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Speakers and Panels

Building Consensus

Developing and Executing a Brand and Marketing Strategy as a CRE Organization

Paige Steers

Paige Steers

CMO

Becknell Industrial

Miles Bloom

Miles Bloom

Principal and SVP, Bisnow

Managing Partner, Open Seas Advisory

Shaina Nielson

Shaina Nielson

Creative Director, Americas

JLL

Margy Sweeney

Margy Sweeney

Founder & CEO

Akrete

Zak Guysenir
Moderator

Zak Guysenir

VP, Midwest

Bisnow

Margy Sweeney

Founder & CEO

Akrete

Margy Sweeney is the Founder & CEO of Akrete, a 30-person national PR and marketing firm ranked by O’Dwyer’s as the nation’s #2 PR firm for real estate investment and development, and she is also the Chairman of the Board of SomerCor, one of the nation’s largest SBA lenders. Margy celebrates 30 years in the commercial real estate industry in April 2025 including roles as an in-house marketing manager, journalist and PR agency leader. Margy and her team are firm believers in strong thought leadership and idea-driven marketing. She founded Akrete in 2011 with a hybrid work model and a mission to articulate and amplify ideas in the CRE, financial services and professional services industries. The firm has since helped shape some of the industry’s leading voices from companies like JLL, BGO, Skender, KeyBank and many others.

Margy is passionate about supporting Marketing leaders in the commercial real estate industry and is a leader of the Urban Land Institute’s national Marketing Communications Forum. She is active in multiple business and industry groups including serving as a Board Director at the Illinois Manufacturing Excellence Council and membership in CREW, CoreNet Global, the National Association of Women Business Owners, Vistage and others.

Opening Remarks

Maura Dunleavy

Maura Dunleavy

President of SMPS

RailPros

Maura Dunleavy

President of SMPS

RailPros

SMPS Chicago President-Elect Maura Dunleavy has been a member of the AEC marketing organization for 13 years and has worked in the AEC industry for over 17 years. Throughout her tenure, she has served on SMPS Chicago’s Board of Directors as Director of Professional Development and Director of Education. She currently serves as President-Elect, where she provides strategic planning for the chapter's programs, professional development, and special events. Previously with W.E. O'Neil Construction as Marketing Director, Maura provided strategy for project pursuits, managed social media marketing, and led market research and branding initiatives for their Chicago and Austin regions. Other AEC firm involvement included serving on ethics boards, women-focused committees, and co-founding W.E. O'Neil's DEI Committee. Maura just recently joined RailPros where she manages marketing communications, and the firm’s annual marketing programs and initiatives.

Developing a Proper(ty) Identity

Translating Property Marketing and Design Goals into Tangible ROI Through Unique Branding and Positioning Opportunities

Matt Pistorio

Matt Pistorio

Principal

R2 Companies

Mckenzie Parker

Mckenzie Parker

Communications Director

Golub & Company

Emily Johnson

Emily Johnson

President

Taylor Johnson Public Relations

Ginna Ryan

Ginna Ryan

Regional Director - Chicago

Mauge | 1905 New Media

Jason Thompson

Jason Thompson

Creative Director

Neoscape

Elana Napp
Moderator

Elana Napp

SVN Chicago PM

SVP, Marketing & Client Relations

Emily Johnson

President

Taylor Johnson Public Relations

For as long as she can remember, Emily

Johnson has been honing her skills as a real

estate industry publicist. After all, it was her

mother, Deborah Johnson, who founded Taylor

Johnson in 1977 when Emily was just 6 years

old. As a result, Emily literally grew up in the

business, attending model open houses on

weekends, sending out press releases during

summer breaks and helping out with the

occasional client event.

Today, more than four decades after its

inception, Taylor Johnson remains the go-to PR

firm for real estate companies looking to raise

their profile not only in Chicago, but also

markets nationally and internationally. Following

Deborah’s retirement in January 2008, Emily

took the reins as president, leading Taylor

Johnson through the recession by strategically

diversifying the business to not only survive, but

thrive.

