Online Sales Boom On Surprisingly Successful Black Friday
Americans were shopping with gusto on Black Friday, just not in physical stores. Online spending jumped 22% on Black Friday from a year ago, hitting $9B for the day, The Wall Street Journal reports, citing Adobe Analytics data.
But Black Friday foot traffic at U.S. physical stores this year dropped by more than half (52.1%), retail specialist Sensormatic Solutions reports. That particular perk of the storied consumer holiday, known in recent years for its shopper frenzy and strongly promoted retail bargains at physical stores, proved to be another victim of the coronavirus pandemic.
Shopper traffic was also down 45.2% for the week ahead of Thanksgiving (Sunday, Nov. 22, to Friday, Nov. 27), compared with the same period last year, according to Sensormatic.That ecommerce surge put Black Friday at the second-best online shopping day ever measured by Adobe. Last year's
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