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Stick around after for a cocktail reception!
Join speakers, sponsors and attendees for a cocktail reception immediately following the program. An opportunity to continue the day's conversations on branding, leasing and corporate strategy in a relaxed setting — and to connect one-on-one with the decision-makers shaping Chicago's CRE market.
Speakers and Panels
Telling the Story, Filling the Building: The Modern CRE Marketing Playbook
The best CRE marketing teams work on two fronts at once: building long-term brand equity and driving lease-up at the asset level. Chicago's top marketing leaders, PR strategists, and creative partners unpack what's actually working right now
Marissa Rupert
Strategic Marketing Director
Stream Realty Partners
Kaysha Hanock
Director of Digital Media
1905 New Media
Paige Steers
CMO
Becknell Industrial
Sheila Acar
Marketing Director, Property Marketing Team
Cushman & Wakefield
Emily Johnson
President
Taylor Johnson Public Relations
Adam Pines
SVP
Madison Rose
Zak Guysenir
VP, Midwest
Bisnow
How to Build Your Brand: Strategies to Differentiate in Chicago's Competitive CRE Market
The pursuit of new business is only as successful as the ways a company's products, people, ideology are positioned in the market. In today's paradoxical marketing environment, where data has never been more plentiful and clarity within it is a rare currency, Bisnow's second-annual CRE marketing event peels back the layers of branding, leasing, and corporate strategy to explore how firms are setting themselves and their buildings apart in a complex market.
We'll cover:
Marketing in a Digital Age
The contradictions and possibilities shaping the abstract face of the built market
Developing a Brand Strategy
From conception to execution of both the company and its real estate holdings
Bringing Ideas to Market
Translating abstract ideas and ideology into tangible assets for generating revenue
Marketing as a Cost and Profit Center
Understanding, justifying, and deploying the necessary dollars required to drive interest and attention
Who You'll Meet:
Owners, developers, investors, brokers, business consultants, architects, engineers, designers, lawyers, accountants, bankers and city and government officials.
Why You Should Attend:
Bisnow events convene the biggest power players in commercial real estate to help you grow your business and expand your professional network across a fast-changing market. With engaging discussions, exclusive networking opportunities and the largest and most equipped audience in the field, Bisnow’s experienced and highly-curated perspective on the challenges and opportunities of the CRE space makes attendance a value add for anyone looking to get deals done across the industry.
For all questions regarding content, speaker recommendations or sponsorship opportunities, please email our Midwest Producer, Will Follett, at Will.Follett@bisnow.com. To request disability-related accommodations, please contact janet.fernandez@bisnow.com no later than seven business days prior to the event.
Agenda
| Time | Activity |
|---|---|
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6:00 PM
7:00 PM
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Coffee and Networking
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7:00 PM
8:00 PM
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Telling the Story, Filling the Building: The Modern CRE Marketing Playbook
The best CRE marketing teams work on two fronts at once: building long-term brand equity and driving lease-up at the asset level. Chicago's top marketing leaders, PR strategists, and creative partners unpack what's actually working right now |
|
8:00 PM
9:30 PM
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Cocktail Hour!
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PS - Want the attendee list for free?
Biscred gives you a complimentary 1-week trial with 250 credits to search 6M+ commercial real estate contacts — filter by asset class, job seniority, metro, property count, and more. Book a demo today and we'll activate your free trial when you mention this promotion.