In addition to nurturing longstanding

relationships – Taylor Johnson still represents its

first client, Lexington Homes – Emily also forged

new ones, expanding the firm’s roster with a

wide range of residential and commercial real

estate companies. These include some of the

industry’s most prolific developers and builders,

as well as leading brokers, architects, designers,

general contractors, property managers and

more. The intentional decision to pursue work

across virtually every major discipline and

property type, and in geographically diverse

markets, has fueled Taylor Johnson’s post-

recession growth. Under Emily’s leadership,

Taylor Johnson has also added social media

and content development to its service offerings

while growing the media relations and event

management services that remain the

foundation of the business.A Chicago-area native who graduated from the

University of Iowa, Emily prides herself on the

quality of the team she’s assembled at Taylor

Johnson, drawing senior-level professionals with

backgrounds in journalism, law, government,

integrated marketing and communications.

She’s also proud of TJ TALK, a daily digest of

real estate news and events that’s delivered to

over 3,000 industry professionals and editorial

contacts across the country. It’s just one of the

ways Taylor Johnson positions its clients as

thought leaders and itself as a broader resource

for the industry that seeks to inform and

connect.

Emily and her husband, Chris, also an

entrepreneur, have two daughters and a son.

When she’s not working, Emily enjoys spending

time boating and traveling with her family and is

an avid runner.

Ginna Ryan

Regional Director - Chicago

Mauge | 1905 New Media

As Principal and COO at Mauge, a Chicago-based marketing boutique in its 26th year, Ginna leads a team of branding experts known for precision and excellence in real estate and beyond. In many ways, she’s the foundation of Mauge’s success, building the relationships it takes to provide their best-in-class service, motivated by just how much stronger businesses can be with Mauge at their side. When not at work, she enjoys spending time hiking, reading, and planning her next adventure!

Jason Thompson

Creative Director

Neoscape

As the creative director, Jason has 10+ years of award-winning advertising and branding experience, focusing on brand identity and strategic 360 campaign work. His campaigns frequently include web, film, and experiential marketing as well. With a design and photography background, Jason imagines and implements intriguing campaigns and emotionally-connected brand identities that drive leasing efforts in a rapidly transforming real estate market. He leads projects from initiation to production with full creative and strategy teams, including copywriters, designers, digital and film, to create strong campaigns and marketing solutions for Neoscape clients.

The Copy

The Keywords:

  1. CRE Branding and Marketing in a Digital Age

    • The contradictions and possibilities shaping an analogue market and an ever-complicating digital landscape

  2. Developing a Marketing Strategy

    • Developing an internal branding strategy for both the organization and individual properties.

  3. Bringing Ideas to Market

    • Manifesting the abstractions driving brand identity through the tangible assets that define a company’s image

  4. Design at a Cost

    • The financial realities of building marketing and capital investment for building improvement in an evolving market

A/Bout the Event: 

At the intersection of branding, leasing, and corporate strategy lies Bisnow’s CRE Marketing Event. Our first-ever program exploring the intricacies, complexities, and art of building presentation in a complex market. Throughout the morning, we’ll hear from developers, brokers, and branding experts on how they’re positioning themselves and their properties relative to their internal strategies and those of the competition, and what needs to be done for a property to remain unique, distinct, and valuable.

The Target Audience: 

The top owners, developer, investors, public officials, brokers and design leaders working in marketing, branding, and property identity throughout the city.

For questions regarding content, speaker recommendations, or sponsorship activations, please email our Midwest event producer Will Follett at Will.Follett@bisnow.com To request disability-related accommodations, please contact janet.fernandez@bisnow.com no later than seven business days prior to the event.

Venue

The Allegro Royal Sonesta Hotel Chicago Loop
171 W Randolph St
Chicago, IL 60601

Ballroom: Walnut, Lobby Level


$35 Valet Parking

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Agenda

Time Activity
2:00 PM
3:00 PM
Breakfast and Networking
3:00 PM
3:45 PM
Building Consensus

Developing and Executing a Brand and Marketing Strategy as a CRE Organization

3:45 PM
4:30 PM
Developing an Proper(ty) Identity

Translating Property Marketing and Design Goals into Tangible ROI Through Unique Branding and Positioning Opportunities

4:30 PM
5:30 PM
Closing Networking

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