Macro Reaffirms Commitment to US Facilities Management Market with a Rebrand and Strong Platform for Growth in the Americas
BISWIRE/June 26, 2024 — Macro, the 22-year-old facilities management and workplace solutions company based in London, UK, today announced a rebrand, including a new identity, purpose statement, and values.
The rebrand arrives at a key strategic moment for the 800+-person global business: Following a management buy-out from construction services company Mace Group in late 2023, the independent FM business has set out a strong strategic commitment to affirm and build on its 15 years of presence in the Americas.
The Macro name has been held by the business since 2002, but in recent years, the company has been known as Mace Operate. Following the MBO, the business returned to the Macro name, under which it continues to deliver its distinctive FM and workplace solutions to financial services, retail, pharmaceutical, technology and manufacturing clients in 46 countries, including the United States, Canada and Mexico.
“Our agile approach to FM has never been more relevant than it is now,” said Ross Abbate, CEO of Macro. “Our rebrand reflects this strength of offering. It aims to secure our position as a leading provider of FM services worldwide, and sets out our ambition to enable, support and move with our clients as they navigate today’s changing markets, workforces and technologies.”
The new Macro brand emphasises the need for ever-smarter, more efficient, and tech-enabled FM solutions. The new logo features a wave-shaped M, which represents the unwavering client focus required to deliver such solutions “on their wavelength.”
The new purpose, summarised as “Everyday Excellence. Outstanding Experiences. Everlasting Impact,” reflects the company’s commitment to balance workplace compliance with service quality, workplace experience and long-term value to its clients, colleagues and communities.
The rebrand includes a new website, which can be found at macro-group.com. Designed to provide an intuitive and inviting experience for clients, suppliers and job-seekers alike, the website provides deeper information about Macro’s services, approach and people.
“We are confident that this rebrand will help us to better share and communicate the strength of our value proposition to our clients and partners in the US and beyond,” Abbate said. “We are eager to usher in the next chapter for Macro.”
About Macro
Macro is a privately-owned global facilities management and workplace experiences organisation. Trusted by some of the world’s most iconic brands and household names, we provide facilities management, FM consultancy and helpdesk services to clients across 46 countries. Headquartered in London, Macro has established a reputation for transforming client facilities; empowered by local knowledge, supported by global best practice, and committed to looking after the future of the planet.
Find out more at www.macro-group.com
