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Speakers and Panels

Blake Brady

Blake Brady

VP, Development

Wood Partners

Property Management, Amenitizing and Leasing Strategies to Maximize Performance

Insights on mitigating concessions, marketing and resident attraction, and trimming operational costs strategically

Jackie Ware

Jackie Ware

CEO

Pegasus Residential

Virginia Lancaster

Virginia Lancaster

Managing Director, Property Management

RangeWater

Melissa White

Melissa White

Partner

Perennial Properties

Bryan Fowler

Bryan Fowler

SVP

Lockton Companies

Alicia Huffner

Alicia Huffner

Co-Founder & CEO

Ace & Artistry

Jacob Kosior
Moderator

Jacob Kosior

VP

EliseAI

Jackie Ware

CEO

Pegasus Residential

Jackie is the Chief Executive Officer of Pegasus Residential. Jackie, who has been with Pegasus Residential for 14 years, has held multiple positions within the company, showcasing her diverse skill set and commitment to its success. She began her career as a Sales Operations Support Specialist and has since climbed the ranks to various leadership roles, including Property Manager, Regional Manager, Marketing Associate, Director of Training, Director of New Business, Vice President of Operations and most recently, Chief Strategy Officer.

In her role as Chief Strategy Officer, Jackie has demonstrated her ability to drive significant change, bringing innovative solutions to technology and operational best practices. She has also played a key role in directing the company's Operational strategies, Marketing and Learning and Development departments.

Virginia Lancaster

Managing Director, Property Management

RangeWater

Virginia Lancaster is a Managing Director of Property Management for RangeWater Real Estate. In this role, Virginia is responsible for developing and managing employee and client relationships for assets located in Georgia and Alabama. Virginia’s key responsibilities include supporting and mentoring Regional Directors and on-site Community Directors, working with investors, and building effective teams that are empowered to deliver exceptional customer service. During her career, Virginia has been responsible for both lease-ups and communities undergoing significant value add re-positioning. Much of her career in real estate has been focused on lease-up properties in the Class A urban and suburban markets.

Virginia joined RangeWater in 2019 with more than 20 years of experience in residential property management. Prior to joining the company, Virginia served as Vice President of Operations for a multi-family firm with assets located throughout the Southeast. Virginia received a Bachelor of Arts in Sociology from the University of Houston. In addition, she is a Certified Property Manager (CPM) and a Licensed Real Estate Agent in Georgia and South Carolina.

Virginia currently lives in Atlanta with her husband, Alan, and son, Jett. She enjoys gardening, science fiction, and spending time with family and friends.

Melissa White

Partner

Perennial Properties

As a dedicated Managing Director with a passion for the multi-family real estate sector, I bring over 20 years of experience in driving success and creating value for owners and the cities and neighborhoods I manage in. My proven track record includes Property Management, Operations, Financial Optimization, Pre-Development consulting, Development of high-performing teams, Marketing, Asset Acquisition and Disposition, System Implementations, Training Coordinator and Retail Management.

I thrive on the dynamic nature of the multi-family industry, and I'm committed to leveraging my expertise to spearhead innovative strategies that maximize operational efficiency, tenant satisfaction, and investment returns.

I also serve on the Executive Board for the Atlanta Apartment Association, a founding member of the DEI committee for the Atlanta Apartment Association, a member of the Georgia Apartment Association, a member of the National Apartment Association Services Board and a member of the City of Atlanta task force committee for the Mayors Office.

Bryan Fowler

SVP

Lockton Companies

Bryan Fowler is a Senior Vice President in Lockton’s Southeast Series, where he is

responsible for coordinating the delivery of all Lockton resources to clients, developing

marketplace strategies, and using analytics to help companies make informed

decisions on how best to structure their risk management programs. Given his technical

background, he enjoys challenging the status quo with his clients and colleagues in

the spirit of continuous improvement. Bryan is a charter member of Lockton’s Global

