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It's Official: Frisco Station Names Hotel Flags

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NewcrestImage is launching an ambitious and innovative 4-brand, 600-room “lifestyle hotel campus” at Frisco Station, a 242-acre, mixed-use development located in the northwest quadrant of the Dallas North Tollway and Warren Parkway in Frisco

NewcrestImage has officially inked a deal with the four hotel flags that'll set up shop in The Hub at Frisco Station.

NewcrestImage will develop an AC Hotel, Residence Inn and Canopy by Hilton that will break ground next quarter, and a Hyatt Place that will break ground later in 2017.

The Frisco Station Partnership (Rudman Partnership, Hillwood Properties and VanTrust Real Estateannounced its plans for the hotels in June, but Dowdle Real Estate president Lynn Dowdle tells us she has formally closed a deal with four hotels on behalf of NewcrestImage.

With plenty of offices at Frisco Station (including the mid-rise that broke ground last month) and attractions at The Star, the hotels will draw on business and recreational customers.

Hotels travel in pods now, Lynn tells us. You don't need to be freestanding to succeed, and the amenities, entertainment and office at Frisco Station will be a draw for many types of people, she says.

The AC Hotel and Residence Inn will have 300 rooms each and the Canopy and Hyatt Place will have 150 rooms each.