Atlanta's Urban Core Conference
Downtown Preparedness for Major Events, Keeping Midtown Competitive and Cultivating Collaboration in Atlanta's Urban Center
Event Ended On: Tuesday March 25 2025
Registration Questions?
**Please note we have pricing tiers based on ticket availability. Ticket prices will increase once we sell out of the current pricing tier. We cannot redeem a lower price once the ticket prices have been raised.
**Bisnow is a cashless, checkless operation. Please only submit payment via credit card.
Event Host
Society Atlanta
Society Atlanta is Midtown's most exciting new mixed-use apartment community. Opened in December 2024 as part of developer PMG’s national Society Living multifamily brand, Society Atlanta is ideally located and boasts an array of exceptional amenities, including a massive pool deck with grills and yoga lawn, a vast coworking hub with private conference rooms, welcoming social lounges, and a fitness complex that rivals any private gym. The social apartment community offers a wide range of unit types, from studios to 3-bed/3-bath homes, along with an innovative Rent-by-Bedroom program.
In addition to residential living, Society Atlanta features up to 86,000 square feet of prime office space and 14,500 square feet of highly visible retail spaces with unrivaled access to Atlanta’s bustling dining, retail, arts, and entertainment districts.
Speakers and Panels
Downtown's Progress - 2026 & Beyond
Current project momentum and demand drivers in Atlanta's central submarket
Maintaining Vibrancy in Midtown
How the submarket remains the hot area for real estate investment and development
Jenny Williams
Why You Should Attend This Event
Why This Matters:
Atlanta's urban center, comprising Midtown and Downtown respectively, has long been highly sought after for real estate development and investment. Midtown remains the hottest submarket for office investment and is competitive with most tenants looking at the city. Downtown has had a harder time with these groups, but is seeing a flurry of major projects that are revitalizing the fabric of the submarket. With major events on the horizon, including eight World Cup matches in a bit over a year's time, will this area be prepared as it is set to bring an anticipated $500M in economic impact from out of state visitors? With competition from West Midtown, the East Side Beltline trail and others, how is Midtown working to keep its place in the Atlanta metro hierarchy? How are these areas poised to collaborate in providing a cohesive urban center for the metro area? Our panels plan to discuss these topics, and more. Join Bisnow as we feature the most active firms, and top area projects, as we put you in a position to pursue your next deals.
What You'll Learn
- What is the latest status of major projects in Downtown Atlanta, and where will they land when the world comes to Atlanta in the summer of 2026?
- How is the development community adding hotel rooms to available stock for the surge of anticipated visitors, and how will demand be met outside of major sporting events?
- How is the "musical chairs" of shifting office tenants impacting investment and development activity in Midtown?
- What can the Midtown submarket take away from other area activity to maintain the "it factor" it has cultivated in recent years?
- How are leaders across the urban core collaborating to provide a cohesive property mix throughout the metro area's urban center?
How You'll Do More Business Attending This Event:
Enhance your business by gaining a stronger understanding of how the urban center of Atlanta is positioned as a global hub to continue attracting real estate investment and development, and what dynamics indicate continued activity from those who are leading the charge today.
Who You'll Network With:
The area's top owners, developers, investors, tenants, brokers, builders, architects, city officials and more working towards continued activity.
For questions regarding content or speaker suggestions, please email our Atlanta Director of Operations, Brandon Elsasser, at brandon.elsasser@bisnow. If you're interested in sponsoring this event, please reach out to Ben Blachman at ben.blachman@bisnow.com. Finally, to request disability-related accommodations, please contact ariel.fromm@bisnow.com no later than seven business days prior to the event.
Venue
Society Atlanta
811 Peachtree St NE
Atlanta, GA 30308
Entrance at Sixth St NE
6th Floor
Parking Information:
Garage entrance located on 6th St side
0-15 minutes - Free
1-8 hours - $4/per hour
Max daily rate 9-24 hrs - $25
Lost ticket - $25
Agenda
| Time | Activity |
|---|---|
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8:00 AM 9:15 AM |
Pre-Event Networking, Registration & Breakfast
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9:15 AM 10:00 AM |
Maintaining Vibrancy in Midtown
-How the submarket remains the hot area for real estate investment and development
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10:00 AM 10:15 AM |
Brief Networking Break
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10:15 AM 11:00 AM |
Downtown's Progress Towards 2026
-Current Project Momentum and Demand Drivers in Atlanta's Central Submarket
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11:00 AM 11:30 AM |
Closing Networking
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Sponsors
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Want to get a recap of everything covered at the event?
Purchase the post-event summary and get the highlights sent to you in a post-event summary. Purchase here.
