While soft goods retailers are shuttering stores in record numbers, a cultural resurgence of men's grooming, estimated to reach $26B by 2020, has barbers, brokers and landlords lining up to get their cut.
“You don't just look better — you feel better too,” said Carlos Aguilar, a 28-year-old restaurant manager in Houston. He has a standing appointment with his barber every two weeks, spending about $60 and 45 minutes each visit. “It's something special. I know when I go on a Thursday afternoon it's going to be a good weekend. You're ready.”
Aguilar is part of a trend sweeping the U.S. (and world).
“For landlords, it's a no-brainer. They want to fill these retail vacancies with new concepts,” Cushman & Wakefield Vice President of Retail Research Garrick Brown said. “One of the bright spots for retail has been health and beauty."
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