Robin W. Hilliard is the Managing Director – Merchandising & Leasing at Asana Partners. Hilliard has 35 years of retail real estate experience in merchandising, leasing, site selection, asset management, and demographic analysis. Hilliard has worked in each of the top 75 MSAs in the United States.
Prior to Asana Partners, Hilliard was the Vice President of Real Estate for Pure Barre, an L Catterton portfolio company and one of the nation’s leading fitness brands with over 450 locations. While at Pure Barre, Hilliard directed the national roll out of more than 260 stores with overall responsibility for expansion planning, GIS analysis, site selection, and lease negotiation. Store openings were concentrated in urban locations including street retail and infill neighborhood centers. Representative urban neighborhoods targeted in the Pure Barre site selection process include Financial District (New York), Williamsburg (Brooklyn), Cathedral Heights (Washington, DC), Inman Park (Atlanta), The Gulch (Nashville), Uptown (Dallas), and Santa Monica (Los Angeles). Additional portfolio companies of L Catterton include, or have included, Restoration Hardware, Fly Wheel, Caribou Coffee, Chopt, Corepower Yoga, and Pirch.
Prior to Pure Barre, Hilliard was a Vice President and Regional Director of Leasing of Weingarten Realty, a $6.5 billion publicly traded retail REIT based in Houston, Texas, where she opened and expanded a major regional office. She oversaw a four million square foot portfolio of retail properties, with responsibilities including leasing activity, asset management, property management, development, and construction. Prior to Weingarten, Hilliard worked at Blockbuster Video where she was directly responsible for the site selection, lease negotiations, and store openings for nearly 200 stores over a six-year period.
Hilliard is a graduate of the University of North Carolina at Chapel Hill with a Bachelor of Science degree.
Managing Director – Merchandising & Leasing