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Speakers and Panels
Building Consensus
Developing and Executing a Brand and Marketing Strategy as a CRE Organization
Paige Steers
CMO
Becknell Industrial
Miles Bloom
Principal and SVP, Bisnow
Managing Partner, Open Seas Advisory
Shaina Nielson
Creative Director, Americas
JLL
Margy Sweeney
Founder & CEO
Akrete
Zak Guysenir
VP, Midwest
Bisnow
Opening Remarks
Maura Dunleavy
President of SMPS
RailPros
Developing a Proper(ty) Identity
Translating Property Marketing and Design Goals into Tangible ROI Through Unique Branding and Positioning Opportunities
Matt Pistorio
Principal
R2 Companies
Mckenzie Parker
Communications Director
Golub & Company
Emily Johnson
President
Taylor Johnson Public Relations
Ginna Ryan
Regional Director - Chicago
Mauge | 1905 New Media
Jason Thompson
Creative Director
Neoscape
Elana Napp
SVN Chicago PM
SVP, Marketing & Client Relations
The Copy
The Keywords:
CRE Branding and Marketing in a Digital Age
The contradictions and possibilities shaping an analogue market and an ever-complicating digital landscape
Developing a Marketing Strategy
Developing an internal branding strategy for both the organization and individual properties.
Bringing Ideas to Market
Manifesting the abstractions driving brand identity through the tangible assets that define a company’s image
Design at a Cost
The financial realities of building marketing and capital investment for building improvement in an evolving market
A/Bout the Event:
At the intersection of branding, leasing, and corporate strategy lies Bisnow’s CRE Marketing Event. Our first-ever program exploring the intricacies, complexities, and art of building presentation in a complex market. Throughout the morning, we’ll hear from developers, brokers, and branding experts on how they’re positioning themselves and their properties relative to their internal strategies and those of the competition, and what needs to be done for a property to remain unique, distinct, and valuable.
The Target Audience:
The top owners, developer, investors, public officials, brokers and design leaders working in marketing, branding, and property identity throughout the city.
For questions regarding content, speaker recommendations, or sponsorship activations, please email our Midwest event producer Will Follett at Will.Follett@bisnow.com To request disability-related accommodations, please contact janet.fernandez@bisnow.com no later than seven business days prior to the event.
Venue
The Allegro Royal Sonesta Hotel Chicago Loop
171 W Randolph St
Chicago, IL 60601
Ballroom: Walnut, Lobby Level
$35 Valet Parking
Agenda
| Time | Activity |
|---|---|
|
2:00 PM
3:00 PM
|
Breakfast and Networking
|
|
3:00 PM
3:45 PM
|
Building Consensus
Developing and Executing a Brand and Marketing Strategy as a CRE Organization |
|
3:45 PM
4:30 PM
|
Developing an Proper(ty) Identity
Translating Property Marketing and Design Goals into Tangible ROI Through Unique Branding and Positioning Opportunities |
|
4:30 PM
5:30 PM
|
Closing Networking
|
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