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Women Bisnow
August 27, 2008



By Karin Tanabe for Bisnow on Business

Born in Japan and raised in Brazil, Portugal, South Africa, Mozambique and Swaziland, Kristina Bouweiri, CEO of Reston Limousine, began her career on the kind of path she had been reared for:  working between Washington and Somalia for an overseas education fund.  But after three years, the always itinerant Bouweiri began to crave roots. Changing career paths to the advertising world and choosing to stay in Washington led her to find not only love, but another booming career


Easy to be popular with wheels like this. Bouweiri in front of a Hummer limo--enough room for your whole entourage.  With drive cams in every car and bus—think the vehicle’s version of a plane’s black box—if a car is in an accident, a view of the driver and what the driver sees is recorded.

It was through selling advertising that Bouweiri met her husband, who owned the fleet of five cars that was Reston limo at the time. The husband and wife team began working together doing everything for the first five years including answering the phones 24/7. “We worked like crazy, dispatching drivers in the middle of the night and then going back to sleep. The company was our first child. For the first five years we were married we didn’t have kids, then I became pregnant with twins and had to hire people. Before I became a mom, I micromanaged everything. The year I gave up control we doubled in size.”

Bouweiri and her husband worked side by side for 10 years. When they bought land to build their dream home in Leesburg, her husband decided to spend time on the house and after a few months Bouweiri said ‘Don’t come back.’ That was eight years ago. With one decision maker at the helm, the company has tripled in size and is now the largest limousine/shuttle service in DC and the 27th largest in the nation.


The Reston Limousine team. “When 9/11 happened, we were faced with a million dollars in cancellations. We’re in a diverse market. We have government contractors, embassy work, wine tours, nights on the town. When 9/11 hit, it hit all those markets. For six months our fleet did nothing, and I started networking like crazy.” Bouweiri attributes the company’s growth to her fervent networking and community outreach.

With another office in Maryland and a national reach, Reston Limousine seems to have outgrown its name. Rebranding, Bouweiri tells us, is on the horizon. The new name? Bouweiri remains tightlipped but it will surely be branded across DC area soon.

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