaad
Moderator

Brent DeRaad

President & CEO

Arlington Convention & Visitors Bureau

Jason Kreul

Hotel Operations at Scale

Remington Hospitality

Jason Kreul joined Remington Hospitality as Chief Operating Officer on August 5, 2025, reporting directly to CEO Ben Perelmuter. Jason oversees all aspects of third-party and AUM hotel operations, engineering, food & beverage, and commercial strategy. He plays a key role in driving the continued growth of Remington's portfolio across North America, the Caribbean, and Latin America. Jason brings over 30 years of hospitality leadership experience, most recently serving as COO at First Hospitality. His background also includes executive roles at Highgate, White Lodging, and Winegardner & Hammons, along with extensive property-level experience managing lifestyle, independent, and branded hotels in urban and resort markets.

Rick Fidel

The Knox, Auberge Collection

The Knox, Auberge Collection

Rick Fidel is Regional Vice President and General Manager of The Knox, Auberge Collection, the highly anticipated luxury hotel opening in Dallas. A hospitality executive with more than two decades of experience, Fidel has built his career leading some of the country’s most distinguished luxury hotels and resorts, with a focus on exceptional service, thoughtful leadership and creating properties that become deeply connected to their communities.

Prior to joining Auberge Collection, Fidel served as Managing Director of Rosewood Miramar Beach in Montecito, California. A key member of the resort’s original opening team, he helped debut the property in 2019 before being named Managing Director in 2021. Under his leadership, Rosewood Miramar Beach established itself as one of the country’s leading luxury resorts, recognized for its five-star service, exceptional guest experience and world-class culinary and wellness offerings.

Fidel’s career also includes leadership roles with W Hotels, The St. Regis Atlanta, Four Seasons Resort and Club Dallas, Four Seasons Hotel Baltimore and Stowe Mountain Lodge. He began his hospitality career with Capella Hotel Group after earning a Bachelor of Science in Hospitality Management from Auburn University.

Now returning to Texas, where his family has longstanding roots, Fidel is leading The Knox through its pre-opening and launch while shaping the hotel’s culture, service philosophy and connection to the Dallas community. In his broader role as Regional Vice President for Auberge Collection, he brings more than 20 years of luxury hospitality experience and a leadership philosophy centered on people, service and creating one-of-a-kind guest experiences.

Seth Atwell

Creative and contextual placemaking at all scales

TBG Partners

Seth Atwell serves as Managing Principal of TBG’s Dallas studio and sits on the firm’s Board of Directors. With nearly two decades of landscape architecture and placemaking leadership, Seth specializes in shaping immersive environments that define the guest experience, from arrival and orientation to gathering, recreation, and moments of connection. His hospitality portfolio encompasses high-profile resort destinations, urban hotels, and lifestyle mixed-use developments across North Texas and internationally. Seth has guided the vision and execution for landmark projects including the new Loews Hotel & Convention Center in Arlington, the Jade Waters Resort Pool Complex at the Hilton Anatole, Paradise Springs at Gaylord Texan Resort, the Omni Dallas Hotel, and Hilton at Granite Park. A registered Professional Landscape Architect and active member of the Urban Land Institute’s DFW Transit-Oriented + Placemaking Development Council, Seth collaborates with project teams to translate each destination's unique identity, context, and culture into memorable guest experiences that connect people to place and create lasting value.

Brent DeRaad

President & CEO

Arlington Convention & Visitors Bureau

Brent DeRaad has served as President & CEO of the Arlington Convention &

Visitors Bureau for 5 years.

DeRaad and the 30-member Arlington CVB staff are charged with

marketing, promoting and selling Arlington as a leisure, meetings, sports and

events destination to potential visitors throughout the world.

Arlington attracts 16.5 million visitors annually who spend $3.3 billion each

year.

