Rex Briggs is a trailblazer in artificial intelligence, data science, and marketing analytics, with over 25 years of experience transforming industries through innovation. As the first Director of Research at WIRED, Rex pioneered the application of neural networks and personalization technologies to media, laying the foundation for modern digital advertising measurement and cross-media attribution techniques. His groundbreaking work has earned him five patents and accolades such as the Market Research Council’s 2022 Change Maker award. He serves as Chief AI Officer for Claritas and oversees their retail AI initiatives to analyze trade areas and ideal customer profiles and is at the forefront of integrating AI into marketing effectiveness, helping agencies, brands, and publishers maximize ROI in today’s dynamic landscape. He is also podcast host of Decoding AI For Marketing and has trained over 6000 executives through his 5 day one hour a day hands-on AI course.
Rex’s influence extends beyond business. He is the co-author of two seminal books, What Sticks and SIRFs Up, both of which are required reading at top universities like Wharton and Harvard. His latest book, The AI Conundrum (MIT Press 2024), delves into the strengths and weaknesses of AI, offering actionable insights for leaders to harness its potential responsibly.