Registration Questions

Call: 202-684-2034
Email: eventregistration@bisnow.com

Request Speaker Information

Speaker Topics

Tell us a Little More

Event Host

The TRACK at new balance

The TRACK at new balance

The TRACK at new balance is a multi-sport, multi-level, state of the art complex located at the center of Boston Landing. As one of the world’s fastest indoor tracks, inside the world’s premier multisport facility, the TRACK was specifically designed and engineered for athletes to train and compete at their highest level with a fan experience equally as memorable. The complex is also home to Roadrunner, a new Bowery Boston live music venue, making this one of Boston’s premier destinations.

Speakers and Panels

Opening Remarks from NB Development's Jim Halliday

the TRACK at New Balance

Jim Halliday
Moderator

Jim Halliday

President

NB Development Group

Jim Halliday

Moderator

NB Development Group

As President, Jim Halliday is responsible for the overall strategic direction of the Company. In leading the Senior Management Team, Jim is responsible for coordinating the efforts of all aspects and functions of the Company. In sharing functional responsibilities with the other members of the Senior Management Team, Jim has primary responsibility for the leasing, property management, and financing efforts of the portfolio.

Jim and the NB Development Team are currently working on executing the collaborative vision of New Balance and the community of Allston Brighton to transform Boston Landing into an exciting new and lively new mixed use district comprised of innovation, health & wellness, living and 18-hour/7-Days retail & restaurants activity, as reflected in its anchor tenancies of New Balance, Boston Bruins, and Boston Celtics.

Prior to this role, Jim served as the Real Estate Controller for the Company, where he was responsible for the financial reporting and lender & banking relationships for the Company, its property holdings, and its development projects.

Jim has over 30 years of real estate experience, including Vice-President of Company Operations & Controller for Winstanley Enterprises, and as a Senior Asset Manager with Spaulding & Slye Investments, Great Point Investors, and Liberty Real Estate Group. Jim also held financial reporting related positions with Liberty Real Estate Group, The Beacon Companies, and Boston Properties.

Jim obtained his MBA from Suffolk University and his Bachelor of Science in Business Administration from Northeastern University. Jim is a licensed Massachusetts Real Estate Broker. Jim was a varsity competitive swimmer while at Northeastern University. Jim is also passionate about skiing and is a PSIA certified Ski Instructor, where you can find him on the Cranmore Mountain slopes in North Conway, during the winters. Jim also serves as an Ambassador for Parlor Skis, a New England based custom fit ski-maker based in East Boston.

Presidents Panel: Placemaking with Boston Sports

Red Sox, Bruins, Celtics & Patriots

Sam Kennedy

Sam Kennedy

President

Boston Red Sox

Cam Neely

Cam Neely

President

Boston Bruins

Rich Gotham

Rich Gotham

Team President & Alternate Governor

Boston Celtics

Jim Nolan

Jim Nolan

Senior Chief Operating Officer

Kraft Sports + Entertainment

Glen Tornborough

Glen Tornborough

Chief Revenue Officer

Boston Bruins

Jenny Johnson
Moderator

Jenny Johnson

Executive Producer and TV Personality

NESN Dining Playbook

Sam Kennedy

President

Boston Red Sox

Sam Kennedy is entering his 18th season with the club and his third as President and Chief

Executive Officer. In addition to his role with the Red Sox, Kennedy also acts as Chief Executive

of Fenway Sports Management, a sports marketing and sales agency that is a sister company to

the Red Sox under the Fenway Sports Group family.

A native of Brookline, MA, who grew up within walking distance of Fenway Park, Kennedy, 45,

joined the Red Sox in 2002 after 6 years working for the San Diego Padres from 1996 - 2001.