Real Estate Practice (GRE). GRE exists to provide value to our clients by leveraging our

collective expertise to deliver innovative products, creative solutions, superior market

outcomes, and best-in-class service. Bryan is a member of many real estate-specific

organizations and routinely speaks on risk and insurance matters

Alicia Huffner

Co-Founder & CEO

Ace & Artistry

Alicia Scott-Huffner, CEO of Ace & Artistry, brings over 25 years of expertise in development, design, marketing, and property management within the multifamily sector. Throughout her career, she led the Design Management platform at LMC, a Lennar Company, and directed development and renovation projects at Alliance Residential, driving innovative strategies and delivering transformative results for a cumulative $16Billion portfolio. In 2024, Alicia co-founded Ace & Artistry Design Studio with Dallas based interior designer Angie Berry, driven by a shared vision to create distinctive multifamily communities and memorable experiences across the Sunbelt region. The studio specializes in designing or redesigning spaces that reflect the ethos of our clients while celebrating the unique character of each neighborhood and community. With expertise across every phase of development—from design and construction to property management—the studio ensures seamless integration, enhancing both first impressions and daily operations. Each project is meticulously crafted with a focus on context, audience, and business objectives, delivering vibrant, enduring spaces that maximize value for our clients.

Jacob Kosior

Moderator

EliseAI

Jacob is the Vice President of Client Strategy at EliseAI, a conversational AI platform for the housing industry. He has over a decade of experience in the multifamily housing industry, spanning operations, marketing, and centralized services. Prior to joining the EliseAI team, Jacob served as the Vice President of Centralized Services at Cardinal Group Management and has previously held leadership positions with BH Management, The Dinerstein Companies, and CA Ventures. He holds a BA from Princeton University and a Master's in Urban Planning & Policy from the University of Illinois at Chicago.

Placing Strategic Investments Amid Deliveries

Finding value in the market and placing acquisitions and developments while considering new inventory

Paul Berry

Paul Berry

President & COO

Mesa Capital Partners

Matt Ferrari

Matt Ferrari

Founder / Managing Partner

PXV MULTIFAMILY

Keanan Gomez

Keanan Gomez

EVP, Multifamily

RADCO

Sean Henry

Sean Henry

SVP, Acquisitions

Portman Residential

Ryan Doyle

Ryan Doyle

Senior Director, Originations

Nuveen Green Capital

Richmond Stecker
Moderator

Richmond Stecker

CEO

USA Cost Segregation

Paul Berry

President & COO

Mesa Capital Partners

Paul Berry joined Mesa Capital Partners in October 2023 as President and COO. In this role Paul is instrumental in Mesa’s capital raising, acquisitions, development, strategic planning, operations, and reporting. Prior to joining Mesa, Paul was Vice Chairman at CBRE. During Paul’s 24 years with CBRE he co-led the firm’s Southeast Multifamily Group, a team that completed $4 – 8B in annual transactions.

Keanan Gomez

EVP, Multifamily

RADCO

Keanan Gomez has an avid interest in all facets of commercial real estate investment. He joined RADCO in 2022 and serves as Executive Vice President of Multifamily. He leads all new multifamily and industrial investment activities including acquisitions, joint venture equity placements, capital markets, and ground-up development. Before joining RADCO, he worked with Passco Companies where he played key roles in acquiring over $2.5 billion of multifamily properties across the Sunbelt Region. Keanan brings extensive institutional lending experience having spent over five years with Wells Fargo’s Commercial Real Estate Group where he focused on construction and bridge lending originations across all asset types.

Keanan holds degrees in Finance (BBA) and Economics (BBA) from The University of Georgia, and a master’s degree in Real Estate (MSRE) from Georgia State University. He is involved in the Atlanta chapter of Habitat for Humanity and is an active member of several multifamily and commercial real estate networking groups.

Richmond Stecker

Moderator

USA Cost Segregation

Richmond Stecker is the CEO of USA Cost Segregation and Sedna Data Corp., where he leads the charge in commercial real estate tax strategy and technology innovation. With a deep understanding of cost segregation, tax credits, and real estate investment, he works with developers, REITs, and high-net-worth investors to maximize tax efficiencies and financial outcomes.

Richmond’s journey in real estate began at the age of 19 while working in Shijiazhuang, China, an experience that sparked his passion for global markets and investment strategy. Shortly after, he was invited to speak at the International Scholar Laureate Conference in Beijing, on the economic ties between China and the United States, further solidifying his role as a thought leader in international business. Prior to launching his career in cost segregation in 2017, he was a mortgage broker, gaining valuable insights into real estate financing and market dynamics.

Following the launch of USA Cost Segregation, Richmond established a key alliance with The Strategic Group of Companies, led by Ricky Novak, James Freeman, and Steve Rothschild. This partnership with esteemed industry leaders has reinforced his standing as a trusted authority in commercial real estate tax strategy and innovation.

