The Briad Group Announces Significant Financing Commitment from Peachtree Group to Expand Multi-Brand Convenience Store Developments
BISWIRE/Nov. 18, 2025 — The Briad Group (“Briad”) today announced a significant milestone in its convenience-retail growth strategy: targeting up to a $200 million commitment from Peachtree Group (“Peachtree”) to support the development and acquisition of new multi-brand convenience store and fuel retail sites across the Northeast.
The financing will enable Briad to launch two to four new locations annually over the next several years — each approximately 7,000 square feet and uniquely designed as multi-branded concepts featuring Circle K and nationally recognized quick-service restaurants such as Wendy's, Dunkin', Jimmy John's and Buffalo Wild Wings Go. These innovative developments are designed to blend fuel, convenience retail, and nationally recognized quick-service restaurants, offering travelers and local communities a modern, efficient experience.
“Our long-standing relationship with Peachtree has been built on trust and shared vision,” said Brad Honigfeld, Founder and CEO of The Briad Group. “They understand our business and growth strategy, and their ability to provide flexible capital makes them the ideal partner as we expand our footprint with Circle K, and nationally recognized quick-service concepts across New York and the Northeast.”
The financing builds upon Briad’s previously announced multi-brand (MSO) development agreement with Circle K — first reported by the National Association of Convenience Stores (NACS) on November 4, 2024 — to open 40 new franchised Circle K stores across Upstate New York, more than doubling Circle K’s current base of approximately 30 locations statewide.
(Read the 2024 announcement here.)
Peachtree and Briad’s relationship spans more than a decade. Since 1999, Peachtree has provided Briad with over $100 million in financing for hotel developments under the Marriott and Hilton family of brands establishing the foundation of trust that now supports Briad’s continued diversification into convenience and fuel retail.
About The Briad Group
Headquartered in Livingston, New Jersey, The Briad Group is one of the fastest-growing hospitality and retail developers in the U.S. The Briad Group’s entities are licensed franchisees for Wendy’s, Circle K Stores, Inc., Marriott, Hilton, and Inspire Brands — including Dunkin’ and Buffalo To Go. Over the past decade, Briad has developed, operated, and managed more than 200 restaurants and built 40 hotel properties totaling 5,000+ rooms across the tri-state area.
For more information, visit www.briad.com.
About Peachtree Group
Peachtree Group is a vertically integrated investment management firm specializing in identifying and capitalizing on opportunities in dislocated markets, anchored by commercial real estate. Today, the company manages billions in capital across acquisitions, development, and lending, augmented by services designed to protect, support, and grow its investments.
For more information, visit www.peachtreegroup.com.
About Circle K
Circle K is a global leader in convenience and fuel retail, operating in more than 30 countries and territories under the flagship banner. Founded in 1951 in El Paso, Texas, Circle K was acquired by Canadian convenience-store operator Alimentation Couche‑Tard in 2003 and, since 2015, has been positioned as the group’s primary international brand. With a network of over 14,000 stores worldwide, Circle K is dedicated to making customers’ lives a little easier every day. The company offers a wide range of products and services — from fresh food, coffee and snacks to fuel, car-wash services, fleet cards and EV-charging — all delivered with the speed and convenience today’s customers expect.
Media Contacts:
Alexandra Seward
Director of Marketing, The Briad Group
410-627-1556 | aseward@briad.com
Charles Talbert
Peachtree Group
678-823-7683 | ctalbert@peachtreegroup.com
