Members of the real estate sector are beginning to accept that, even after this crisis has truly subsided, the way Americans interact with workplaces may well be altered forever. Office properties, cities and the businesses that hum alongside them are now all bracing for changes.
At international hotel brand citizenM, there is widespread acceptance that business travel as we once knew it will be changed forever. And that acceptance has come with the confidence to push forward opening new hotels and growing its portfolio to 21, with spots in London, Glasgow, Amsterdam, Rotterdam, Paris, Copenhagen, Zurich, Geneva, New York, Boston, Seattle, Washington, D.C., Taipei and Kuala Lumpur.
The confidence comes from the belief in a new kind of business traveler, citizenM Managing Director of the Americas Ernest Lee told Bisnow. With more people making use of remote and hybrid work models, he predicts a jump in people traveling to gather at their workplace locations when, in the past, they would have lived close by. Plus, Lee is expecting self-employed digital nomads will increasingly look for places to work remotely in foreign cities.
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