Since joining the Red Sox, Kennedy has played a key role in the dramatic growth of the Red Sox

brand. Recalling the days that he was able to come into the ballpark on his dad’s clergy pass,

Kennedy’s particular focus the past few years has been on encouraging kids to come to the ballpark

to experience Fenway Park through the creation of a “Kids Only” Gate K and a free ticket for all

kids that sign up for Red Sox Kid Nation. Outside of the 81 days a year of baseball, Kennedy has

also been instrumental in the transformation of Fenway Park into a year round venue, including

concerts, hockey, soccer, football and even a “Big Air” skiing and snowboarding competition

requiring construction of a 150 foot high ramp from centerfield to home plate.

In 2004, Kennedy helped create Fenway Sports Management and has overseen its growth from

that of a start-up to a world class sports marketing agency with an international roster of clients

that includes not only sister companies the Red Sox, LFC, NESN and Roush Fenway Racing, but

also partnerships with Boston College, Major League Baseball Advanced Media, the Dell

Technologies Championship, and a landmark marketing partnership with NBA superstar Lebron

James.

Kennedy has received many recognitions during his time with the Red Sox, including Boston

Business Journal’s 40 under 40 Award and his induction into the Sports Business Journal’s 40

under 40 Hall of Fame which includes multiple time recipients of the honor. This national honor

placed him in the company of the most influential and creative young professionals in the business

of sports.

Kennedy is active in the community and serves on the MLB International Committee and MLB

Ticketing Committee as well as the BIDMC Trustee/Advisory Board and Marketing Committee;

the Trinity College Board of Fellows; Winsor School Board of Trustees; Dana-Farber’s Visiting

Committee for Institute Initiatives; The BASE’s Advisory Committee; and Camp Harbor View

Board of Directors.

A former captain of the baseball team at Brookline High with friend and classmate Theo Epstein,

Kennedy graduated from Trinity College (CT) in 1995. Kennedy and his wife of 20 years,

Amanda, reside in the Boston area with their 15-year-old son, Jimmy, and 13-year-old daughter, Ally.

Cam Neely

President

Boston Bruins

Cam Neely is in his seventh season as President of the Bruins, as on June 16, 2010 he became just the eighth man to hold that position in the history of the franchise.

He oversees all of the club's hockey and business operations and his goal from the start has been that the Bruins be at the forefront of setting industry standards in all areas of operation.

A prime example of that mandate came with the club's July, 2014 announcement of a letter of intent for a long-term lease in a new hockey rink in the Boston Landing development in Boston's Allston-Brighton neighborhood. That project, on which ground was broken in March of 2015, was completed over the summer and the Bruins opened their 2016 training camp in the Warrior Ice Arena, a new practice facility which includes approximately 25,000 square feet of dedicated locker room, training and office space.

Neely assumed his current position in his fourth season in the team's front office, as he returned to the organization in September, 2007 as a Vice President. He also serves as an Alternate Governor of the club. It was under his leadership that the Bruins were honored as the Sports Business Journal's 2012 Sports Team of the Year based on the criteria of "excellence, growth, creativity, innovation, sound planning, implementation and outcomes".

No player ever wore a Bruins sweater with more pride than Neely and no one was prouder than he while watching the 2010-11 Bruins squad develop the belief in themselves and each other en route to the Stanley Cup championship. The competitive instinct that fueled him, as a player has not left him as an executive and his goal for the organization remains to return the Cup to Boston.

A 1983 first round draft pick of the Vancouver Canucks, Neely came to Boston on his 21st birthday in a June, 1986 trade. His potent blend of offensive talent and a punishing physical presence quickly endeared him to Bruins fans and he became one of the most revered players in team history. He earned four NHL Second-Team All-Star berths in Boston, led the team in goals for seven seasons and in points twice and he still ranks fifth overall on the club's all-time goal list and ninth overall on the team's all-time scoring list. He is the club's all-time leader in playoff goals and ranks seventh overall in team history with 87 career playoff points.

