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'Shots In The Arm And Butts In The Seats': Bill Rudin On New York City's Fight To Survive

Bisnow's podcast, Make Yourself At Home, hears from members of the commercial real estate industry about how they are managing this new reality and gaining insight into their day-to-day approaches. You can subscribe on iTunes, Spotify and Amazon Music.

Related President Bruce Beal, Rudin CEO and REBNY Chairman Bill Rudin and Tishman Construction CEO Dan Tishman at the REBNY Gala in 2019.

In this episode, we speak with Rudin Management CEO Bill Rudin, whose company owns 35 office and residential buildings in the city.

A lifelong New Yorker and the third generation to run the family property business, Rudin discusses what needs to happen in the city for it to get back on its feet, the challenged office market and lessons from his father about weathering tough times. He is convinced, he said, that a widespread work-from-home movement will be passing.

“There is a yearning — and we’ve gotten this from our employees, my children who are in their mid-30s, their friends, our tenants — it's our human nature to want to interact with each other,” he said.

Though he agreed it has been a challenging year for leasing, he said there are green shoots beginning to emerge, with tour activity beginning to pick up.

“I hope I’m right, and I think I will be proven to be correct, that people will come back to work," he said.