The Pandemic Has Changed Apartment Touring For The Better And For Good
Multifamily property owners and managers haven’t always been quick when it comes to adopting the latest high-tech tools. But the coronavirus pandemic has changed that, and it will leave a permanent mark on the industry.
“This has caused a lot of forced change for the positive,” Kass Management Services principal Mark Durakovic said during Bisnow’s Multifamily Annual Conference Dec. 3.
Allowing prospective tenants to take virtual tours is something that was technically possible for years, but it has only come into widespread use in the past few months, UrbanStreet Group Managing Partner Bob Burk said. That has made it far easier and more efficient to lease up properties, and Burk expects that it is just one of the new ways of doing business that will outlast the crisis.
“You’re seeing a lot less personal contact throughout the entire process,” Burk said.
Durakovic said prior to the pandemic, his firm only leased a handful of apartments sight unseen. Now it is the norm.“We have basically changed the entire way we’re doing business,” he said. That doesn’t mean the personal touch will be absent.“Renters still want to see an apartment before they fully commit,”…
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