DeRaad came to Arlington from Tucson, Arizona, where he served as

President & CEO of Visit Tucson for 10 years. Previous stops include the

Scottsdale Convention & Visitors Bureau, where he served as executive vice

president, along with the Greater Phoenix Convention & Visitors Bureau, City of

Scottsdale, Arizona Super Bowl Host Committee, and the Fiesta Bowl.

He is a past board chair of One West Tourism Alliance and the Arizona

Lodging & Tourism Association. He serves on the board of directors for the

Cotton Bowl Athletic Association, Greater Arlington Chamber of Commerce, Hotel

Association of Tarrant County and Texas Travel Alliance.

DeRaad received his bachelor’s (journalism/public relations) and master’s

(mass communication) degrees from Arizona State University.

Breaking Ground

What's Rising Across DFW's Hospitality Construction Pipeline

Cameron Gunter
Dual-Branded Marriott Hotel in Las Colinas

Cameron Gunter

Founder, Partner, & Executive Chairman

PEG Companies

Rex Tullius
Le Meridien in Downtown Fort Worth

Rex Tullius

SVP

Premier

Eric Stone
Luxury branded Convention Hotel in Fort Worth Stockyards

Eric Stone

VP

White Lodging

Sabrina Bala
Interiors That Shape Hospitality

Sabrina Bala

Principal

studioreddot

Michael Laszlo
Moderator

Michael Laszlo

Member

Clark Hill

Cameron Gunter

Dual-Branded Marriott Hotel in Las Colinas

PEG Companies

Founded PEG Companies in 2003, Cameron Gunter has spent 23+ years developing and operating real estate across hospitality and multifamily --overseeing approximately $2.7B in investments across hospitality and multifamily. Previously served on advisory boards for Hyatt and Marriott.

  2024 CEO of the Year – Utah Business

  2019 Utah Developer of the Year – NAIOP

CPA (1994); BBA, Accounting, Idaho State University. Board service: Utah Valley University, Utah Tech University.

Eric Stone

Luxury branded Convention Hotel in Fort Worth Stockyards

White Lodging

As Vice President of Investments and Development, Eric is involved in all facets of an asset lifecycle, including acquisition, development and disposition. Most of his time is focused on sourcing new opportunities to expand White Lodging’s owned portfolio and facilitating the development process. This includes site diligence, brand facilitation, entitlements, and internal coordination.

Eric joined White Lodging in 2016 as a Senior Development Manager. His career in hospitality started as a Banquet Supervisor in Michigan, and after serving in a variety of on-property roles at several hotels, he moved into hospitality finance and development with roles at Manhattan Hospitality Advisors and CBRE.

Eric is a graduate of Michigan State University with a degree in Hotel Management and Hospitality Business.

Sabrina Bala

Interiors That Shape Hospitality

studioreddot

With over 28 years of experience in the State of Texas, Sabrina Bala has developed a diverse portfolio in the Hospitality arena,ranging from select-service Brand-based hotels, to boutique resorts and convention venues. She has built and maintained strongrelationshipswith clients, peers, and other industry leaders.•Hands-on leadership role throughout the project, ensuring that the team stays focused on design, budget, and schedule.Oversight of entire project.•Significant experience with planning and permitting projects.•Strong technical background, with the ability to make sound design decisions directly influencing budget and schedule.•Direct involvement from start to finish–from the introductory meeting to occupancy of the building.•Strongly believes that the “journeyISthedestination”, and aims to make the design process informative, inclusive, andenjoyable for all

Michael Laszlo

Member

Clark Hill

Mike Laszlo is an accomplished corporate and commercial attorney who delivers comprehensive legal solutions across transactional and litigation matters on a national and global scale. With a proven track record in complex business counseling and disputes, Mike’s relationship-based approach to his practice has created long lasting and strong client partnerships and has made him a trusted strategic advisor to businesses across various industries.

Mike guides clients through sophisticated corporate transactions, regulatory compliance challenges, complex licensing matters, and high-stakes corporate and commercial disputes across the multiple jurisdictions. Mike’s practice encompasses a broad range of corporate and commercial matters, including mergers and acquisitions, corporate governance, commercial contracts, alcohol franchise law, regulatory compliance, and complex commercial litigation.

