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The Impact of Sports and Entertainment on Commercial Real Estate

A look into the industries assets and impact on surrounding development

Lauren Abernethy

Lauren Abernethy

VP

Braves Development Company

Starr Cumming
Brokered deals within Atlantic Station with Overtime Elite, Atlanta Open, Atlanta Falcons and Atlanta United FC

Starr Cumming

Retail Director-Specialty Leasing

Hines

Jason Hughes

Jason Hughes

President, IDM and Co-Founder, IDP

Impact Development Management

Lamar Wakefield

Lamar Wakefield

National Mixed-use Practice Leader

NELSON Worldwide

Clark Seydel
Moderator

Clark Seydel

VP of Transaction Sciences

Transwestern

Lauren Abernethy

VP

Braves Development Company

Lauren Abernethy is the Vice President, Marketing of Braves Development Company with the Atlanta

Braves. She is responsible for the creation and implementation of the overall strategic marketing

direction of The Battery Atlanta including development of compelling marketing and special events

programming in efforts to increase customer traffic, tenant sales, digital footprint, and create mutually

beneficial relationships with asset partners, retailers, advertisers, sponsors, grassroots organizations, and

the surrounding business community.

Lauren has over 20 years’ experience in program development, public relations, and strategic marketing

for property management across the Southeast with Simon Property Group serving in various positions

including: Regional Vice President of Marketing, The Mills; Director of Marketing & Business Development

of Lenox Square in Atlanta, GA; West Town Mall in Knoxville, TN; St.John’s Town Center in Jacksonville,

FL, Melbourne Square in Melbourne, FL; and Biltmore Square in Asheville, NC.

Originally from Jacksonville, Florida, Lauren has lived in Atlanta for 15 years. She is a graduate of Mars

Hill University in North Carolina, where she received a Bachelor of Arts degree in Communications/Public

Relations & Art with a minor in Business Management.

Starr Cumming

Brokered deals within Atlantic Station with Overtime Elite, Atlanta Open, Atlanta Falcons and Atlanta United FC

Hines

Starr Cumming, Retail Director for Hines, is a commercial real estate executive with 26 years of comprehensive experience in the retail real estate industry in the areas of property management, development, marketing, placemaking and leasing. While working for Bayer Properties, Cousins Properties, The Rouse Company, General Growth Properties, North American Properties, and STARR Sales & Leasing LLC Starr oversaw tenant coordination, income generation, sales productivity, client relations, strategic planning, budget preparation, and property management for multiple assets throughout the U.S. For the past 20 years Starr has been primarily focused in the Specialty Leasing and Ancillary Revenue sector of the retail and mixed-use industry generating revenue for properties. Since joining Hines in 2015 Starr has grown the ancillary revenue at Atlantic Station 200%+. Starr is a 20+ year member of the ICSC and in 2021 Starr received the Connect CRE Women in Real Estate Award for Atlanta & Southeast for 2021 as well as was a nominee for the 2022 Atlanta Business Chronicle’s Best in Real Estate-Special Use award for the Overtime Elite Deal at Atlantic Station.

Lamar Wakefield

National Mixed-use Practice Leader

NELSON Worldwide

By nurturing quality relationships with employees, clients, and contractors, Lamar’s emphasis on people permeates every aspect of the firm’s business. He channels his expertise and vast architectural implementation experience into a successfully executed project. Lamar has led several successful projects in the Atlanta metro region, including Avalon, Atlantic Station, Interlock and Halcyon. His expertise in creating vibrant mixed-use developments that trigger further growth around sports venues, such as The Battery, is unprecedented.

