New Mixed-Use Development Hopes To Bring Out Montrose's Best
A new mixed-use/office development is coming to Montrose. Situated as a strategic entryway to Montrose from Midtown, Fairview District will be comprised of four buildings, offering boutique office, restaurant and retail space, as well as a five-story parking garage. Construction is slated to begin January 2017. The project between Taft and Genesee streets is being developed by Houston developer and restaurateur Fred Sharifi's SFT Investments. CBRE's Rima Soroka will handle leasing the office space while EDGE handles the retail space on behalf of SFT.
“Montrose has served as the cultural hub of Houston for decades,” EDGE Realty’s Lacee Jacobs (who's handling retail leasing) said. Fairview District will tap into that with a highly creative design concept from Gensler that includes industrial elements such as glass, brick and steel, as well as exposed 10-foot ceilings. It's targeting office tenants in the TAMI (technology, advertising, media and information) sector.
Involved in Houston real estate for four decades, SFT has been an early investor in the Montrose neighborhood, winning a 2012 Good Brick Award for its preservation of a historic commercial building at Fairview and Taft.