Atlanta Mixed-Use Summit
Wed Aug 12, 2026
Atlanta Mixed-Use Summit
Future Project Feasability, Differentiation, and Maximizing Performance For Assets with Multiple Components
$99.00
Registration Questions?
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Event Host
1200 White Street
1200 White Street, a project of partners Ackerman &Co. and Baltisse, is a new adaptive reuse development in Atlanta’s rejuvenated West End neighborhood. Providing direct access to the bustling Atlanta Westside BeltLine and positioned just three miles from Downtown Atlanta, the former warehouse facility has been reimagined as a versatile hub for retail, restaurants, creative offices, experiential concepts, high-tech production and value-add industrial users. Spanning 211,585 square feet, the building offers a rare mix of small inline small spaces and large big- box opportunities. 1200 White Street boasts impressive 22-foot clear heights, dock-high loading and ample parking – 440 spaces in total. In addition to the flexible options on the first floor, the building offers 20,000 square feet of built-out creative offices on the second floor. With 1,700 feet of frontage along the BeltLine, 1200 White Street delivers a pedestrian-friendly, live- work play setting. Conveniently accessible to visitors and commuters alike, 1200 White Street provides easy access to I-20, I-75 and I-85 and is walkable to the MARTA West End rail station. The project is gaining momentum, anchored by the 35,891-square-foot flagship Atlanta location of Dill Dinkers pickleball and a 7,952-square-foot Sola Salon Studios, as 1200 White Street emerges as a cornerstone destination along the BeltLine.
Speakers and Panels
Kimberly Goetz
Why You Should Attend the Atlanta Mixed-Used Summit
Why This Matters:
Mixed-use development has become the prevailing model for new construction across much of the market. In today’s office development pipeline, mixed-use components are now the expectation rather than the exception, with multifamily, retail, and amenity programming increasingly integrated into nearly every major project.
As a result, Atlanta, and most major Sun Belt markets, are entering a new phase where mixed-use assets are well supplied. Nearly every submarket in the metro area is pursuing its own version of a “live-work-play” environment, and placemaking has become a default planning objective rather than a highly differentiated strategy. This raises critical questions for developers and investors on how to stand out and ensure projects are differentiated.
At the same time, this proliferation introduces new risks around oversupply: not just in residential or retail components individually, but in experiential environments, absorption expectations, and between competing submarkets themselves. As each corridor and neighborhood seeks to establish its own destination-quality development, differentiation becomes more difficult and performance more dependent on execution than concept.
Against this backdrop, the capital markets environment, which carry a great deal of selectiveness across even traditional assets, are displaying caution. More conservative underwriting assumptions are forcing developers to prove not just that a project is viable, but that it can outperform a growing field of competing mixed-use developments across the region.
This event examines how developers, investors, and operators are navigating this shift—from strategy and feasibility to operations and capital deployment—and what it takes to ensure mixed-use projects remain both financeable and competitive in an increasingly saturated environment.
What You'll Learn
- Why has mixed-use become the default format for new office-led development across Atlanta and similar markets?
- Is the market approaching oversaturation in placemaking-driven submarket development strategies?
- How are developers are differentiating projects when every corridor is competing for identity and activation?
- What makes certain mixed-use projects outperform others in increasingly crowded submarkets?
- How are leasing, tenant mix, and activation strategies are evolving in response to rising supply?
- How can ancillary revenue streams and operational strategies are being used to protect returns?
- How are capital providers evaluating mixed-use projects in a more competitive and selective development landscape?
- What it takes for a mixed-use project to stand out, and get funded, in today’s cycle?
For questions regarding content, speaking and sponsorship opportunities please email our Southeast Director of Operations, Brandon Elsasser, at brandon.elsasser@bisnow.com. To request disability-related accommodations, please contact ariel.fromm@bisnow.com no later than seven business days prior to the event.
Agenda
| Time | Activity |
|---|---|
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8:00 AM 9:15 AM |
Pre-Event Networking, Registration & Breakfast
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9:15 AM 10:00 AM |
Strategic Mixed-Use Development in Today's Market
-Feasibility, phasing, entitlement realities, and aligning product with demand
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10:00 AM 10:15 AM |
Brief Networking Break
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10:15 AM 11:00 AM |
Driving Mixed-Use Performance
-Leasing strategy, crafting your tenant mix, and unlocking ancillary revenue streams
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11:00 AM 11:45 AM |
Capital Allocation in Mixed-Use Assets
-What gets funded, what doesn't, and managing investment risk
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11:45 AM 12:00 PM |
Closing Networking
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Sponsors
PS - Want the attendee list for free?
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Purchase the post-event summary and get the highlights sent to you in a post-event summary. Purchase here.
