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Speakers and Panels

Best Practices in Executing Stadium District Developments

Executing large-scale projects through public collaboration, community alignment, and financial strategy

Jeremy Strife

Jeremy Strife

EVP, Development

Atlanta Braves

Blake Goodman
U.S. Soccer Training Center in Fayatteville

Blake Goodman

CEO

Four Stones Group

Adam Parker
The Grounds Mixed-Use Project at Wake Forest

Adam Parker

SVP

Carter

Lamar Wakefield

Lamar Wakefield

National Mixed-use Practice Leader

NELSON Worldwide

Nick Ruzicka

Nick Ruzicka

Senior Project Manager

JE Dunn Construction

Malaika Rivers
Moderator

Malaika Rivers

President & Founder

Pontem Resources

Jeremy Strife

EVP, Development

Atlanta Braves

Jeremy Strife is the Executive Vice President of Development for the Atlanta Braves where he oversees

daily leasing, property management, and future development of the Braves Development Company.

Strife was brought into the Atlanta Braves organization in 2015 to spearhead the development of The

Battery Atlanta, the 2.25-million-square-foot mixed-use campus surrounding Truist Park. As part of the

Braves executive leadership team, Strife was instrumental in BDC’s April 2025 acquisition of Pennant

Park – a 32 acre, six building office complex adjacent to Truist Park. BDC's groundbreaking strategy has

become a benchmark for future stadium-centric projects, utilizing sports entertainment to stimulate

economic growth and enriching the guest experience well beyond game days.

Following the grand opening of The Battery Atlanta in 2017, Strife assumed leadership of the Braves

Security Services and Braves Parking Services teams and acted as the head of Braves Health

Preparedness guiding the company through 2.5 years of the evolving COVID19 pandemic. Jeremy serves

on the Cobb Chamber Board of Directors, SelectCobb Board of Directors, and Cobb Transportation &

Mobility Committee.

Prior to joining the Braves, Strife spent nine years with S&P 100 company, Simon Property Group

(NYSE:SPG), where he specialized in leading dynamic teams focused on asset management, acquisition

transitions, ground-up developments, and redevelopments across the U.S.

A native of Carthage, N.Y., Jeremy and his wife Ellen reside in Cobb County. He is a graduate of Indiana

University in Bloomington, where he received a Bachelor of Science degree in Public Affairs Law.

Blake Goodman

U.S. Soccer Training Center in Fayatteville

Four Stones Group

As CEO of Four Stones, Blake Goodman leads the firm’s charge to deliver transformative real estate projects, including serving as Master Developer for Trilith Studios and organizations such as the U.S. Soccer Federation. Under his leadership, Four Stones has established a strategic partnership with Momentous Sports Fund and oversees a dynamic portfolio of multi-family asset acquisitions and developments throughout the southeastern United States. Committed to building a world-class team of innovative decision-makers, Blake focuses on scaling each of the firm’s core pillars to ensure sustained growth and a positive impact. Prior to establishing Four Stones, Blake served as Executive Director of New Restaurant Growth for Chick-fil-A, Inc., and managed Real Estate Investments for the Cathy Family. In these roles, he pioneered a data-driven platform leveraging customer insights to propel Chick-fil-A’s domestic and global expansion.

A graduate of the University of Georgia, where he earned both a BBA and JD, Blake further honed his leadership expertise through Stanford University’s Executive Program for Growing Companies. Blake resides in Georgia with his wife, Kim, and their five children.

Adam Parker

The Grounds Mixed-Use Project at Wake Forest

Carter

Adam leads Carter’s mixed-use development projects and public-private partnerships nationwide. Since joining Carter in 2016, Adam has managed all components of the development cycle including sourcing opportunities, coordinating with municipalities, fostering neighborhood relations, securing project financing, and overseeing project construction and dispositions.

Adam is currently directing The Grounds, a 100-acre mixed-use project in partnership with Wake Forest University in Winston-Salem, NC, as well as serving as the firm’s lead of the ongoing pro bono work with At Promise Youth Centers. Outside of work, Adam draws on his experience from complex, high-impact, public-private partnerships as a member of the Board of Directors of Invest Atlanta, the City of Atlanta’s official economic development authority.

