National Self-Storage Conference

Why You Should Attend the National Self Storage Conference

Why This Matters: 

Self-Storage has evolved from a niche asset type into an increasingly institutionalized and actively traded asset types. With the U.S. market surpassing a value of $45 Billion in 2025, and projected to reach nearly $60 Billion over the next decade, the sector continues to attract investment interest from publicly traded REIT's to regional operators and most everything in between as firms seek stable returns and recession resilience. As the overarching real estate markets navigate challenging interest rate and underwriting dynamics, 2025 came with $5.9 Billion in transaction volume as of late November, up from an estimated $3 Billion in 2024. 

However, as the sector matures, challenges have become more complex. Increased institutional ownership is reshaping pricing and competition, compressing yields and pushing investors towards secondary and tertiary markets more commonly. Developers face heightened zoning scrutiny, elongated entitlement timelines, community opposition, and increasing market saturation. Cost escalation, design complexity, and conversion challenges are forcing operators to rethink how facilities are planned, built, and optimized for long-term performance. 

This national event, to be hosted in Atlanta, will explore where capital is flowing, how strategies are evolving, and how development and design practices are adapting to a more disciplined and competitive environment. Join Bisnow, and our assembled panelists, to better position yourself for activity in this dynamic sector. 

What You'll Learn: 

• How are institutional investors, shifting interest rates, and refined underwriting discipline reshaping acquisitions, portfolio optimization, and investment strategies across core annd emerging markets? 
• Where are investors finding value today through creative financing, geographic targeting, and selective timing to maximize returns?
• How are developers overcoming zoning barriers, friction in project approvals, and community opposition to unlock high value sites in competitive markets?
• How are market saturation and municipal scrutiny shifting site selection for the next wave of projects?
• How is creative design is driving stronger performance through practices like multi-story facilities, infill execution and conversions? 
• Where are owners and developers finding cost efficiencies, operational savings and long-term value?

For questions regarding content, speaking and sponsorship opportunities please email our Southeast Director of Operations, Brandon Elsasser, at brandon.elsasser@bisnow.com. To request disability-related accommodations, please contact ariel.fromm@bisnow.com no later than seven business days prior to the event.

Want to get a recap of everything covered at the event?

Purchase the post-event summary and get the highlights sent to you in a post-event summary. Purchase here.