Guesst co-founder and Detroit native Jay Norris is an entrepreneur with a storied career across
real-estate, retail, marketing, and entertainment.
He is known for launching Tastemakers in 1996, an influential and prominent lifestyle
publication, which became regarded as one of the most authoritative guides to coveted nightlife
and restaurants throughout major U.S. cities. Through Tastemakers, Norris forged lasting
partnerships with leading brands such as Sony, Calvin Klein, Nike, LVMH, Giorgio Armani,
Ralph Lauren, Tommy Hilfiger, and many more.
Upon earning a real estate license in 2005, Norris went to work as a broker for Warburg Realty
in New York, securing leases for major retailers like American Apparel. He went on to become
Strategic Investment Advisor for the National Hospitality Group at Marcus Millichap, and later
took a role as Director of Commercial Real Estate Solutions at Eastern Consolidated.
In 2012, Jay Norris founded Lifestyle Equities, a boutique commercial real estate brokerage firm
specializing in full-service tenant representation, brand management, and strategic
partnerships. As Lifestyle Equities’ leader, Norris implemented solutions and SMB growth
systems for both U.S. and international brands and retailers, across home furnishings, health &
wellness, food & beverage, and fashion. Lifestyle Equities has also represented and procured
retail leases for a wide array of premium brands, including Regus, Bath & Body Works, Vocedi,
Bond Collective, Voz, and Studio 189.
In 2017, Jay Norris co-founded Guesst (guesst.co), a retail-matchmaking software platform that
makes finding and sharing retail space easy. Guesst’s mission is to help retailers reduce
overhead and increase revenue, and to introduce a new wave of discovery, logistics, and
transaction infrastructure to the retail industry.
co-Founder & CEO