Lamar Wakefield

National Mixed-use Practice Leader

NELSON Worldwide

By nurturing quality relationships with employees, clients, and contractors, Lamar’s emphasis on people permeates every aspect of the firm’s business. He channels his expertise and vast architectural implementation experience into a successfully executed project. Lamar has led several successful projects in the Atlanta metro region, including Avalon, Atlantic Station, Interlock and Halcyon. His expertise in creating vibrant mixed-use developments that trigger further growth around sports venues, such as The Battery, is unprecedented.

Nick Ruzicka

Senior Project Manager

JE Dunn Construction

Nick Ruzicka is a Senior Project Manager with JE Dunn Construction, currently overseeing the $500 million mixed-use development, The Henry at The Battery. In this role, Nick leads project operations, profitability, safety, and team performance, serving as the primary point of contact for stakeholders and ensuring project success aligns with client goals. He manages the entire project lifecycle—from planning and execution to closeout—with a focus on procurement, client satisfaction, and financial outcomes. Nick’s experience spans large-scale industrial, institutional, and commercial projects, with a specialization in multi-phased and mixed-use campuses delivered through both Design-Build and traditional Design-Bid-Build methods. Most recently, he oversaw the expansive growth of the SCAD Campus in Midtown Atlanta. Nick holds a Bachelor of Civil & Environmental Engineering from the University of Dayton and an MBA from the Scheller College of Business at Georgia Tech.

Malaika Rivers

Moderator

Pontem Resources

Malaika Rivers is the Founder & President of Pontem Resources. She helps businesses and governments work together to imagine and build great places. She works with a wide variety of changemakers — from CEOs to city mayors — to find cost-sharing strategies for pressing development needs.

With a focus on transportation, mobility, connectivity, and placemaking, Malaika’s work builds physical infrastructure as well as sustainable organizations to support it. Having worked for and with real estate developers, consulting firms, governments, and planning organizations, she crafts strategies that bring vision, process, funding, and politics together to achieve healthy ROIs.

Malaika’s work includes the billion-dollar, sports-anchored, mixed-use development models of Centennial Yards (Atlanta Hawks) and The Battery Atlanta (Atlanta Braves). She is the foremost expert on Community Improvement Districts (CIDs). Having formed and led CIDs over decades, Malaika advises on how these development tools effectively channel infrastructure funding into commercial centers.

Malaika is a 100 Influential Women to Know, a Georgia 500, and a 25 Power Women to Watch. She received her B.S. from Virginia Tech and her C.M.E. from Harvard Business School. She frequently contributes to various media outlets and publishes forward-thinking reports, including how CIDs may be positioned at the forefront of smart cities and digital transformation.

Malaika’s drive to conquer challenging terrain for her clients extends to her personal life. Whether hiking mountains or exploring deserts, Malaika is in constant pursuit of the way forward.

The Art of Placemaking

Creating energy, curating tenant mix, and activating entertainment districts beyond game day

Lauren Abernethy

Lauren Abernethy

VP

Braves Development Company

Peter Sorckoff

Peter Sorckoff

Founder

Seer World

Judy Moore

Judy Moore

SVP, Strategic Partnerships

Live! Hospitality & Entertainment

Ryan Woods

Ryan Woods

Design Director

The Beck Group, Atlanta

Michael Owens
Moderator

Michael Owens

Mayor

City of Mableton

Lauren Abernethy

VP

Braves Development Company

Lauren Abernethy is the Vice President, Marketing of Braves Development Company with the Atlanta

Braves. She is responsible for the creation and implementation of the overall strategic marketing

direction of The Battery Atlanta including development of compelling marketing and special events

programming in efforts to increase customer traffic, tenant sales, digital footprint, and create mutually

beneficial relationships with asset partners, retailers, advertisers, sponsors, grassroots organizations, and

the surrounding business community.

