Lotta & Co. Boldly Bets There Are Still ‘Lotta’ Opportunities in Real Estate, Puts Them a Click Away

BISWIRE/Nov. 2, 2026 — Lotta & Co., an AI-native land use and entitlement firm based in California, today announced its rebrand from Hoadu Consulting.

“We want to help real estate owners, developers and brokers identify the best opportunities in any and all properties in California,” said Emre Turanalp, Chief Executive Officer of Lotta & Co. “Now, that takes the click of a button.”

The firm used the occasion to launch Lotta, its AI application that identifies a property’s highest and best use. It was deliberately built to analyze a property with full context on state and local laws, the site’s 3D geometry and building envelope, and the financial outcome and feasibility of every possible plan. Turanalp saw the intricacy of this work in his early days at Hoadu Consulting; analysis at this depth using AI was hardly conceivable three years ago.

“Despite the stormy economy, there are ‘lotta’ opportunities in real estate!” Turanalp is quick to add. “We’re inspired to share our domain knowledge in land use and entitlements through Lotta, so people and teams can analyze every scenario on any site, in minutes.”

Learn more at lotta.land, or request early access at app.lotta.land.