Name: Austin Hospitality and Tourism
Start: 2018-06-19T07:30:00-05:00
End: 2018-06-19T10:30:00-05:00
Location: Hilton Austin

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Austin Hospitality and Tourism

If We Can't Keep Austin Weird, We Might As Well Keep It Profitable!

Event Ended On: Tuesday June 19 2018

Attendee List Become A Speaker

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Events Speakers and Panels

Opening Remarks

JLL's Hotels & Hospitality Group Talks Unique Use of Spaces, Next-Gen User & Traveler, Case Studies

Geraldine Guichardo

Based in Chicago, Geraldine Guichardo is a Vice President in JLL’s Hotels & Hospitality Group. Ms. Guichardo has nearly seven years’ experience in hospitality real estate. She oversees the firm’s hotel research platform in the Americas, where she is responsible for the production of the group’s research report suite, monitoring of key industry indicators to include hotel transaction volume and developing custom analytics to inform clients’ strategies and help position the firm as a thought leader. She is also leading the digitization of key research resources leveraged by the Americas hotels and hospitality group to stay abreast of the latest lodging and transaction trends. Further, Ms. Guichardo works closely with senior executives at JLL to support and advise their client relationship management and development efforts. Prior to joining JLL, Ms. Guichardo was a consultant at EY where she prepared market and financial feasibility reports for more than $1.0 billion worth in projects. She also developed financial models driving the supply and demand analysis of hotel assets up to $35 million in value and completed real estate asset value audit reviews. A major aspect of her responsibilities included extensive primary and secondary, market and economic research from which she generated valuation recommendations and strategic asset development insights for the clients she serviced. Her experience spans hotels and other real estate asset classes located in the U.S., Latin America and the Caribbean. Ms. Guichardo’ s experience is integral in supporting and advising internal and external clients. Ms. Guichardo holds an MBA from Duke’s The Fuqua School of Business and holds a Bachelor of Science degree from Cornell University’s School of Hotel Administration. She is also a member of the Cornell Hotel Society and has presented at Cornell’s Hospitality Research Summit. Ms. Guichardo is bilingual in English and Spanish.

JLL's Hotels & Hospitality Group

Vice President

Geraldine Guichardo

Vice President, JLL's Hotels & Hospitality Group

Interactive Q&A with SXSW: I’m Not From Here But It Was Better Before

Mike Shea

Partner & Chief Logistics Officer, SXSW

Keynote Interview

Owner of 83 Hotels | 12,250 Guest rooms | 26 States Dan Hansen to Discuss Investment Outlook & Forecast!

Daniel Hansen

Chairman, President, and CEO, Summit Hotel Properties

Moderator

Michael Bellisario

Senior Research Analyst, RW Baird

If We Can't Keep Austin Weird, How Can We Keep It Profitable?

Through The Lens of the Hospitality Industry

Tom Noonan

President/CEO, Austin Convention & Visitors Bureau

Doug Manchester

President, Manchester Financial Group

Bryan Kent

Project Executive, DPR Construction

Lisa Hankamer

Director, National Hospitality Group, Marcus & Millichap

Zach Murphy

Co-Founder, Pender Capital

Moderator

H.D. Perkins

Vice President, F10 Hotels

Agenda

Time	Activity
7:30 AM 8:30 AM	Registration, Breakfast & Networking!
8:30 AM 8:40 AM	Opening Remarks JLL's Hotels & Hospitality Group Talks Unique Use of Spaces, Next-Gen User & Traveler & Case Studies
8:40 AM 9:00 AM	Interactive Q&A with Mike Shea, SXSW!
9:00 AM 9:20 AM	Keynote Interview with Dan Hansen, CEO & President, Summit Hotel Properties Interviewed by Michael Bellisario, Senior Analyst, RW Baird
9:20 AM 9:25 AM	Interactive Q&A with Dan Hansen & Michael Bellisario
9:25 AM 10:05 AM	The Debate: Austin As The Future World-Class City
10:05 AM 10:30 AM	Networking!

Venue/Parking

Hilton Austin
500 EAST 4TH STREET
AUSTIN, TEXAS, 78701

Ballroom: Salon AB - Floor 4

Parking Information:
Self-parking: $7
Valet Parking: $15

Get Directions

Event Summary

You won't want to miss this! SXSW, JLL, Summit Hotel Properties, Visit Austin, and Manchester Financial Group join us for our

hottest hospitality event of the year! Known for its diverse culture,

commitment to music and entertainment, Formula One racing, beautiful outdoors, and forward-thinking tech companies, the town of Old Waterloo has transformed into one of the largest metropolitan capitals in the United States. Some,

including Tom Noonan (Austin Convention & Visitor's Bureau), may even call it a World-Class City. If anything this is a testament to this, it is Amazon's interest in bringing its HQ2 here.

It looks like the days of keeping Austin "weird" are over. With its rapid population growth and mass tourist influx, Austin has become one of the

fastest growing cities

in the US, averaging

159 people

moving in each day. You know what they say, life gives you lemons - you make lemonade. If we can't keep Austin weird, we might as well keep it profitable. Join us to see how

YOU can capitalize on those tourists you just can't stand. Going into SXSW 2018, Austin hospitality showed little signs of slowing down as

new developments

by Marriott,

The Fairmont, and Hilton have come to market. This year, CBRE has predicted a continued

volume

increase of 7%

in 2018, despite growing wages and labor shortages. With the market red-hot, we want to find out what the driving factors are, how the Q3 & Q4 will play out, and how hotels can stay competitive in this thriving market. As always - we'll have hot coffee, hot topics, and plenty of time for networking. Questions? Reach out to our Austin

event producer, Juliette at juliette@bisnow.com.

See y'all there! ** MAKE SURE YOU BRING THOSE BUSINESS CARDS! NEW, STRUCTURED NETWORKING ACTIVITIES **

** MAKE SURE YOU BRING THOSE BUSINESS CARDS! NEW, STRUCTURED NETWORKING ACTIVITIES **

1. What are the major areas of improvement for Austin's hospitality, and how does the city stack up versus its Houston & Dallas counterparts?

2. Texas Governor Greg Abbott declares Austin would be the "ideal fit" for Amazon's HQ2. What could be the impacts of winning on Austin's hospitality industry?

3. SXSW, Austin City Limits, and Formula One are just a few of the many attractions that pull in tourism. How does Austin's hotel industry intend to stay ahead of demand and top of mind for 2018 and beyond?

4. Austin is one of the fastest growing cities in the US. Does it have the potential of becoming the future World-Class City?

5. Music, culture, and tech are huge components of Austin's identity - how are hotels capitalizing on these traits and integrate them into live-work-play spaces?

6. What are REIT's identifying as the major areas of investment in Austin today?

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Austin Hospitality and Tourism

If We Can't Keep Austin Weird, We Might As Well Keep It Profitable!