Lauren has over 20 years’ experience in program development, public relations, and strategic marketing

for property management across the Southeast with Simon Property Group serving in various positions

including: Regional Vice President of Marketing, The Mills; Director of Marketing & Business Development

of Lenox Square in Atlanta, GA; West Town Mall in Knoxville, TN; St.John’s Town Center in Jacksonville,

FL, Melbourne Square in Melbourne, FL; and Biltmore Square in Asheville, NC.

Originally from Jacksonville, Florida, Lauren has lived in Atlanta for 15 years. She is a graduate of Mars

Hill University in North Carolina, where she received a Bachelor of Arts degree in Communications/Public

Relations & Art with a minor in Business Management.

Peter Sorckoff

Founder

Seer World

Founded in 2018 by Peter Sorckoff, Seer World is an independent strategic consultancy

with full-service agency capabilities, based in Roswell, GA. Our mission is simple yet

powerful: to rebuild trust in an increasingly polarized society while harnessing the power

of fandom to create value beyond mere transactions. Seer World stands apart from other

firms through its integration of cutting-edge methodologies, including neuroscience,

moral foundation theory, social psychology, behavioral economics, and cultural

anthropology. This unique approach allows us to anticipate behavior, shape opinions, and

create lasting connections that strengthen communities and organizations.

By leveraging our extensive network of researchers, land-use planners, urban designers,

market analysts, and infrastructure experts, we provide a seamless, end-to-end service

that transforms vision into reality. Specifically, we evaluate the full spectrum of statutory

financing tools including revenue bonds, Tax Increment Financing, Community

Improvement Districts, and other regulatory or incentive-based structures that may be

underutilized and revenue opportunities that optimize the manifest or product-array

uniquely suited to the development. Seer’s strategies are designed to create long-term

value for clients and the communities they serve.

Seer has a proven track record of delivering exceptional results in the sports and

entertainment sector, with a focus on design-build and multi-use district developments.

Seer’s expertise is evident in its collaboration with industry leaders like the Atlanta

Braves, where Seer played a pivotal role in creating strategies to optimize fan engagement

through the built environment and in doing so maximizing the revenue potential of the

manifest and the stadium at-large. By combining cutting-edge design strategies with a

deep understanding of community needs, Seer has consistently delivered projects that

drive economic growth, enhanced the sense of community, and created vibrant spaces

that serve as hubs for diverse audiences. Our innovative approach to multi-use district

development ensures that each project not only meets the needs of today but also

positions stakeholders for long-term success.

Ryan Woods

Design Director

The Beck Group, Atlanta

Ryan Woods is the Design Director of The Beck Group’s Atlanta office, where he leads the creative vision and strategic direction of the architecture studio. With more than a decade of experience, Ryan is known for delivering award-winning, community-centered projects that balance design excellence with real-world impact—shaping Atlanta’s urban fabric and influencing the broader built environment.

Ryan’s portfolio includes some of the city’s most transformative developments, including Peachtree Center, Phipps Plaza, and Mercedes-Benz Stadium. He also led the design of The Melody, Atlanta’s first city-led rapid housing initiative—an innovative project that delivered 40 transitional housing units in under 90 days and has since become a national model for addressing homelessness through design-build delivery.

A passionate advocate for integrated design and leadership development, Ryan is widely recognized for fostering collaboration, mentoring emerging talent, and advancing equity within the industry. He currently serves on the HOPE Atlanta Young Professionals Board, is actively involved with Central Atlanta Progress, and is a graduate of LEAD Atlanta (Class of 2024)—supporting efforts focused on downtown revitalization, civic leadership, and community impact. Ryan served as Vice President of Membership and Diversity for NAIOP Georgia, where he led the organization’s first diversity-focused internship program.

Ryan’s leadership and design work have earned national and statewide recognition. In 2025, he was named one of Building Design + Construction’s 40 Under 40, a national honor recognizing the most influential young leaders in the AEC industry. He has also received NAIOP’s Developing Leader of the Year, and has been recognized by both Atlanta Business Chronicle and Georgia Trend Magazine as a 40 Under 40 honoree.