He became just the fifth Bruin in team history to record a 50-goal season when he set a club record for goals by a right wing with 55 in 1989-90 and he was just the second player in team history to record consecutive 50-goal campaigns when he followed that with 51 tallies in 1990-91. His 50 goals in only 44 games in 1993-94 tied as the second-fastest such feat in NHL history and was all the more remarkable because he had missed most of the previous season with thigh and knee injuries. The 1993-94 winner of the Bill Masterton Trophy was forced into retirement by those injuries in September, 1996.

The Bruins retired his number 8 on January 12, 2004 ceremonies and he was elected into the Hockey Hall of Fame in 2005. He was honored with the league's Lester Patrick Award in 2010 for his "outstanding service to hockey in the United States". He currently serves on the Board of Directors of the Hockey Hall of Fame.

His impact on the city of Boston was not confined to the ice, as he has long been actively involved in many charitable efforts. Along with his brother and sisters, he established the Cam Neely Foundation for Cancer Care in 1995 in memory of his parents, Mike and Marlene. In addition to the Neely House, which provides housing and support for families of patients undergoing cancer treatments, the Foundation supports the Neely Cancer Fund, whose initiatives include the Neely Center for Clinical Cancer Research, the Neely Cell Therapy and Collection Center and the Neely Pediatric Bone Marrow Transplant Unit in its mission to fund treatment and research efforts.

Neely and his wife Paulina have two children.

Rich Gotham

Team President & Alternate Governor

Boston Celtics

Rich Gotham is in his 14th season with the 17-time world Champion Boston Celtics and his ninth season as team President. In this role, he is responsible for all aspects of the Celtics business operations including sales, marketing, customer service, corporate partnerships, business development, game entertainment, community engagement, communications and public relations, broadcast partnerships, arena relations, and real estate matters. In addition, he works closely with Celtics ownership, basketball operations staff, and the NBA on basketball related matters, as well as team and league initiatives. He succeeds Arnold “Red” Auerbach as Celtics team President, and serves on the NBA Board of Governors. Prior to being named Team President, Rich served as the team’s Executive Vice President and Chief Operating Officer.

Since joining the Celtics in 2003, Rich has been recognized for leading the team to new heights off the court. Under his leadership the team has established new records for attendance, ticket sales, sponsorship, merchandise revenue, and television ratings, contributing to the team’s first NBA Championship in twenty-two years in 2008, as well as five division titles, three Eastern Conference Finals, and two NBA Finals appearances. In addition, he led negotiations for the construction and naming rights for a new state of the art practice facility in partnership with New Balance, as well as a long term lease extension with the TD Garden. Rich also negotiated a long-term media rights and equity partnership with Comcast SportsNet, one of the largest such deals in NBA league history.

The Celtics are widely recognized as thought leaders in the business of sports and the team’s business achievements during Rich’s tenure have been chronicled by The Wall Street Journal, The New York Times, The Harvard Business Review, Investors’ Business Daily, Bloomberg, Reuters, CNBC, and Fox Business News. During the 2008-2009 season the Celtics were recognized as the top franchise in all of professional sports by The Sports Business Journal. With over 12 million social media followers, the Celtics have pioneered sports digital marketing and fan engagement, aggregating the second largest digital following in all of North American Sports.

Under Rich’s guidance, the Celtics have significantly increased their efforts to help children in need throughout New England and their programs have been recognized by The White House and US Department of Education. With over 200 events and 140 player appearances annually, the Celtics lead the NBA in community engagement with initiatives that impact over 20,000 children each year. In addition, Rich is very active in multiple charitable and fundraising initiatives on behalf of the Boston Celtics Shamrock Foundation, for which he is a board member.

Rich joined the Celtics after a fifteen year career in the tech industry, including five years with the global internet media company, Lycos, where he served as Vice President of Sales and Business Development and was responsible for generating revenues in excess of $300 million annually. While at Lycos, he was part of a senior-management team that exceeded Wall Street analyst expectations for revenue and profitability growth for nineteen (19) consecutive quarters and played an integral role in helping to grow the Lycos Network into the most visited web site on the Internet in 2001. In addition, he sat on the Board of Directors for the Internet Advertising Bureau participating in the creation of multiple new internet advertising standards that are still in place today.