The Future of Hotel and Hospitality

A look into the demand and investment opportunities of the market

Greg Friedman
One of Atlanta’s largest private equity firms focused mainly in hospitality

Greg Friedman

CEO & Managing Principal

Peachtree Group

Mary Beth Cutshall
Focuses on women and other minority investors gaining access to hospitality and multifamily real estate deals

Mary Beth Cutshall

Chief Growth Officer

Vision Hospitality Group

David Marvin
Active in hotel management, restaurant management and development

David Marvin

Founder & President

Legacy Ventures

Mike Murphy
Planning and Design for hospitality projects

Mike Murphy

Principal

Smallwood

Wayne Thompson

Wayne Thompson

EVP, Technology & B2B Service Delivery

Hotwire Communications

Brian Renshaw
Moderator

Brian Renshaw

Partner & Real Estate Industry Leader

Moore Colson

Greg Friedman

One of Atlanta’s largest private equity firms focused mainly in hospitality

Peachtree Group

Since co-founding Peachtree Group in 2007, Greg has successfully

overseen investments exceeding $11.0 billion in commercial real estate

and various other enterprises.

With over 25 years of experience, he brings extensive experience in credit

and equity investing, particularly in hotels and other commercial real

estate assets. Previously, Greg served as senior vice president of business

development for Specialty Finance Group, where he originated more than

$2.0 billion of credit transactions.

Before that, Greg was vice president of business development for GMAC

Commercial Mortgage Asset-Backed Lending Division. During his six-year tenure, he originated, closed

and funded more than 300 hospitality FF&E financing transactions with an aggregate capital structure

exceeding $10.0 billion.

Greg is a graduate of the University of Texas at Austin and is a board member of the American Hotel &

Lodging Association. He also serves on the real estate fund advisory board for the Texas McCombs

School of Business at the University of Texas at Austin.

Mary Beth Cutshall

Focuses on women and other minority investors gaining access to hospitality and multifamily real estate deals

Vision Hospitality Group

As Chief Growth Officer at Vision Hospitality Group, Mary Beth Cutshall leads the company’s growth and investment strategy, including acquisitions, dispositions, and strategic partnerships that enhance VHG’s market position and long-term success.

With over 30 years of experience in hospitality and real estate, she has played a key role in projects valued at more than $1.3 billion. Prior to VHG, Mary Beth was the Founder and Managing Partner of Amara Capital Group, a real estate investment and advisory firm focused on hospitality and multifamily assets in the U.S. and Europe. She also held senior leadership roles at Hospitality Ventures Management Group (HVMG), where she served as EVP and Chief Development Officer, and earlier positions with Hotel Equities, Hotel Investors Trust, and Marriott International.

Recognized as one of the "100 Most Influential People in US Hospitality & Travel" (Global Hospitality Magazine, 2024) and named to Atlanta Magazine’s “500 Most Powerful Leaders” list (2020–2025), Mary Beth is a respected leader and advocate for industry advancement. She serves on the AHLA Foundation’s ForWard Council, LIIC, and the ALIS Law Advisory Committee, among others.

Passionate about mentorship and leadership development, Mary Beth also enjoys travel, wellness, design, and spending time with family and friends.

David Marvin

Active in hotel management, restaurant management and development

Legacy Ventures

David Marvin, founder and president of Legacy Ventures®, was an early believer in downtown Atlanta’s resurgence. Since making his first investment downtown in 1994, Marvin has developed $500 million in downtown real estate. Atlanta tested Legacy, but the firm has expanded its footprint regionally. In addition to development, Legacy today has hotel and restaurant operating divisions that employ roundly 1,000 people. Legacy’s in-house financial, marketing, design and construction teams represent collaborative resources for its development, asset management, and operations initiatives.

Marvin’s professional career began as a graduate engineer on the docks of Electric Boat Naval Shipyard. Ten years into his career, Marvin transitioned from construction to real estate. He earned a Bachelor’s degree in Civil Engineering from the University of Vermont, an MBA from Rensselaer Polytechnic Institute and a Master’s of Science degree in Real Estate from Massachusetts Institute of Technology. He is a licensed Professional Engineer and is active on several civic boards, including the Atlanta Rotary Club, Central Atlanta Progress, the Atlanta Downtown Improvement District Board, Chair of ADID Interagency Law Enforcement Task Force, the Atlanta Convention and Visitors Bureau Board, the Atlanta Hospitality Alliance, the Georgia State University School of Hospitality’s Advisory Board, Partners for HOME Board and is the Founder/Chairman of the Centennial Park District®.

