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Verizon Introduces Experiential Retail Concept To D.C.

The inside of Verizon's Next Generation store at 1529 14th St. NW

Verizon is the latest company to unveil its experiential retail concept in D.C. 

The telecommunications company celebrated the opening Saturday of its Next Generation store in a 1,605 SF space at 1529 14th St. NW. D.C. Chamber of Commerce CEO Vincent Orange was one of several local officials present at the ribbon-cutting. 

The Next Generation concept is "something between a convenience newsstand and a community bookstore," Verizon said, aiming to make the shopping experience more efficient. The iteration it opened on San Francisco's Market Street included virtual reality headsets. 

The store sits about two blocks from Logan Circle and the Whole Foods Market on P Street. Verizon has at least seven other D.C. stores in Downtown D.C., Penn Quarter, Union Station, Capitol Hill, Southwest D.C., Columbia Heights and Georgetown

Comcast recently opened its experiential concept, Studio Xfinity, on Seventh Street in Chinatown, across the street from where Capital One is building out its new café concept.