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Speakers and Panels
Case Study: Driving The Experience
LEGOLAND Discovery Center & Assembly Row drive engagement through experience for shoppers.
David Gilmore
GM
LEGOLAND ® Discovery Center
Stuart Biel
VP
Federal Realty Investment Trust
Case Study: Activating the Ground Floor
How 699 Boylston increased overall property value by repositioning the ground floor retail.
Daniel Bradley
Director
AEW Core Property Trust
Joe Nevin
Senior Principal
Bergmeyer Associates
Ted Chryssicas
Executive Managing Director
Newmark Knight Frank
What Tenants Want & How to Execute
From Leases to Buildouts: Perspectives on the evolving needs of tenants, how to fulfill these needs, and the lasting impact.
Alana Eagley
Store Development Manager
Starbucks Coffee Company
Lori McWeeney
VP
Samuels & Associates
Bradley Croft
Construction Attorney
Ruberto, Israel & Weiner
Summary
The world of commercial real estate is ever changing, especially when it comes to Retail. With the days of mega malls and shopping centers quickly fading, we are having to change the paradigm of what we deem to be a "successful retail development," but there is no one size fits all solution. Join us as we dive into topics such as the importance of the ground floor to your urban property, and the ripple effect that a successful ground floor can improve the value of you building -- and how to do it! We will also look at how to drive traffic through experiential shopping. Lastly, we will look at leasing trends, and the future through the eyes of tenants, to get their take on not only how they have adapted to the new marketplace, but what they see as the future, and how they are planning for it.
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Venue
Westin Boston Waterfront
425 Summer St
Boston, MA 02210
Ballroom: Grand Ballroom, Concourse Level
Self-parking: $26 per car
Valet: Up to 1 hr $24, Up to 3 hrs $36, Up to 24 hrs $45