Mike Murphy

Planning and Design for hospitality projects

Smallwood

Mike has extensive experience in managing and designing hospitality and conference center projects.

His approach embodies a commitment to communication, teamwork, and professionalism in putting

forth sustainable and creative solutions for his projects. This is done in a manner where the Client is an

integral part of the process and the overall team is challenged to produce exciting, quality architecture.

Mike provides the leadership and promotes an atmosphere of encouragement and respect for all parties

to make projects successful.

He has completed 32 Hospitality Projects totaling 12,010-Keys and 9,703,189 SF.

Relevant Experience

Full-Service Hotels

Conference and Convention Properties

Limited-Service Hotels

Extended Stay Hotels

Spa Resorts and Clubs

Destination Resorts

Hotel Residences

Wayne Thompson

EVP, Technology & B2B Service Delivery

Hotwire Communications

Wayne brings more than 25 years of extensive industry knowledge and expertise to his role as

Hotwire Communication’s Executive Vice President of Technology and B2B Service Delivery.

Wayne is responsible for growing the innovative technology company’s footprint in core market

areas by building a robust, reliable and secure network, establishing and building relationships

with key partners, developing and implementing new technologies, and delivering products and

services while enhancing the overall customer experience.

Brian Renshaw

Moderator

Moore Colson

Brian D. Renshaw, CPA, is a Partner at Moore Colson in the firm’s Real Estate Practice. Brian has significant

experience in the real estate and hospitality industries. In the Real Estate Practice, Brian works with registered

investment advisors who construct, develop, own, lease, syndicate, advise and manage all classes of real estate

assets. As part of the Real Estate Practice, Brian leads the firm’s hospitality group which focuses on hotels, resorts

and restaurants.

Brian is also a practice area leader in Moore Colson’s Employee Benefit Plan Practice. Brian works with a variety

of employee benefit plans as well as plans required to be filed with the Securities and Exchange Commission (SEC).

During his 25 years of experience, Brian has been involved in many complex structures and transactions. Brian has

significant experience in financial reporting matters and provides consulting services to both public and private

companies.

Prior to joining Moore Colson in 2007, Brian was a Senior Manager with KPMG, LLP. Brian started his career with

KPMG in their New Orleans office. Brian transferred to KPMG’s Atlanta office to further develop his expertise in real

estate and SEC reporting.

Education

Louisiana State University — Master of Business Administration

Centenary College — Bachelor of Science, both Accounting and Business

Professional Affiliations

American Institute of Certified Public Accountants (AICPA)

Georgia Society of Certified Public Accountants (GSCPA)

Louisiana Society of Certified Public Accountants (LSCPA)

Georgia Restaurant Association (GRA)

Community Involvement

Georgia Restaurant Association — Board Member, Finance Committee Member

LSU Atlanta — Board Member, Treasurer

Trinity Community Ministries — Former Board Member

Keynote

Mit Shah
Keynote

Mit Shah

CEO

Noble Investment Group, and Part-owner of Atlanta Hawks

Andrew Saltzman
Keynote

Andrew Saltzman

EVP and CRO

Atlanta Hawks and State Farm Arena

Mit Shah

CEO

Noble Investment Group, and Part-owner of Atlanta Hawks

Since 1993, Noble has specialized in making income and value-add investments in upscale hotels

throughout the United States. Through its private equity real estate funds, Noble has invested nearly $4

billion in communities throughout the country, creating thousands of jobs. As a fiduciary to state

pensions, university endowments, and foundations, Noble’s endeavors help to preserve and grow our

limited partners’ capital, which provides retirement benefits for our country’s teachers, policemen, and

firefighters as well as financial resources for students to attend college.

