To ensure delivery, please add to your address book
Sign Up for Free! | Forward to a Friend
Story Ideas  •  Events  
If you don't see images, click here to view
Real Estate Bisnow
Legal BisnowWomen BisnowTech BisnowAssociation BisnowNYC Real Estate
December 6, 2007

$100 SF

Big shoutout to CBRE’s Bruce Pascal, the broker for the building described here, who’s celebrating Hannukah by spending the next five days distributing medicines in Cuba with the B’nai B’rith.  Even doctors there, he told us en route last night in Miami, earn $35 a month.  If you’re trying to reach him, he’s happy to tell you that Blackberries don’t work in Cuba.

Some are saying that 801 17th St. could be as iconic a building for DC as the Time Warner Center on Columbus Circle is in New York:  splashy, luxurious, and about as prominent as you can get.  And expensive.  Louis Dreyfus, which plans to deliver the 240k SF in early ‘09, hopes gross rents for the upper floors will break the $100 barrier, highest ever in DC.  Why?  Clear views catty-corner across Lafayette Park to the White House, 9’3” ceilings, triple pane glass (the building will be LEED Gold), 11 foot high windows with no metal, columns set 15 feet back, and a rooftop deck to rival the Hay Adams.   

This is Louis Dreyfus’ main man here, Bob Braunohler, in his 9th floor office yesterday at 1101 New York Avenue—the new Ernst & Young building we think of as so high-end.  But Bob says 801 17th (a/k/a “Lafayette Tower,” of which he holds an artist’s rendering) will take it up a notch, Architectural Digest sort of stuff.  Louis Dreyfus used 85 year-old legend Kevin Roche as the architect (as well as for 1101 New York and Station Place).  It had been a '70s building that housed the IDB and then the FDIC.  With investment partners Berkley Group (insurance) and the Fisher Brothers of New York, ground was broken 15 months ago.  We assumed law firms would be all over it, but Bob says it’s so expensive it will more likely be in the sights of government affairs offices of Fortune 100 or top financial firms; the marketing center opens in January.       


Bob sits in front of a painting from William Louis Dreyfus’ private collection.  Bob’s from Northern Jersey (Mt. Lakes to be exact), went to Princeton and Harvard B-School, and took a job with a REIT called Capital Mortgage Investments in DC in ’73.  He was hired by Louis Dreyfus when they partnered with JBG to do the Four Seasons in ’76. After the hotel delivered, Bob stayed with JBG until 2001 when he came full circle.  Bob’s a self-professed “summer sailor.”  He sails in a fleet of 15 Internationals in Nantucket and since the 33’ boats were designed in the 30s, he says they prefer to keep it classy – it’s gentlemen’s racing. We’re picturing smoking jackets over life vests.

When it’s cold, Bob likes to throw snowballs (see above) or ski.  He’s heading out West to Deer Valley after the Near Year. (Next time, we’ll try to get the throwing arm in the picture.)  Last point about 801 17th:  Why can’t they get it renamed 801 Connecticut Avenue?  If you’ve ever been over to 1101 New York Avenue, you know it’s really 1101 Eye Street.

Venable LLP
Banner Associates
Advertise with Bisnow
CONTACT EDITORIAL                             CONTACT ADVERTISING                              CONTACT GENERAL INFO

This newsletter is a journalistic news source which accepts no payment for featured interviews. It is supported by conventional advertisers clearly identified in the right hand column. You have been selected to receive it either through prior contact or professional association. If you have received it in error, please accept our apologies and unsubscribe at bottom of the newsletter. © 2007, Bisnow on Business, Inc., 2300 N Street, NW Washington, DC 20037. All rights reserved.

 | Subscribe
 |  Forward to a Friend