Drawing from broad experience in highly regulated sectors—particularly within the alcohol, food, and hospitality industries—Mike brings unique insights to corporate clients facing intricate regulatory and operational challenges. His global client base spans restaurant groups, manufacturing companies, importers, wholesalers, retailers, and emerging businesses across the nation and globe seeking strategic legal guidance in competitive markets.

Mike’s extensive litigation experience includes representing businesses in commercial disputes, partnership and corporate disputes, alcohol franchise conflicts, trademark and regulatory enforcement actions. His transactional work covers corporate structuring, licensing agreements, distribution arrangements, and complex commercial contracts that require deep industry knowledge and strategic thinking.

This dual knowledge in both contentious and non-contentious matters, combined with his understanding of complex regulatory environments and multi-jurisdictional legal frameworks, positions Mike as a valuable strategic partner for businesses across diverse industries seeking sophisticated legal counsel on a national and international scale.

Mike is the Member-In-Charge of Clark Hill’s, Boulder, Colorado Office, is the Co-Practice Leader of the Alcohol Industry Group and the head of Clark Hill’s Transatlantic Thought Leadership Committee.

Why You Should Attend This DFW Hospitality Summit:

What We'll Cover:

  • What's actually driving DFW's hotel demand right now, from FIFA World Cup energy to a rising tourism and events calendar, and how much runway that demand has left once the tournament wraps.

  • The capital and risk behind DFW's biggest hotel transactions, including the airport board's $193M move to bring the Terminal C Hyatt Regency under direct public oversight and the Stockyards' $160M two-hotel resort bet, even after its second phase was shelved.

  • What's actually rising across DFW's #1 hotel construction pipeline, from dual-branded towers in downtown Dallas to upscale expansion in Plano and Frisco, and why nearly half of that pipeline is being built upscale to meet incoming corporate travel.

  • How demand, capital and construction are converging to shape DFW's next hotel cycle, from World Cup-driven momentum to the mega-deals and building booms betting on what comes after the final whistle.

How You'll Do More Business: Join Bisnow for a data-driven look at what's powering DFW's hotel market: the demand fueling it, the deals financing it, and the construction pipeline racing to keep up. This event connects hotel performance to the capital markets and development activity behind it, unpacking the forces behind DFW's hotel demand, the risk and structure behind its largest transactions, and where the region's #1-ranked construction pipeline is actually rising. Bisnow brings together the developers, operators, investors and public stakeholders shaping DFW hospitality to break down what's driving demand today, what's changing hands, and what's being built next.

Who You'll Meet:

  • Hotel owners, operators and asset managers navigating DFW's shifting demand curve

  • Investors, lenders and dealmakers behind DFW's largest hospitality transactions

  • Public agency and airport stakeholders shaping major hospitality assets

  • Developers, architects and general contractors building DFW's hotel construction pipeline

  • Hotel brand and corporate travel executives expanding into Dallas, Plano and Frisco

Why You Should Attend: Bisnow events convene the most influential leaders in hospitality to identify opportunities, build meaningful connections and drive business growth across DFW. With the largest audience of commercial real estate professionals in the world, Bisnow delivers unmatched access to the people, projects and insights shaping the region's hospitality landscape, from the demand driving DFW's hotel market to the mega-deals moving capital and the construction pipeline racing to keep pace. Join us for a focused look at what's actually powering DFW's #1-ranked hospitality market and where it goes from here.