As founder and chief executive officer, Mr. Shah provides overall strategic guidance for the Noble

organization and heads its investment committee. He has been profiled in Newsweek magazine as one

of the most influential South Asians in the United States, named as one of Atlanta's most prominent

leaders by Atlanta Magazine and the Atlanta Business Chronicle, and as one of the 21st century's most

influential hospitality industry leaders by both Lodging Hospitality magazine and Lodging magazine. He is

the most recent recipient of the prestigious IREFAC C. Everett Johnson Award for leadership in the

hospitality industry.

Mr. Shah presently serves as non-executive chairman of the board for CorePoint Lodging (NYSE: CPLG)

and serves on advisory boards with Marriott International and Hyatt Hotels Corporation. He is also a

member of the Industry Real Estate and Finance Advisory Council (IREFAC) of the American Hotel and

Lodging Association.

Mr. Shah is an active supporter of educational objectives and is currently serving his fourth term as a

member of the Board of Trustees for his alma mater, Wake Forest University.

Why This Matters

What You'll Learn: 

  • Hear why Atlanta is a great destination for sports, hotels, restaurants, and tourism!

  • The sports and entertainment industry not only owns commercial real estate but has major impacts on surrounding developments. What does this look like for Atlanta developments surrounding Mercedes-Benz Stadium, Truist Park, the State Farm Arena, and Atlanta Motor Speedway?

  • What mixed-use opportunities surrounding entertainment districts are available and needed?

  • How have the Atlanta hotel and restaurant industries faired with recovery? What is the outlook for demand for the next few years?

  • Leisure travel is drawing more attention in Atlanta and the draw can be seen in major projects such as the Hyatt Centric Buckhead Atlanta, Nobu Hotel Atlanta, and others. What is driving this type of travel and what amenities are visitors looking for?
     

How You'll Do More Business: Come learn how the Atlanta commercial real estate market is being transformed by the biggest draws for travel. Learn how the sports and entertainment industry impacts and contributes to surrounding developments and how the hotel industry is continuing to deliver innovative and crowd-drawing properties. 

Why You Should Attend: Network with top developers, property managers, brokers, owners, and more.

What Does Your Ticket Get You: Bisnow events bring together the biggest power players in the industry to identify opportunities, build your network and expand your business. With the largest audience of commercial real estate professionals in the world, no one knows how to help your business more than us. 

For questions, recommendations, comments, or press inquiries please email our Atlanta Event Producer, Virginia Baker, at virginia.baker@bisnow.com 

Venue

Hilton Atlanta
255 Courtland Street NE
Atlanta, GA 30303

Ballroom: Crystal Ballroom - First Floor


Parking information: Discounted self-parking $18 per day

Get Directions

Agenda

Time Activity
12:00 PM
1:00 PM
Pre-event Networking
1:00 PM
1:20 PM
Keynote with Mit Shah

Hear from Mit Shaw, CEO of Noble Investment Group and Part-owner of Atlanta Hawks as he discusses the impact and cross-over between the sports and entertainment sector and hotels and hospitality.

1:20 PM
2:05 PM
The Impact of Sports and Entertainment on Commercial Real Estate

Hear how the sports and entertainment industry impacts commercial developments surrounding Mercedes-Benz Stadium, Truist Park, the State Farm Arena, and Atlanta Motor Speedway. What mixed-use opportunities surrounding entertainment districts are available and needed?

2:05 PM
2:50 PM
The Future of Hotel and Hospitality

How has the Atlanta hotel industry faired with recovery? What is the outlook for demand for the next few years? Where are investment opportunities for future hotel and hospitality development in Atlanta?

2:50 PM
3:30 PM
Post-Event Networking

Sponsors

Our commitment to your safety

We hosted more than 72,000 attendees live, in-person around the globe in 2021. Our commitment to safety is no different in 2022. Our events follow all local Covid-19 regulations and protocols. In the interest of the safety of all our guests, we recommend taking a rapid or PCR test for proof of negative results before attending any gathering. 

We will update attendees should any regulations be updated before this event is held. We look forward to hosting you soon to do what we do best: network, connect, and engage to do more business.