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The Amenity Collective Launches LIVunLtd Consulting, Appointing Three Executives to Strengthen Performance Across Fitness, Wellness, and Aquatics Environments

Article lead image for press release: The Amenity Collective Launches LIVunLtd Consulting, Appointing Three Executives to Strengthen Performance Across Fitness, Wellness, and Aquatics Environments

New consulting brand enhances early-stage strategy while connecting clients to integrated execution across North America.

BISWIRE/Jan. 13, 2026 — The Amenity Collective has announced the launch of LIVunLtd Consulting, created to support strategic early decision-making and stronger long-term performance across fitness, wellness, and aquatics projects. Operating as part of the LIVunLtd brand platform, the leading single-source provider of fitness and amenity space solutions across North America, LIVunLtd Consulting delivers consulting and development services to owners, developers, architects, and management partners within multifamily, hospitality, corporate, municipal, campus, and private club environments.

LIVunLtd Consulting engages clients at the earliest stages of planning and development, where decisions have the greatest impact on cost, delivery, and outcomes. The team will provide strategic advisory and development support that aligns vision, feasibility, and execution from the start, reducing risk, minimizing rework, and creating clarity across the project lifecycle.

To lead this effort, The Amenity Collective has appointed a senior leadership team with deep expertise across consulting, design, and development. Danny Dulkin has been appointed President, Consulting & Development, and will lead the growth of LIVunLtd Consulting across North America.

“Our goal is to build a world-class consulting business that strengthens the entire organization,” said Dulkin. “By engaging earlier and aligning strategy, planning, and execution, we will help our clients move forward with confidence while creating clearer pathways to the full capabilities of The Amenity Collective and its brands.”

Dulkin is joined by David Bernstein, appointed Vice President, Consulting & Development. David will lead consulting efforts for nonprofit and for-profit commercial facilities, supporting clients during early planning and decision-making phases. His work centers on translating needs into comprehensive, integrated facility solutions that align strategy, design, and delivery.

Chris Provost has also been appointed as Director, Design & Development and will oversee the design team and project delivery across consulting engagements. An architect with deep design and development experience, Provost brings a strong technical foundation to guide execution and coordination across project phases.

A key differentiator of LIVunLtd Consulting is its direct connection to The Amenity Collective’s portfolio of brands. Through this integrated structure, clients gain access to in-house expertise and services spanning operations, management, staffing, and construction, creating a more seamless transition from advisory and planning into execution and reducing the fragmentation common in traditional consulting models.

“Clients are looking for partners who can help them make strategic decisions early and then stand behind those decisions through delivery,” said Lisa Kendall, CEO of LIVunLtd. “LIVunLtd Consulting meets that need by combining deep consulting expertise with direct access to operational and execution capabilities that drive long-term performance. Danny and his team are exceptionally well positioned to help our clients achieve better outcomes by connecting strategy to action across North America.”

About LIVunLtd Consulting

LIVunLtd Consulting is a consulting and development services company operating across North America, supporting the planning and delivery of fitness, wellness, and aquatics spaces. Led by a team of industry leaders, the company provides analysis-driven consulting and development advisory services that align early decisions with successful delivery. Through LIVunLtd, a brand platform of The Amenity Collective, the company connects clients to integrated, in-house solutions for operations, management, staffing, and construction. Discover more at livunltd.com/consulting.

About The Amenity Collective

The Amenity Collective, a wholly owned subsidiary of FirstService Corporation (NASDAQ: FSV), is North America’s leading provider of single-source solutions across the aquatics, fitness, and recreation industries. With over 40 years of expertise and a hospitality-centric approach, the company generates $400M+ in annual revenue and operates 12 brands across the United States and Canada. Backed by a dedicated team of 1,400 full-time and 10,000+ seasonal team members, The Amenity Collective delivers customized services—staffing, construction, design, consulting, and operations—to supercharge long-term success for clients and their aquatics, fitness, and recreation spaces. Discover more at amenitycollective.com.

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