Marathon Pop-Ups Pop Up
Pop-up retail is getting more focused than ever. Local running apparel companies Tracksmith and Janji are opening near the finish line of the Boston Marathon during the months of April and May. Both stores are the latest installations in The Newbury Collection. Dubbing the project Run Boston Shop Boston, owner Jamestown aims to provide the international running community a taste of Boston-area athletic wear brands. Janji will be at 144 Newbury St, while Tracksmith will open its pop-up at 899 Boylston St.