It’s summer, and the entertainment-loving public has few options. Stay-at-home orders have led to a myriad of closures and cancellations, and reopening phases in some states have been halted or reversed in recent days, as coronavirus cases continue to climb.
Enter the drive-in theater, an unexpected winner in the pandemic fallout. Often overlooked in the era of massive chains like AMC and Regal Cinemas, drive-in theaters are experiencing a boom in popularity as people seek safe ways to have fun outside of their own homes.
That boom hasn't gone unnoticed. Some companies are pivoting — and fast — to provide pop-up drive-in theaters, partnering with local developers and property owners to create new revenue opportunities.
The drive-in theater business was relatively small before the pandemic. There were 305 permanent locations in the U.S. as of October, according to the United Drive-In Theatres Association, which doesn’t track pop-up locations. The number of drive-in theaters has been decreasing steadily for decades. Then the pandemic happened.Events companies like Kilburn…
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