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The TRACK at new balance
The TRACK at new balance is a multi-sport, multi-level, state of the art complex located at the center of Boston Landing. As one of the world’s fastest indoor tracks, inside the world’s premier multisport facility, the TRACK was specifically designed and engineered for athletes to train and compete at their highest level with a fan experience equally as memorable. The complex is also home to Roadrunner, a new Bowery Boston live music venue, making this one of Boston’s premier destinations.
Speakers and Panels
Opening Remarks from NB Development's Jim Halliday
the TRACK at New Balance
Jim Halliday
President
NB Development Group
Presidents Panel: Placemaking with Boston Sports
Red Sox, Bruins, Celtics & Patriots
Sam Kennedy
President
Boston Red Sox
Cam Neely
President
Boston Bruins
Rich Gotham
Team President & Alternate Governor
Boston Celtics
Jim Nolan
Senior Chief Operating Officer
Kraft Sports + Entertainment
Glen Tornborough
Chief Revenue Officer
Boston Bruins
Jenny Johnson
Executive Producer and TV Personality
NESN Dining Playbook
Enhancing Boston's Retail & Entertainment Developments
Retail & Entertainment Activation
Jeff Mooallem
COO
Urban Edge Properties
Rachael Diharce
VP of Retail Leasing
Samuels & Associates
Bekah Salwasser
Executive Director
Red Sox Foundation
Adam Davis
Managing Director
Wells Fargo
Mike O'Brien
Senior Vice President
Gilbane Building Company
Kim Good
Manager, Events, Retail & Marketing
NB Development Group
New Balance Keynote
Enhancing Sports Brands Through Facility Activation
Tom Carleo
Vice President of Running and Footwear Innovation
New Balance
Boston Sports, Entertainment & Retail Developments
These are some key projects in the area that our panelists will be discussing. Read more about these developments by clicking on the links:
The TRACK at New Balance: 200 meter track, seating for over 5,000 fans
New Roadrunner Concert Venue: 3,500 capacity at Boston Landing
Gazit Horizons: Marketplace Center & Newbury Street Projects
Samuels & Associates: Retail Locations on Boylston Street & Brookline Ave
Home to the Boston Celtics and Boston Bruins: New TD Garden Hub Hall on Causeway Street
Red Sox: Fenway Park Area retail options
Gilbane Company: Polar Park for the Worcester Red Sox
Why it Matters
What You'll Learn:
Understand how the Patriots, Red Sox, Bruins and Patriots are activating the areas surrounding their stadiums and arenas to drive traffic and establish a sense of community.
Hear about the strategies behind redeveloping North Station & the Causeway Street area to provide a destination outside of TD Garden.
Which types of retail tenants and in-person activation are teams leveraging that would not have worked previously?
From destination restaurants to pop up shops, learn how leading entertainment options are leveraging their existing spaces.
How you'll do more business:
Boston sports teams and their adjacent businesses continue to be top economic drivers for the city. Understand how the Patriots, Red Sox, Celtics, Bruins and the TRACK at New Balance are prioritizing a new found emphasis on creating in-person experiences. Enhance your business by understanding the impact of building communities through entertainment, retail and hospitality avenues.
Who attends:
Investors, owners, developers, designers, brokers, retail tenants, architects, contractors, engineers, sports fans and you!
Why should you attend:
Bisnow events bring together the biggest power players in the industry to identify opportunities, build your network, and expand your business. With the largest audience of commercial real estate professionals in the world, no one knows how to help your business more than us.
For questions, recommendations, comments, or press inquiries please email our Boston Events Producer, Chris Picher at chris.picher@bisnow.com.
Venue
The TRACK at new balance
91 Guest Street
Brighton, MA 02135
Parking information:
41 Life Street Brighton, MA 02135, flat fee $10
Agenda
| Time | Activity |
|---|---|
|
7:00 PM
7:50 PM
|
Refreshments & Networking
|
|
7:50 PM
7:55 PM
|
Opening Remarks from NB Development's Jim Halliday
|
|
7:55 PM
8:05 PM
|
Opening Keynote with New Balance's Tom Carleo
|
|
8:05 PM
8:50 PM
|
Presidents Panel: Placemaking with Boston Sports
1. Hear from the Presidents from the Red Sox, Celtics, Bruins, Patriots & New Balance Development |
|
8:50 PM
9:30 PM
|
Enhancing Boston's Retail & Entertainment Developments
1. How is ground floor retail and the importance of securing high-end tenants evolving in Boston? |
|
9:30 PM
10:30 PM
|
Cocktails, Snacks & Networking
|
Our Commitment to Safety
We hosted more than 72,000 attendees live, in-person around the globe in 2021. Our commitment to safety is no different in 2022. Our events follow all local Covid-19 regulations and protocols.
At this event, this means you can expect:
Enhanced sanitization protocols will be adhered to throughout the event space including regularly disinfecting surfaces throughout the event and hand sanitizer provided to all attendees.
As venue and local regulations evolve, the CRE industry continues to lead the way forward. As such, we will gather safely to do what we do best: network, connect, and engage to do more business. We look forward to hosting you soon.