Ryan holds a Master of Architecture from Clemson University and a Bachelor of Science in Architecture from Texas Tech University. In his role at Beck, he continues to push boundaries through human-centered, mission-driven design, creating places that are not only beautiful but also purposeful, resilient, and enduring.”

Michael Owens

Moderator

City of Mableton

Mayor Michael Owens made history as the first mayor of Mableton since its incorporation. As the city’s top elected official, Mayor Owens leads with a commitment to innovation, transparency, and service to all residents.

Fireside Chat: Municipal Collaboration Driving Placemaking Initiatives

Kwanza Hall

Kwanza Hall

Chairman

Develop Fulton

Shaneel Lalani

Shaneel Lalani

CEO

Lalani Ventures

Steve Labovitz

Steve Labovitz

Partner

Dentons

Ben Blachman
Moderator

Ben Blachman

Head of Georgia

Bisnow

Kwanza Hall

Chairman

Develop Fulton

Kwanza Hall currently serves as Chairman of Develop Fulton, the Development Authority of Fulton County. In this role, Kwanza helps shape the organization's strategic direction, championing policies that drive investment, job creation, and inclusive economic development across Fulton County. Under his leadership, Develop Fulton has amplified its focus on catalytic growth sectors such as clean technology, logistics, advanced manufacturing, biomedical innovation, and fintech.

Originally appointed to the board in 2023 and elected chairman in 2024, Kwanza brings over 30 years of experience in public service, business development, and civic engagement. In 2020, he served in the U.S. House of Representatives for Georgia's 5th District, completing the late Congressman John Lewis's term. He also served on the Atlanta School Board and spent 15 years as an elected member of the Atlanta City Council. Beyond his public service, Kwanza leads a government affairs and consulting firm that connects the public and private sectors to advance community-focused economic strategies and innovation.

A native of Atlanta, Kwanza graduated from Benjamin E. Mays High School and attended the Massachusetts Institute of Technology (MIT). He is widely recognized for his commitment to equity, smart growth, and long-term community transformation.

Shaneel Lalani

CEO

Lalani Ventures

Shaneel Lalani is Chief Executive Officer at Lalani Ventures. Since he founded the company in 2012, Lalani has grown Lalani Venture’s real estate portfolio to more than two million square feet of commercial space, with a vast majority of properties located in Georgia.

Under Lalani’s leadership, Lalani Venture’s core business strategy focuses on purchasing underperforming assets and adding value through renovations and strategic leasing strategies. He has completed more than 100 real estate transactions that are valued at approximately $250 million.

In November 2020, Lalani acquired Underground Atlanta with plans to maximize the potential of the historic entertainment destination and complement the surrounding investment in Downtown Atlanta. On the heels of the Underground Atlanta acquisition, Lalani purchased 34 Peachtree, a 300,000-square-foot office building in Downtown Atlanta, with plans to revive the office tower that currently sits at 33% occupied.

Lalani and his family migrated to Atlanta 20 years ago from India, and he currently resides in Decatur with his wife and daughter.

Steve Labovitz

Partner

Dentons

Steve Labovitz focuses on government affairs at a local and state level, with an

emphasis on legislative consideration, economic development, public finance,

privatization and government efficiency. He has extensive experience in formulating

public-private partnerships for companies that have business issues with the

government sector.

In the area of economic development, Mr. Labovitz has been instrumental in working

with both governments and developers in creating tax incentives for large development

projects including establishing tax allocation districts in order to create and implement

public-private partnerships. Mr. Labovitz was counsel and architect for the tax

allocation district and the public financing utilized for the Atlantic Station project, the

largest Brownfield development project in the country.