Who's in the Room

AECOM Hunt
Aimbridge Hospitality
Ashford Hospitality Trust
Best Western Hotels & Resorts
Braemar Hotels & Resorts
Cambria Hotels
CBRE Hotels
Crescent Real Estate
Davidson Hospitality
DFW International Airport

Dream Hotel Group
FelCor Lodging Trust
G6 Hospitality
HALL Group
Hotel Association of North Texas
Hyatt
JLL Hotels & Hospitality
Larkspur Capital
Loews Hotels
Matthews Southwest Hospitality

Omni Hotels & Resorts
PKF Hospitality
RLJ Lodging Trust
RREAF Holdings
Remington Hotels
Texas Rangers
Virgin Hotels
WATG / Wimberly Interiors
Whiting-Turner
Woodbine Development
Wyndham Hotel Group

Venue

Esports Stadium Arlington
1200 Ballpark Way
Arlington, TX 76011

Parking Information:
Parking at Esports Stadium is $10 per car. Please let the gate attendant know you are here for the Bisnow Hospitality Event! 

Get Directions

Agenda

Time Activity
8:00 AM
9:00 AM
Coffee, Breakfast, & Networking
9:00 AM
9:45 AM
The Mega-Deals — Capital, Risk, and Site Selection Behind DFW's Biggest Hospitality Transactions

As ownership changes hands through recapitalizations and new investors chase DFW's next big hospitality bet, a look at what's actually driving today's dealmaking, and where the smart money is headed next.

9:45 AM
10:30 AM
Behind the Stay — Crafting Guest Experience Across DFW's Growing Hospitality Landscape

Guest experience doesn't start at arrival, it starts with the experiences built into a space long before a guest ever walks in and the operators who deliver on them every day. This panel brings together the people shaping guest experience across DFW's fast-growing hospitality landscape.

10:30 AM
10:45 AM
Break & Networking
10:45 AM
11:30 AM
Breaking Ground — What's Rising Across DFW's Hospitality Pipeline

From dual-branded towers in downtown Dallas to upscale expansion in Plano and Frisco, an aggregate look at what's actually rising across North Texas.

11:30 AM
12:00 PM
Close & Networking

Questions about your ticket purchase or interested in sponsoring? Reach out to customerservice@bisnow.com for customer support.

For venue/location questions or to request disability-related accommodations, please contact claire.ahrens@bisnow.com no later than 7 business days before the event.

For speaker recommendations or press inquiries please email our Texas event producer Carissa Batson at carissa.batson@bisnow.com.

DFW Hospitality News & Projects

Eight Form appoints Zach Demuth as head of strategic growth, asset management

Majestic Lays Groundwork for Major Stockyards Hotel Revamp

Uptown's Newest Hotel and Residential Tower The Montclaire Gets Committee Nod

The Clara Hotel now open in Plano’s Legacy area

Mansfield council vote moves $2.5B Staybolt Street Entertainment District forward | Fort Worth Report

Toyota Stadium renovation aims to secure 2031 Women’s World Cup bid | Frisco | Community Impact

McKinney Is Getting Its Own JW Marriott - D CEO Magazine

Kintetsu Group Begins Construction on 217-Room Hotel in Plano, Texas - REBusinessOnline

Peachtree Group Breaks Ground on Dual-Branded AC Hotel and Moxy Hotel in Dallas

Valencia Hotel Group Breaks Ground on Caravan Court Hotel Coming to Arlington, TX in 2026

White Lodging Acquires 3.5 Acres in Fort Worth Stockyards

‘Transformative’ $1.7B Westside Village mixed-use project officially breaks ground | Fort Worth Report

Frisco's New Firefly Park Development Gets Dream Hotel As Anchor » Dallas Innovates

Wine-centric Hotel Vin in Grapevine is prepping expansion - CultureMap Fort Worth

EDITION Hotels to Debut in Texas With Chalk Hill Project in Uptown Dallas

A First Look at The Knox hotel, a New Auberge Resort in Dallas

New hotel, mixed-use project approved for Montgomery Street Antique Mall site | Fort Worth Report

Dallas leads the nation in hotel construction

Therme could open $850M Dallas wellness resort in 2031

Luxury resort, home development planned for 740 acres near Denton

FIFA World Cup Tourism Boom is Coming for Dallas, Data Shows

Venu Closes $60M Sale-Leaseback Deal For McKinney Concert Venue Land