A graduate of Riverside Military Academy, Richmond has attended leadership seminars at West Point, the Naval Academy, and VMI, further honing his strategic mindset. He is a member of the Junior Society for International Business Fellows, actively engaging in discussions on global commerce and economic policy.

As one of the youngest CEOs in the industry, Richmond is recognized for his forward-thinking approach, blending financial expertise with technological innovation. Under his leadership, USA Cost Segregation has become a premier advisory firm, while Sedna Data Corp. is revolutionizing tax technology with AI-driven solutions. He continues to expand his influence in the industry through thought leadership and collaboration with key stakeholders in real estate and tax strategy.

Construction, Design and Development Trends for the Next Wave of Deliveries

Momentum of project starts in today's environment, how developers are aligning with pricing the resident pool can support, and the latest trends in design and construction

Noah Randall

Noah Randall

Managing Partner

South City Partners

Patrick Kassin

Patrick Kassin

Development Partner

Woodfield Development

Joshua Hall

Joshua Hall

SVP, Development

True North Companies

Keith Barker

Keith Barker

VP, Development & Construction

Rethink Capital Partners

Kristen Proctor

Kristen Proctor

Owner & Principal Designer

Edge and Ethos Designs

Michael Mazurk
Moderator

Michael Mazurk

Director, Multifamily

QXO

Noah Randall

Managing Partner

South City Partners

Noah Randall is a real estate executive with more than a decade of experience in multifamily development across the Southeast. He is a Managing Partner at South City Partners, where he oversees the firm’s development activities and helps lead investment strategy, capital sourcing, and the long-term strategic growth of the development platform.

Prior to joining South City Partners, Mr. Randall was a Partner at Alliance Residential, where he led the firm’s Southeast Division and oversaw all investment, development, and construction activities for the Atlanta and Nashville offices. During his tenure at Alliance, he was involved in the development of approximately 4,600 apartment units across a range of product types, including garden, mid-rise, and mixed-use communities, representing more than $1 billion in total capitalization.

Mr. Randall holds a B.B.A. in Finance with a concentration in Real Estate from the University of Alabama.

Patrick Kassin

Development Partner

Woodfield Development

Patrick is primarily focused on sourcing new development opportunities in the Georgia market. His responsibilities include: site selection, due diligence, pre-development planning, and oversight of consultants. Prior to joining Woodfield, Patrick worked in development with Gables Residential. He earned a BBA in Marketing from Valdosta State University and a Masters of Science in Real Estate from the University of Washington. Patrick is an active member of the Urban Land Institute Atlanta District Council and currently serves as Co-Chair for the Programs Committee.

Joshua Hall

SVP, Development

True North Companies

As a Senior Vice President of Development, Josh brings over twenty-two years of experience in real estate development, construction, and design to True North, providing consistent success in delivering high-quality assets at all levels of the industry. In his role, Josh’s responsibilities include leading and mentoring the development and design-build teams as well as overseeing processes, identifying and pursuing new business opportunities, ensuring high levels of client satisfaction and managing stakeholder expectations.

Keith Barker

VP, Development & Construction

Rethink Capital Partners

Keith Barker serves as Vice President of Development and Construction for Rethink Real Estate, working across the firm’s real estate strategies: Rethink Community and Rethink Healthcare. Mr. Barker joined Rethink in 2019 and is responsible for leading the Development and Investment opportunities within Rethink Community as well as Construction activities across both platforms. Over his two decades in commercial real estate, Mr. Barker has been active in several verticals including Multi Family, Medical Office, Retail, For Sale and large Horizontal Development projects.

Prior to joining Rethink, Mr. Barker led the team at Commercial Development Inc., a Baltimore based real estate development company that specializes in urban infill projects, repositioning of operating properties and land assemblage for development or resale. Preceding his time at Commercial, Mr. Barker held Business Development and Preconstruction roles at Clark Construction as well as sales and leadership roles in business verticals outside of the real estate sector.

Kristen Proctor

Owner & Principal Designer

Edge and Ethos Designs

Kristen Proctor is the Owner and Principal Designer of Edge &

Ethos Designs, a luxury interior architecture and design firm

based in Atlanta, Georgia. She holds a Bachelor of Science in

Political Science from Florida A&M University and a Master of

Arts in Interior Design, with a concentration in Interior

Architecture and Design, from George Washington University’s

Corcoran College of Art and Design.