Prior to joining Dentons, Mr. Labovitz served as Chief of Staff for the City of Atlanta

from 1994 to 1997. Generally regarded as having brought business acumen and

organization to Atlanta's City Hall, Mr. Labovitz was instrumental in the redevelopment

of the downtown business district. He is noted as the architect of the financial and

business terms leading to the US$141 million Philips Arena in downtown Atlanta,

where an additional US$72 million in public improvements were associated with the

arena. Parlaying that experience, Mr. Labovitz served as one of the principal

negotiators for the City of San Diego in its construction of a new baseball park as part

of its downtown redevelopment efforts. He has since worked on several other major

and minor league stadiums around the country, including representation of the Atlanta

Falcons in negotiations with governmental entities, including the City of Atlanta, the

State of Georgia, and other stakeholders to secure a new state-of-the-art football

stadium.

Mr. Labovitz was recently named one of Atlanta’s 500 most powerful leaders by Atlanta

Magazine and one of Georgia’s most powerful and influential lawyers by Men Looking

Ahead Magazine. He has been recognized as a “Georgia Super Lawyer” in the area of

Government Law by Atlanta Magazine and has been named to Georgia Trend’s Legal

Elite in Governmental Affairs numerous times. In 2025, Mr. Labovitz received the

Justice Robert Benham Award for his commitment to community service.

Ben Blachman

Moderator

Bisnow

Ben Blachman leads Bisnow's Atlanta and Savannah markets, connecting commercial real estate companies across Georgia with the audiences, platforms, and events that move their business forward. A Houston native now based in New York, Ben has spent four years helping CRE firms cut through the noise — pairing them with the right media, sponsorship, and event strategies to build visibility, relationships, and pipeline in competitive markets. Today, he helps shape how Atlanta's most active developers, brokers, lenders, and builders show up in the market.

Why You Should Attend This Atlanta CRE Event

Why This Matters: 

Through iconic projects such as The Battery Atlanta, with ongoing major initiatives throughout the region, Atlanta is a leading national market in experiential real estate that bring entertainment, hospitality, sports, and more together in cohesive destinations. Case studies have been written on how thoughtful design, programming, and strategic collaboration can transform entertainment facilities into community hubs, beyond strictly game day atmospheres . Given the success of the aforementioned projects, and a host of others on a national level, projects like this have transformed not just the areas in which they reside, but also how the business of sports and entertainment are conducted

These types of projects and their associated assets carry financial and operational complexities that traditional standalone assets don't typically present. They also pose a slew of challenges in fundraising, approvals, and community input. Join Bisnow, and our assembled panelists, as they outline best practices in differentiation, tenant selection, underwriting and operations while creating a sense of place in community-driven developments.

What You’ll Learn:

  • What best practices exist in cultivating an authentic sense of place that draws consumers in and keeps them returning?

  • How can property owners and managers best align design, activation, and programming to enhance vibrancy and engagement? 

  • How can entertainment districts ensure activation on non-game days, and in the offseason?

  • How can investors into projects of scale like this best source community funding and tax dollars or abatements?

  • What lessons can be applied from some of Atlanta's most iconic placemaking projects on a national scale? 

For questions regarding content, speaking and sponsorship opportunities please email our Southeast Director of Operations, Brandon Elsasser, at brandon.elsasser@bisnow.com. To request disability-related accommodations, please contact ariel.fromm@bisnow.comno later than seven business days prior to the event.

Venue

One Ballpark Center in the Battery Atlanta
2605 Circle 75 Pkwy SE
Atlanta, GA 30339

Space: 9th floor


Self-parking garage at Battery Red Deck
2565 Circle 75 Pkwy
Atlanta, GA 30339

Parking Directions

Get Directions

Agenda

Time Activity
6:00 PM
7:00 PM
Pre-Event Networking, Registration & Light Bites
7:00 PM
7:30 PM
Fireside Chat: Municipal Collaboration Driving Placemaking Initiatives
7:30 PM
8:15 PM
Best Practices in Executing Stadium District Developments

-Executing large-scale projects through public collaboration, community alignment, and financial strategy

8:15 PM
8:30 PM
Brief Networking Break
8:30 PM
9:15 PM
The Art of Placemaking

-Creating energy, curating tenant mix, and activating entertainment districts beyond game day

9:15 PM
10:00 PM
Closing Networking - Featuring with an Open Bar!

PS - Want the attendee list for free?

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