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Summary

Speakers and Panels

Design & Building Considerations

Conversion viability & creating a compelling property mix

Philippe Pellerin
Summerhill Hotel - Residential Conversion Project

Philippe Pellerin

Founding Principal

Pellerin Real Estate

H. Scott Young

H. Scott Young

Managing Principal

Seryus

Ricardo De Rojas

Ricardo De Rojas

Managing Director

The Ardent Companies

Melissa Ahrendt
Switchman Hall Project in Peoplestown

Melissa Ahrendt

Executive Director of Real Estate

Stafford Properties

Amanda Wing

Amanda Wing

Principal

Smallwood

Chris Boone

Chris Boone

Vice President of Multifamily

Lessard Design

Collin Sigler
Moderator

Collin Sigler

Director

Morrison Shearer

Ricardo De Rojas

Managing Director

The Ardent Companies

Ricardo De Rojas is a Managing Director at The Ardent Companies. Ricardo has more than 16 years of experience working for nationally and internationally recognized development and construction management firms. Prior to joining Ardent in April 2018, Ricardo was the Development Director at Regency Centers (formerly known as Equity One), where he was responsible for the development and redevelopment of over 1 million square feet of retail real estate within the portfolio. He is an active member of ICSC and an associate member at ULI. Ricardo received a Bachelor of Science in Engineering and a Master of Engineering in Structural Engineering from Massachusetts Institute of Technology. Ricardo also received a Master of Business Administration from Yale School of Management with a focus in Finance and Real Estate.

Melissa Ahrendt

Switchman Hall Project in Peoplestown

Stafford Properties

Melissa Ahrendt, Stafford’s Executive Director of Real Estate, began her career in commercial real estate with Stafford in 2002. After living overseas for three years, she moved back to Atlanta, serving as Chief Operating Officer of Healey Weatherholtz Properties. Melissa returned to Stafford in 2016. Her career has spanned many facets of commercial real estate, including leasing, property management, development, and marketing.

Amanda Wing

Principal

Smallwood

Amanda has twenty years of professional experience as an Interior Designer and Project Manager for Corporate Workplace, Multifamily, and Higher Education projects. She directs team meetings, establishes and manages budgets and schedules, and oversees the quality of the design, FF&E, and production documents to meet the goals and objectives of the client.

Amanda excels in establishing and maintaining long-term relationships with clients. She believes in creating a design that meets the needs of the client, enhances their productivity, and allows the values and brand of the end user to shine through the design and aesthetic.

Chris Boone

Vice President of Multifamily

Lessard Design

As Vice President at Lessard Design, Christopher leverages over 25 years of proven leadership in architecture and construction, guiding projects through every phase of development-from visionary concepts to successful execution. His expertise spans a wide range of sectors, including commercial, mixed-use, and multi-family residential, where he has consistently delivered transformative designs that balance creativity with functionality. Renowned for his ability to meet demanding deadlines and exceed client expectations, Christopher is committed to shaping vibrant, sustainable communities through innovative solutions. On a national scale, he has played a pivotal role in managing complex, high-profile developments, with budgets reaching up to $400 million-demonstrating his strategic oversight and unwavering focus on excellence.

Investment & Location Analysis

A location, financing & rezoning analysis

Phil Mays
Campus 244 Project

Phil Mays

Principal

RocaPoint Partners

Malloy Peterson
The Works Mixed-Use Development

Malloy Peterson

SVP, Development

Selig Enterprises

Andrew Zelman
The Works Joint Venture Partner

Andrew Zelman

VP, Investments

GID

Daniel Siegel

Daniel Siegel

President and Principal

Peachtree Group

Merritt Lancaster

Merritt Lancaster

Co-Founder

Bridger Properties

Paul Mattingly
Moderator

Paul Mattingly

Partner

Seyfarth

Phil Mays

Campus 244 Project

RocaPoint Partners

Phil Mays is a principal of RocaPoint Partners. Mr. Mays has more than 20 years of experience in real estate investment, development, land use and zoning. Prior to RocaPoint, Mr. Mays was the Director and Chief Legal Officer for EverBank's commercial special servicing division. Mr. Mays formed and managed EverBank's Commercial Special Assets Department containing more than $1.3 billion in underperforming CRE-backed debt. Prior to EverBank, Mr. Mays acquired and developed real estate in Florida and metro Atlanta for more than a decade. Mr. Mays was Corporate Counsel in charge of real estate for Racetrac Petroleum from 1994-1996 and an associate at McCalla, Raymer et al in Atlanta from 1992-1994.

