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BisnowTV: Bill & Samantha Rudin (Part 2) Developing The Futuristic Dock 72 And Repositioning Strategy

Sitting in the model apartment at Rudin Management Co's latest condo project, The Greenwich Lane, EisnerAmper partner Kenneth Weissenberg sat down with Rudin CEO and vice chairman Bill Rudin and Bill's daughter Samantha Rudin Earls to discuss developing and design the futuristic Dock 72 at the Brooklyn Navy yard and NYC reposition strategy.

Part 1 - Workplace of the Future at Dock 72

  • Designing Dock 72 at the Brooklyn Navy Yard
  • Designing for WeWork
  • Workspace design for the dense occupancy
  • Future building management and energy technologies
  • Transportation Oriented Development: creating a Ferry drop-off point for the building, WiFi-enabled shuttles to drop off tenants by the subway, investing in the Bronx-Queens-Connector (BQX) and mass transit connectivity

Part 2 - Repositioning Strategy

  • Understanding NYC urbanism
  • Providing the right environment for tenants
  • The importance of making long-term decisions when redeveloping
  • Balancing the different tastes of Baby Boomers returning to the city and the younger generations
  • How the right restaurant can highlight a property