Atlanta Mixed-Use Summit

Why You Should Attend the Atlanta Mixed-Used Summit

Why This Matters: 

Mixed-use development has become the prevailing model for new construction across much of the market. In today’s office development pipeline, mixed-use components are now the expectation rather than the exception, with multifamily, retail, and amenity programming increasingly integrated into nearly every major project.

As a result, Atlanta, and most major Sun Belt markets, are entering a new phase where mixed-use assets are well supplied. Nearly every submarket in the metro area is pursuing its own version of a “live-work-play” environment, and placemaking has become a default planning objective rather than a highly differentiated strategy. This raises  critical questions for developers and investors on how to stand out and ensure projects are differentiated.

At the same time, this proliferation introduces new risks around oversupply: not just in residential or retail components individually, but in experiential environments, absorption expectations, and between competing submarkets themselves. As each corridor and neighborhood seeks to establish its own destination-quality development, differentiation becomes more difficult and performance more dependent on execution than concept.

Against this backdrop, the capital markets environment, which carry a great deal of selectiveness across even traditional assets, are displaying caution. More conservative underwriting assumptions are forcing developers to prove not just that a project is viable, but that it can outperform a growing field of competing mixed-use developments across the region.

This event examines how developers, investors, and operators are navigating this shift—from strategy and feasibility to operations and capital deployment—and what it takes to ensure mixed-use projects remain both financeable and competitive in an increasingly saturated environment.

What You'll Learn

• Why has mixed-use become the default format for new office-led development across Atlanta and similar markets?
• Is the market approaching oversaturation in placemaking-driven submarket development strategies?
• How are developers are differentiating projects when every corridor is competing for identity and activation?
• What makes certain mixed-use projects outperform others in increasingly crowded submarkets?
• How are leasing, tenant mix, and activation strategies are evolving in response to rising supply?
• How can ancillary revenue streams and operational strategies are being used to protect returns?
• How are capital providers evaluating mixed-use projects in a more competitive and selective development landscape?
• What it takes for a mixed-use project to stand out, and get funded, in today’s cycle?

For questions regarding content, speaking and sponsorship opportunities please email our Southeast Director of Operations, Brandon Elsasser, at brandon.elsasser@bisnow.com. To request disability-related accommodations, please contact ariel.fromm@bisnow.com no later than seven business days prior to the event.

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