In addition to his duties with the Celtics, Rich currently serves as a board member for The Greater Boston Chamber of Commerce, The Make-A-Wish Foundation, and the Board of Trustees at Providence College, his alma mater.

Rich currently resides in Medfield, MA along with his wife, Kara, and their three children.

Jim Nolan

Senior Chief Operating Officer

Kraft Sports + Entertainment

Jim Nolan is Chief Operating Officer for the Kraft Sports Group, whose properties include the

three-time Super Bowl Champion New England Patriots, Major League Soccer’s New England

Revolution and Gillette Stadium. He oversees the daily business operations of each

department in the organization and is actively involved in all stages of the organization’s

decision making. Under his leadership, the Kraft Sports Group has evolved into a more

efficient and productive operation.

Nolan joined the Kraft Sports Group in 1996 as the Financial Controller for the National

Football League’s New England Patriots, Major League Soccer’s New England Revolution and

Foxboro Stadium. In 2003, he was named Vice President of Operations for Gillette Stadium,

overseeing the stadium’s operating departments, including food and beverage, parking,

security, ticketing, site operations, field crew and quality control. In 2010, he was named

Senior Vice President of Finance, Administration and Operations combining his finance,

operations and business background in his new role. In 2017, he assumed his current role.

Before joining the Kraft Sports Group, Nolan was an auditor and CPA for the international

accounting firm of Ernst and Young and is a graduate of the College of the Holy Cross.

Jenny Johnson

Moderator

NESN Dining Playbook

Jenny Johnson is a three-time Emmy® Award-winning executive producer and TV and radio personality on NESN’s Dining Playbook alongside longtime co-host Billy Costa. Johnson and Costa also host the weekly podcast “Food for Thought on WBZ radio. Jenny also serves as a host of Comcast Newsmakers in Greater Boston and New Hampshire.

Johnson has played a TV reporter in films shot in Greater Boston “The Equalizer” and “Bleed for This,”

Johnson is involved with numerous charitable organizations. She is an advocate and for the Pan-Mass Challenge, MGH Cancer Center and Childhood allergies mainly Allergy Release Technique. She is a board member of the Massachusetts Restaurant Association and an Advisory Board member for Camp Harborview. As a member of numerous nonprofits, Johnson has raised millions of dollars serving as an auctioneer and emcee.

When she’s not working she enjoys spending time with her husband, two daughters, family and friends.

Enhancing Boston's Retail & Entertainment Developments

Retail & Entertainment Activation

Jeff Mooallem

Jeff Mooallem

COO

Urban Edge Properties

Rachael Diharce

Rachael Diharce

VP of Retail Leasing

Samuels & Associates

Bekah Salwasser

Bekah Salwasser

Executive Director

Red Sox Foundation

Adam Davis

Adam Davis

Managing Director

Wells Fargo

Mike O'Brien

Mike O'Brien

Senior Vice President

Gilbane Building Company

Kim Good
Moderator

Kim Good

Manager, Events, Retail & Marketing

NB Development Group

Bekah Salwasser

Executive Director

Red Sox Foundation

Rebekah Splaine Salwasser joined the Boston Red Sox in January of 2018 as the Executive Director of the

Red Sox Foundation. In that role, she helps realize the ambitious vision of the Foundation, which is to make a difference in the lives of children, families, veterans, and communities in need by providing them with health, educational, and recreational opportunities. In addition to managing its key partnerships with Dana-Farber, Home Base and The Dimock Center, Salwasser is responsible for the overall success of the Foundation's giving strategy, programming, fundraising and sponsorships, capacity building, and various other events and projects that will help build the brand and strengthen the impact of the Foundation within the New England community.

In addition to her Executive Director role, Salwasser is the Executive Vice President of Social Impact for the Boston Red Sox. In this role, she will continue her leadership of the Club’s Social Justice, Equity & Inclusion efforts, while integrating into Fenway Sports Groups business entities to ensure a continued and complementary approach to the work. Additionally, she will be increase her public facing roles to become a more externally facing representative for the Club.

