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Speakers & Panels

Reuse & Redevelopment: How Atlanta's Building Stock is Being Reimagined

The financing, entitlement and execution strategies turning underused offices, warehouses and historic buildings into Atlanta's next generation of places

Hank Farmer

Hank Farmer

Managing Partner

Third & Urban

Joel Reed

Joel Reed

Southeast Market President

Gorman & Company

Ben Hautt

Ben Hautt

Managing Partner

Robles Partners

Ryan Howard

Ryan Howard

SVP, Development & Construction

CP Group

Hank Farmer

Managing Partner

Third & Urban

Hank is responsible for overall strategic direction of the firm and oversees all development initiatives. He focuses on driving design and entitlement efforts and leads construction management efforts. Additionally, he leads all concepting and pricing for potential acquisitions. He is actively involved in investor relations and asset management oversight along with debt and equity placement.

Previously, Hank worked as a Development Manager at Jamestown. Prior to Jamestown, Hank worked at both Morgan Stanley and Deloitte. Hank holds a Masters in Accountancy from the University of Georgia and is a CFA charterholder. He is the board chair of the Atlanta Chapter of Ducks Unlimited.-

Joel Reed

Southeast Market President

Gorman & Company

Joel Reed is based in Atlanta, GA and serves as Southeast Market President for Gorman & Company with a primary focus on Florida and Georgia projects. Joel has 20 years of experience in urban design, planning, and development. Joel’s experience ranges from senior affordable housing to luxury condominium buildings in Miami and the Florida Keys. He brings considerable knowledge and understanding of the development process given his history as a municipal planner, designer, development consultant, and developer in the private sector.

Joel holds a Master of Arts in Urban Planning and Policy and a Bachelor of Arts in Anthropology, both from the University of Illinois, as well as a Bachelor of Science in Environmental Science from Wheaton College. Joel is registered under the American Institute of Certified Planners.

Ryan Howard

SVP, Development & Construction

CP Group

Ryan Howard is responsible for leading CP Group’s construction capability for projects lead by the firm’s Atlanta office. Ryan and his team provide valuable insight to acquisition diligence and leading redevelopment and project execution. In his first three years with CP Group, Howard provided valuable leadership to a construction pipeline exceeding $500 million.

Prior to joining CP Group, Howard spent nearly ten years at HD Supply, Inc, Home Depot’s wholesale B2B subsidiary, where he rose to the position of Senior Director of Real Estate and Facilities, spearheading corporate real estate strategy for the Future 500 Company.

Earlier in his career, he held multiple high-level development and design roles at companies, including architectural firms and general contractors in Connecticut and Georgia.

Howard received his Bachelor of Arts in Architecture from Lehigh University and Masters in Construction Management from Georgia Institute of Technology. He is a licensed General Contactor in the State of Georgia.

Program Management Strategies for a Higher-Cost, Higher-Stakes Market

Where tariffs and a structurally tight labor market are straining projects that break ground, and how program managers are protecting cost and schedule

Ricardo De Rojas

Ricardo De Rojas

Managing Director

The Ardent Companies

Hope Kirkendall

Hope Kirkendall

EVP

Tillman Digital Cities

Ricardo De Rojas

Managing Director

The Ardent Companies

Ricardo De Rojas is a Managing Director at The Ardent Companies. Ricardo has more than 16 years of experience working for nationally and internationally recognized development and construction management firms. Prior to joining Ardent in April 2018, Ricardo was the Development Director at Regency Centers (formerly known as Equity One), where he was responsible for the development and redevelopment of over 1 million square feet of retail real estate within the portfolio. He is an active member of ICSC and an associate member at ULI. Ricardo received a Bachelor of Science in Engineering and a Master of Engineering in Structural Engineering from Massachusetts Institute of Technology. Ricardo also received a Master of Business Administration from Yale School of Management with a focus in Finance and Real Estate.

Additional Participating Speakers

Luke Waldo

Luke Waldo

Associate, Investigative Engineering

Martin/Martin

Luke Waldo

Associate, Investigative Engineering

Martin/Martin

Luke Waldo is an Associate with Martin/Martin and has 21 years of experience spanning investigative engineering, renovation design, expert witness services, and new construction. His background in both new design and existing-building investigations gives him a unique perspective on how thoughtful structural detailing, material selection, and long-term maintenance can influence the performance and lifespan of a facility.


Luke works with owners to better understand the condition of their facilities, prioritize repairs, and make informed decisions about where and when to invest capital. His investigative experience has shown him how small issues can become costly problems when maintenance is deferred, as well as how proactive assessments, targeted repairs, and thoughtful planning can extend a building’s useful life and help owners get more value from their existing assets.

Why You Should Attend Atlanta Construction, Design & Development

Why This Matters:

Across Atlanta, developers are finding value in underutilized buildings from vacant office towers, underused retail centers, aging industrial buildings, and even historic churches and department stores. More than 43 million square feet of underused Class office space alone sits in or near the kind of mixed-use districts that make reuse economically viable nationally. Across Atlanta, landmarks are being reimagined as mixed-use destinations, and historic buildings are finding new life as community and retail space.

Whatever gets built next, though, is increasingly expensive, and harder to schedule. Tariffs on steel, aluminum, and imported materials are adding cost to every project, and construction labor markets remain structurally tight even as overall starts slow. A majority of U.S. metros are now supply-constrained for skilled trades, with fewer, more selectively financed projects facing less room for a cost or schedule miss than ever.

This event will bring together area's most active developers, owners, and program managers to unpack how both stories are playing out on the ground. From what it actually takes to turn a distressed asset into a high-value project, to how teams are protecting cost and schedule in a constrained market.

What You'll Learn:

  • How are developers structuring capital stacks, navigating entitlements, and securing capital to turn underperforming office, retail, industrial, and historic assets into high-value projects?

  • What does Atlanta's Zoning 2.0 reform mean for redevelopment timelines across asset types, and where does the next wave of opportunity exist?

  • What actually separates a reuse project that gets built from one that stalls in predevelopment?

  • How are tariffs on steel, aluminum, and other key materials reshaping project budgets in 2026, and where do cost increases hitting hardest?

  • With capital tight and starts increasingly selective, which construction strategies are actually protecting cost and schedule?

  • What separates a project that stays on budget and on time from one that doesn't in today's environment?

For questions regarding content, speaking and sponsorship opportunities please email our Southeast Director of Operations, Brandon Elsasser, at brandon.elsasser@bisnow.com. To request disability-related accommodations, please contact ariel.fromm@bisnow.com no later than seven business days prior to the event.

Venue

Wyndham Buckhead
3405 Lenox Rd NE
Atlanta, GA 30326

Ballroom: Buckhead Balloom
Floor: CC

Parking Information: 
Self-Parking Garage: $25.00

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Agenda

Time Activity
8:00 AM
9:15 AM
Pre-Event Registration, Networking & Breakfast
9:15 AM
10:00 AM
Reuse & Redevelopment: How Atlanta's Building Stock is Being Reimagined

The financing, entitlement and execution strategies turning underused offices, warehouses and historic buildings into Atlanta's next generation of places

10:00 AM
10:15 AM
Brief Networking Break
10:15 AM
11:00 AM
Program Management Strategies for a Higher-Cost, Higher-Stakes Market

Where tariffs and a structurally tight labor market are straining projects that break ground, and how program managers are protecting cost and schedule

11:00 AM
11:30 AM
Closing Networking

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