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Property and Brand Marketing for Commercial Real Estate Networking Cocktail

Thu Jul 16, 2026

Coundown Until event

Property and Brand Marketing for Commercial Real Estate Networking Cocktail

Explore and network with CRE leaders across Cushman, Bucknell, Madison Rose and more as they position their companies and showcase their properties to win new business

Thursday July 16 2026 @ 1:00 PM CDT

$105.00

Registration Questions?
**Please note we have pricing tiers based on ticket availability. Ticket prices will increase once we sell out of the current pricing tier. We cannot redeem a lower price once the ticket prices have been raised.
**Bisnow is a cashless, checkless operation. Please only submit payment via credit card.

Stick around after for a cocktail reception!

Join speakers, sponsors and attendees for a cocktail reception immediately following the program. An opportunity to continue the day's conversations on branding, leasing and corporate strategy in a relaxed setting — and to connect one-on-one with the decision-makers shaping Chicago's CRE market.

Speakers and Panels

Marissa Rupert

Marissa Rupert

Strategic Marketing Director, Stream Realty Partners
Paige Steers

Paige Steers

CMO, Becknell Industrial
Sheila Acar

Sheila Acar

Marketing Director, Property Marketing Team, Cushman & Wakefield
Emily Johnson

Emily Johnson

President, Taylor Johnson Public Relations
Catherine White

Catherine White

CMO, Bisnow

How to Build Your Brand: Strategies to Differentiate in Chicago's Competitive CRE Market

The pursuit of new business is only as successful as the ways a company's products, people, ideology are positioned in the market. In today's paradoxical marketing environment, where data has never been more plentiful and clarity within it is a rare currency, Bisnow's second-annual CRE marketing event peels back the layers of branding, leasing, and corporate strategy to explore how firms are setting themselves and their buildings apart in a complex market.

 

We'll cover:

  1. Marketing in a Digital Age
    • The contradictions and possibilities shaping the abstract face of the built market
  2. Developing a Brand Strategy
    • From conception to execution of both the company and its real estate holdings
  3. Bringing Ideas to Market
    • Translating abstract ideas and ideology into tangible assets for generating revenue
  4. Marketing as a Cost and Profit Center
    • Understanding, justifying, and deploying the necessary dollars required to drive interest and attention

 

Who You'll Meet: 

Owners, developers, investors, brokers, business consultants, architects, engineers, designers,  lawyers, accountants, bankers and city and government officials.

 

Why You Should Attend: 

Bisnow events convene the biggest power players in commercial real estate to help you grow your business and expand your professional network across a fast-changing market. With engaging discussions, exclusive networking opportunities and the largest and most equipped audience in the field, Bisnow’s experienced and highly-curated perspective on the challenges and opportunities of the CRE space makes attendance a value add for anyone looking to get deals done across the industry. 

 

For all questions regarding content, speaker recommendations or sponsorship opportunities, please email our Midwest Producer, Will Follett, at Will.Follett@bisnow.com. To request disability-related accommodations, please contact janet.fernandez@bisnow.com no later than seven business days prior to the event.

Agenda

Time Activity
1:00 PM
2:00 PM
Coffee and Networking
2:00 PM
2:45 PM
Brand Building in CRE: Identity, Story, and Long-Term Equity
How leading CRE firms build, protect, and evolve brand equity. Topics include defining brand positioning in a commoditized category, internal alignment between marketing and leasing/capital markets, earned media and thought leadership, brand response in a downturn, measuring brand the right way, and the role of ESG and corporate citizenship in modern CRE identity.
2:45 PM
3:30 PM
Property Marketing: Filling Buildings and Driving Lease-Up
What's actually working at the building level in Chicago in 2026. Topics include the modern building website, getting brokers to bring their best tenants, press and storytelling for a single asset, the repositioning playbook, amenity programming as marketing, data-driven leasing, and the ROI conversation with ownership.
3:30 PM
4:30 PM
Cocktail Hour!

Sponsors

Want to get a recap of everything covered at the event?

Purchase the post-event summary and get the highlights sent to you in a post-event summary. Purchase here.