Prior to joining the Boston Red Sox, Salwasser was the Executive Director for Scholar Athletes, a nonprofit organization whose mission is to support academic achievement through athletics.

Prior to running Scholar Athletes, Salwasser was the Community Relations Director for the Boston Celtics for 5 years, overseeing charitable giving, community and fundraising events, and player engagement for the Boston Celtics Shamrock Foundation. Before the Celtics, she was the Executive Director of the Charlestown Lacrosse & Learning Center, a small nonprofit in Boston that provided academic & athletic assistance to local youth. In 2003, Salwasser was also a player for the Boston Breakers women's professional soccer team, fulfilling a lifelong dream. Salwasser is currently on the Board of Directors for the Women’s Foundation of Boston, Teach for America Greater Boston, Home Base, and the YMCA of Greater Boston. She is also a Founding Director for The New Commonwealth Racial Equity & Social Justice Fund. Although Salwasser ended her term as a member of the Board of Trustees for Buckingham Browne & Nichols in 2011, she continues to serve on their Alumni Council. She is also a Founding Co-Chair of the Boys & Girls Clubs of Boston's Friend's Council, where she now sits as a Leadership Committee Member, and she is on the National Advisory Board for Dream Big!. In 2020 she was WISE (Women in Sports & Events) Boston’s “Woman of Inspiration”, and in 2018 she was selected to Boston Business Journal’s “40 Under 40” class, and her and her husband were recognized by Boston Magazine as a Top 5 “Power Couple.” Salwasser was an Emerging Leader for the Massachusetts Business Alliance for Education in 2013, and was recognized in 2013 as one of Boston's Future Leaders by the Greater Boston Chamber of Commerce.

Though born and raised in Cambridge, MA, Salwasser currently resides in Dorchester with her husband, Zac, and three children, Calvin, Niko, and Evie.

Adam Davis

Managing Director

Wells Fargo

Adam Davis is a managing director on the Wells Fargo’s Retail Finance Division marketing team. Based in Boston, he is responsible for originating asset-based transactions for retail industry clients across North America, including traditional brick & mortar and direct-to-consumer businesses.

Adam has been covering consumer and retail companies for over 20 years. He joined the Retail Finance Division of Wells Fargo in 2005 and as senior relationship manager, he has worked closely with key clients and on numerous transactions including new business underwritings, refinancings, up-tiering targeted relationships, and restructurings. In 2013, Adam transitioned to the marketing team to support and expand Wells Fargo’s national retail coverage in the U.S. as well as Canada. Adam was awarded the Commercial Finance Association’s 40 Under 40 in 2018.

Adam earned his B.S. in finance and marketing from Boston College.

Mike O'Brien

Senior Vice President

Gilbane Building Company

Michael (Mike) O’Brien began his career with Gilbane in 1993 after graduating from Boston University with a degree in Mechanical Engineering. He has since served in many positions at Gilbane, including project engineer, project manager, senior project executive, and operations manager. Mike currently serves as Senior Vice President and Business Unit Leader for Massachusetts. In this role, he has overall profit and loss responsibility for Gilbane’s MA business which covers all of Massachusetts, New Hampshire, Vermont, and Maine. Gilbane’s MA business will do over $600m of in-place construction work in 2022.

Under Mike’s leadership, the Massachusetts office has grown to historic heights, achieving unprecedented revenue. Mike has been involved with the oversight of many of Gilbane’s signature projects in the Commonwealth including the recently completed Polar Park in Worcester, the TD Garden Expansion project, multiple off-season renovations to Fenway Park as well as the soon to be completed MGM Music Hall at Fenway Park.

