With nearly 20 years’ experience working in the development and construction industry, Matt blends his leadership, energy, entrepreneurship, and team building acumen with a healthy balance of micro and macro management across all businesses under the LG Group umbrella to create lasting value for the company and clients we serve.

As COO, Matt is constantly pushing and challenging his teams. His oversight of all company operations, including all phases of the development process, ensures exceptional output while maintaining unparalleled culture and opportunity. Externally, Matt connects with clients, partners, architects, and investors to ensure LG delivers for all involved.

Matt grew up in Naperville, Illinois and graduated from Purdue University with a Bachelor of Science in Construction Engineering and Management. If not enjoying his home in the Bucktown neighborhood of Chicago with his wife and three young children, Matt can be found enjoying the outdoors, often skiing, golfing, hiking, or fishing in Sawyer, Michigan and Big Sky, Montana.

Molly is a partner in the Chicago Office of Siegel Jennings, a national property tax law firm. As a litigator and trusted advisor, she collaborates with Owners, Asset Managers, Acquisition teams and Tax Departments to identify, create and execute property tax reduction strategies. She becomes a member of her clients’ management team. Her goal is to maximize and protect the full potential of real estate assets, minimize related tax liabilities, and resolve disputes with tax authorities and government entities.

Molly’s client experience ranges from family owned 1031 portfolios to national commercial investment funds, including special use properties such as hospital campuses to multi-million-dollar manufacturing facilities.

Her comprehensive understanding of the commercial real estate market was developed in part through her time as a real estate broker in the Chicago area prior to starting her legal career. Molly regularly represents clients in hearings before review boards, local assessors’ offices, the

Illinois Property Tax Appeal Board, and the circuit courts.

Lula S. Cassidy is a nationally recognized hospitality strategist, revenue architect, and executive leader redefining how design, procurement, and commercial performance intersect in modern hospitality. As Executive Vice President of Hospitality Markets at Design Environments, Lula leads strategic growth across hotel brands, industry associations, lodging communities, ownership groups, and management companiestransforming physical spaces into high-performing revenue assets.

 With a career spanning hundreds of hotel openings, renovations, and repositioning projects, Lula is known for bridging the gap between design execution and revenue optimization. By aligning FF&E, procurement, and design with measurable business outcomes, Lula has elevated the role of design firms from aesthetic contributors to essential drivers of asset value, operational efficiency, and long-term profitability.

A recognized industry voice and speaker at major hospitality events, including
AAHOACON and brand national conferences, Lula brings thought leadership to topics such as revenue-driven design, procurement innovation, and the future of hotel performance. Lula is also an early adopter and advocate of AI-powered revenue marketing, leveraging emerging technologies to enhance demand generation, pricing strategy, and guest acquisition for hotel owners and operators.

 Prior to joining Design Environments, Lula built a reputation as a results-driven leader working alongside top hotel brands, management companies, and ownership groups in key U.S. markets including Chicago, Dallas, Atlanta, New York City, San Francisco, and Detroit. As a former board leader within Illinois State tourism and art & cultural organizations, Lula brings local ties, deep industry relationships and a forward-looking perspective on travel behavior, market demand, and emerging technologies.

With more than 40 years of experience designing, planning, and managing a variety of project types, Rick has built a strong rapport as a trusted partner to developers, operators, and brands throughout the hospitality industry. He represents the firm as a Hospitality Leader for the North Central region, based in Gensler’s Chicago office. In his role as a Senior Project Director, Rick leverages his deep expertise and experience, both locally and across numerous national and international markets, serving as a dependable guide to clients on complex projects, from early-stage financing and planning to design and delivery phases.

Rick’s global professional experience spans from the U.S. to Finland, France, and China, where he opened and managed two offices in Beijing and Shanghai previous to joining Gensler. His design work has been recognized with national and international awards from the AIA, FIABCI, ULI, BD&C, ALA, USITT (Theater), SAFA (Finnish Architects), as well as organizations in South America and China.