Mr. Mays received his undergraduate and law degrees from the University of Florida and a Leadership in Financial Organizations certification from Harvard Business School. Further, Mr. Mays served as gubernatorial appointment to the St. Johns County, Florida Board of County Commissioners from 2008-2010.

Malloy Peterson

The Works Mixed-Use Development

Selig Enterprises

Over the past two decades, Malloy has worked in a variety of capacities within the development industry, including development planning and execution, marketing and branding, leasing, and public relations.

Today, Malloy is a senior leader within Selig Development Company, a subsidiary of Selig Enterprises. Malloy is focused on the development of Selig’s mixed-use developments including: The Works at Chattahoochee, 1105 West Peachtree, City Springs, and 1200 Spring Street. In addition to her experience executing developments, Malloy possesses a strong marketing, branding, and communications skill set, which allows her to provide a unique perspective to any development.

Prior to joining Selig, Malloy spent 12 years with Carter where specialized in the development of complex, large-scale urban mixed-use projects. The majority of these projects were public-private partnerships (P3). Malloy also led Carter’s Advisory Services business unit and all of Carter’s internal and external corporate and project-level marketing and communications teams.

Prior to earning her MBA, Malloy worked at Morgan Stanley where she performed financial analysis and played a large role in client relations, providing her with a solid understanding of the investment banking and securities.

Merritt Lancaster

Co-Founder

Bridger Properties

Merritt has been active in commercial real estate for over 20 years. Following a decade as a Commercial Real Estate Lender at JP Morgan and Merrill Lynch, Merritt spent 4 years with Flournoy Development Company as its Chief Investment Officer then joined Paces Properties in 2012 and co-owned it through its success until 2018.

Following Paces, Merritt founded Confluence Real Estate which is being folded into Bridger Properties. As a Lender, Owner and Developer, Merritt has learned it takes persistence, patience, knowledge, and creativity be successful.

Merritt is responsible for over $3 billion in real estate transactions, and brings extensive knowledge of retail, office, industrial, hospitality, self-storage, multi-family and senior housing to Bridger’s platform.

Merritt lives with his three children in Inman Park and is on the board of directors of A+ Squash and Action Ministries.

Paul Mattingly

Moderator

Seyfarth

Paul is the national chair of the Real Estate department. During his tenure as chair, the Real Estate department has grown to be one of the five largest commercial real estate practices in the United States. The department regularly handles the largest and most complex real estate and real estate finance transactions.

As a practitioner, Paul leads teams that serve institutional real estate clients in transactions across the United States, including a real estate finance team that has closed loans having a value in excess of $6 billion in each of the last three years, and a leasing and development team that represents one of the world’s largest retailers on a national basis.

Paul has led the real estate department’s deployment of technology, process management, and innovative staffing models to provide exceptionally responsive service and value to our sophisticated clients. He was a long-time member of the firm's executive and compensation committees.

Why This Matters

What You'll Learn

  • Where are properties being repositioned between urban centers and suburban locations?

  • How are developers making conversion conversations easier from a zoning perspective with municipalities?

  • How do you evaluate the viability and roadblocks that exist in adapting vacant office space to residential and other uses?

  • What property mix is resonating with today's tenants and consumers?

  • How can owners navigate financing conversations when converting asset types?

How You'll Do More Business

Atlanta's most indelible projects include those that were once considered aged, low-quality, or off the beaten path. They are now symbols of their respective neighborhoods in some cases. In an environment where there is plenty of vacant space across several asset types, coupled with housing shortages in the metro area, Atlanta lags behind in residential conversions relative to its peer markets. At this event, you will gain insight into what makes a building a good candidate for repositioning. Hear about some of the most unique projects within this category that have the ability to become city-defining as these projects continue to proliferate. 

Who You'll Meet: The most active area developers, investors, lenders, contractors, design firms, and more leading Atlanta property conversions.

Projects, Activity & Event Background

RocaPoint Partners: 1 Million SF Campus 244 Project

Selig Enterprises: 80-acre development at The Works

Pellerin Real Estate: 250-unit hotel to affordable housing conversion in Summerhill

Jamestown: 500 K SF Ponce City Market Project Expansion

Atlanta Trailing Neighboring Markets in Office to Residential Conversions

Projects, Activity & Event Background

Agenda

Time Activity
12:00 PM
1:00 PM
Pre-Event Networking, Registration & Breakfast
1:00 PM
1:45 PM
Design & Building Considerations

Conversion viability & creating a compelling property mix

1:45 PM
2:30 PM
Investment & Location Analysis

A location, financing & rezoning analysis

2:30 PM
3:00 PM
Closing Networking