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October 7, 2008
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Lucid Media;

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Yesterday we got a peak at T3, a new immersive HD video conferencing system from TANDBERG, world leader in video VoIP conferencing with 40 percent market share. At his Reston office, we met Rick Snyder, president of the $630 million company’s North American operations. We could tell you about the system, but like TANDBERG, we’d rather show you.


Here’s Rick in front of the James Bond setup with employees from Reston and Oslo HQ. The T3, released last week, is a large meeting room with HD screens and cameras (in 1080p no less). TANDBERG sells two-thirds of all conferencing systems used by the federal government and supplies telepresence, HD, and mobile video conferencing systems to one-third of Fortune 100 companies. “Our product lets people talk face-to-face in real time from across the globe without spending hours and days traveling.” That’s good for green-thinkers, but how will we get air miles?


Rick doing his best cable news impression. He joined TANDBERG over three years ago after serving as CEO of ReView video, a TANDBERG competitor. Originally from Baltimore, he spent most of his life in Chicago before returning for his current job. He tells us the 1,400 person public company expects to grow 35 percent this year. “With fuel prices where they are, companies, especially small and mid-size companies, want to save money; so they come to us.” A father of four, Rick spends his downtime chauffeuring his kids and watching the Redskins.

Engine in Spanish

LucidMedia made waves a few weeks ago by joining forces with Yahoo‘s Right Media, and now they are launching their online contextual advertising engine in Spanish. We recently sat down with CEO Ajay Sravanapudi, and he tells us the Reston-based company works with agencies, advertisers, advertising networks, exchanges and publishers to provide page-level contextual advertising. “Instead of putting ads on the home page of a men’s magazine, an advertiser could specify what content categories they want their ad to appear on to better target their audience.”


Ajay founded the company as Webversa in ’99, originally focusing on CRM and telecom, before transforming in ‘04 with the launch of its ClickSense advertising platform. Ajay grew up in India where he attended IIT Madras and briefly worked at OMC Computers in Mumbai. He came to the US to study at Penn State before working at American Management Systems and Versatility (which was acquired by Oracle) and then starting his own company. He’s an avid basketball fan but is currently on the sideline after tearing his ACL.

Mobile Man

When the iPhone 3G dropped this summer, we sat down with Mobients COO John Schmidt but sadly had to keep our conversation under wraps until his Atlanta-based (with employees in at least five states, we use the term “based” pretty loosely) privately-funded start-up officially launched. John tells us Mobients consults companies on developing mobile-ready web sites, along with targeting the people who use their mobile devices for the web. “Five years ago mobile was a dead space, but now it’s where everyone wants to be.” He’s still not able to directly talk about his customers, but as for his number one fan: he likes taking his daughter on trips wherever she wants to go.

David Stegon is teeing it up at the Women in Technology fundraiser today, but he expects lots of friend requests when he gets home. You can still reach out to him via email:

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