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March 14, 2008


Big welcome to our new sponsor The Kane Company. Office Movers, Office Shredding, Office Archives.you name it, Kane's got a great company that does it!  Welcome aboard!


Now that Waterview is done and delivered, JBG isn't wasting any time on its next big Rosslyn endeavor. "Central Place" will be its contribution to continuing the Rosslyn Renaissance: an entire city block of mixed-use trophy space including a 520k SF, 31-story office tower. Demolition is slated to start shortly on Sarris' Orleans House where the future GOLD LEED structure will stand at 1201 Wilson Boulevard.


We met the Central Place commanders at JBG's Chevy Chase HQ the other day. JBG's Brian Fitzgerald and Kathleen Webb sit at the front of the bus with Matt Blocher, Holly Hartman, Patrick Standiford, Jill Goubeaux, Beyer Blinder Belle Architects' Hany Hassan, and JBG's Andy VanHorn standing behind. Phase I of the 1M SF project will cover the office portion, including public plaza, public observation deck, and 12k SF of retail (eg, hip restaurants similar to the happy hour spot they're used to in their own building, Lia's, by Chef Geoff).  Phase II will include 350 luxury condos and 35k more feet of retail.


Though all office floors will have a view of the Lincoln Memorial, the project development team shows us some of the other scenes visible from the future 387-foot tower. Hany told us that when BBB was designing the 30-foot high observation deck (which they hope will get 500k attendees a year) they specifically created two separate lobbies, so tenants won't have to compete for elevators. Kathleen says Central Place follows JBG's theme of trophy-quality, mixed-use, near Metro stations. They specifically picked Hany and his bunch because they wanted an internationally known architect to bring a different flavor to the Rosslyn skyline.


The marketing folks gather with a rendering of the observation deck and the ubiquitous JBG lion that sits in their office. Site construction will officially start late summer with the first phase delivering 4Q 2010. They tell us they expect Central Place rents in the upper 60s to low 70s, which they see as a bargain compared to trophies downtown.


The two phases of Central Place, shown above from the Lynn and Wilson intersection, will be JBG's fifth and sixth large scale Rosslyn projects following the completion of International Place, 1801 N. Lynn, and the two Waterview towers.  They're already busy planning numbers seven, eight, and nine too. The developer owns Rosslyn Gateway North and South and tells us something comparable is in the works post-Central Place delivery.

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