New Balance Keynote

Enhancing Sports Brands Through Facility Activation

Tom Carleo
Keynote

Tom Carleo

Vice President of Running and Footwear Innovation

New Balance

Tom Carleo

Vice President of Running and Footwear Innovation

New Balance

Tom Carleo, vice president of running and footwear innovation, joined New Balance in October 2008 after more than 20 years of experience working in the global footwear industry, in various key leadership roles. Tom was a collegiate miler who competed in the 1988 Olympic Trials in the 1500m and his passion for running and extensive product knowledge helps drive innovation at New Balance.

Under his leadership, Tom and his team have introduced the revolutionary Fresh Foam and Fuel Cell product platforms, both of which have established New Balance as a global leader in athletic footwear. Additionally, Tom served on the leadership team that created the partnerships with both the TCS New York City Marathon and TCS London Marathon. In his role, Carleo has also been instrumental in building one of the most dynamic and successful track and field teams in the industry.

An original New Englander, Tom has also lived and worked in the Portland, Oregon and Tokyo, Japan. Tom currently resides in Newburyport with his wife and three boys.

Boston Sports, Entertainment & Retail Developments

These are some key projects in the area that our panelists will be discussing. Read more about these developments by clicking on the links:
 

Why it Matters

What You'll Learn:

  • Understand how the Patriots, Red Sox, Bruins and Patriots are activating the areas surrounding their stadiums and arenas to drive traffic and establish a sense of community.

  • Hear about the strategies behind redeveloping North Station & the Causeway Street area to provide a destination outside of TD Garden.

  • Which types of retail tenants and in-person activation are teams leveraging that would not have worked previously?

  • From destination restaurants to pop up shops, learn how leading entertainment options are leveraging their existing spaces.

How you'll do more business:

Boston sports teams and their adjacent businesses continue to be top economic drivers for the city. Understand how the Patriots, Red Sox, Celtics, Bruins and the TRACK at New Balance are prioritizing a new found emphasis on creating in-person experiences.  Enhance your business by understanding the impact of building communities through entertainment, retail and hospitality avenues.  

Who attends:

Investors, owners, developers, designers, brokers, retail tenants, architects, contractors, engineers, sports fans and you!

Why should you attend:

Bisnow events bring together the biggest power players in the industry to identify opportunities, build your network, and expand your business. With the largest audience of commercial real estate professionals in the world, no one knows how to help your business more than us.

For questions, recommendations, comments, or press inquiries please email our Boston Events Producer, Chris Picher at chris.picher@bisnow.com. 

Venue

The TRACK at new balance
91 Guest Street
Brighton, MA 02135


Parking information:
41 Life Street Brighton, MA 02135, flat fee $10

Get Directions

Agenda

Time Activity
7:00 PM
7:50 PM
Refreshments & Networking
7:50 PM
7:55 PM
Opening Remarks from NB Development's Jim Halliday
7:55 PM
8:05 PM
Opening Keynote with New Balance's Tom Carleo
8:05 PM
8:50 PM
Presidents Panel: Placemaking with Boston Sports

1. Hear from the Presidents from the Red Sox, Celtics, Bruins, Patriots & New Balance Development
2. How are Boston's sports teams creating value to fans through their adjacent real estate offerings?

8:50 PM
9:30 PM
Enhancing Boston's Retail & Entertainment Developments

1. How is ground floor retail and the importance of securing high-end tenants evolving in Boston?
2. Which retail and entertainment locations are in the highest demand in the Greater Boston area?

9:30 PM
10:30 PM
Cocktails, Snacks & Networking

Sponsors

Our Commitment to Safety

We hosted more than 72,000 attendees live, in-person around the globe in 2021. Our commitment to safety is no different in 2022. Our events follow all local Covid-19 regulations and protocols.

At this event, this means you can expect:

  • Enhanced sanitization protocols will be adhered to throughout the event space including regularly disinfecting surfaces throughout the event and hand sanitizer provided to all attendees.

As venue and local regulations evolve, the CRE industry continues to lead the way forward. As such, we will gather safely to do what we do best: network, connect, and engage to do more business. We look forward to hosting you soon.