After a successful seven-year career in politics and policy

work, Kristen transitioned to the field of interior design in 2014.

She gained experience working with industry leaders in

hospitality design, multi-family design, and luxury senior living

design, honing her ability to balance beauty and function.

In 2021, Kristen established Edge & Ethos Designs, driven by

the belief that design should be impactful, transformative,

inspiring, and healing. Her firm specializes in residential,

hospitality, multi-family, and senior living design, creating

tailored concepts that reflect their clients’ lifestyle and

aesthetics.

Under Kristen’s leadership, Edge & Ethos Designs is committed

to cultivating purpose through design, providing solutions that

marry great design with professional expertise.

Michael Mazurk

Moderator

QXO

Michael Mazurk is currently serving as The Director of Multifamily at QXO. Mr. Mazurk and his team focus on providing commercial and residential roofing, siding, windows, decking, insulation, specialty lumber, waterproofing, and air barrier systems to the North American building industry. Mr. Mazurk is responsible for the Multifamily, Senior Living and BTR segments as well as the national account relationships within. He and his team work directly with Owners, Architects, General Contractors, Installers and Manufacturers. Mr. Mazurk brings over 20 years of building material experience in sales, distribution, import and manufacturing. Mr. Mazurk and his team strive to be involved with the value chain in the full life cycle of the build to save time, manage work more efficiently, and enhance their businesses. Their goal is to ensure proper specification, installation and supply of the materials while working in partnership through the value chain to mitigate risk and drive value to all parties involved.

Why You Should Attend This Event

Why This Matters:

The multifamily sector in Atlanta has long been at the forefront, if not the front of the line, of preferred area asset types in the market favored by investors. Over the past 12-24 months, dark clouds in the forms of supply coming on market, financing and meeting loan services obligations --- issues that have impacted other asset classes notably --- have formed in spots over the sector. However, new product coming to the market seems to be slowing after a fifth consecutive quarter of declines in the number of units in the development pipeline. Additionally, metro area occupancy rose in Q2 of 2024 for the first time since 2021. Combined with the 50 basis point cut from the Federal Reserve in September, several key challenges seem to be alleviating in pressure. 

This event will discuss how to keep momentum moving forward. It will address key strategies to lease communities faster, and how to minimize the concessions being offered. Our panelists will detail investment strategy amid the amount of supply that has come to market, and finding value today. The event will further detail the momentum of construction starts, and the latest development trends for the next slate of projects coming online. 

What You'll Learn: 

  • How are property managers and owners marketing and leasing the supply that remains vacant in the market today?

  • What levers can be pulled to manage and mitigate operational costs to boost asset performance?

  • How are investors finding value in the acquisition and development landscape with supply dynamics in consideration?

  • What momentum exists in the new construction pipeline, and what sort of growth can be anticipated in 2025? 

  • What are the latest trends in design and construction to deliver successful projects with immediate leasing potential? 

For questions regarding content and speaking  opportunities please email our Atlanta Director of Operations, Brandon Elsasser, at brandon.elsasser@bisnow.com. Interested in sponsoring? Please email our market Co-Head, Ben Blachman at ben.blachman@bisnow.com. Finally, to request disability-related accommodations, please contact ariel.fromm@bisnow.com no later than seven business days prior to the event.

Venue

Courtland Grand
165 Courtland St, NE
Atlanta, GA 30349

Ballroom: Capitol Ballroom
Floor: Level 1

 

Valet parking $35.00 per car / Self-parking across the street $18.00 per day

 
Get Directions

Agenda

Time Activity
1:00 PM
2:15 PM
Pre-Event Networking, Registration & Breakfast
2:15 PM
3:00 PM
Property Management, Amenitizing and Leasing Strategies to Maximize Performance

-Insights on mitigating concessions, marketing and resident attraction, and trimming operational costs strategically.

3:00 PM
3:15 PM
Brief Networking Break
3:15 PM
4:00 AM
Construction, Design and Development Trends for the Next Wave of Deliveries

-Momentum of project starts in today's environment, how developers are aligning with pricing the resident pool can support, and the latest trends in design and construction.

4:00 PM
4:15 PM
Brief Networking Break
4:15 PM
5:00 PM
Placing Strategic Investments Amid Deliveries

-Finding value in the market and placing acquisitions and developments while considering new inventory

5:00 PM
5:30 PM
Closing Networking

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