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September 11, 2008


Party of the Season! Our Fall Happy Hour co-hosted by Capitol Riverfront BID and JPI. Come see the views of the Capitol and the ballpark, have a drink, and network on the rooftop of the just-opened Jefferson at Capitol Yards luxury apartments. Tues., Sept 16, 6-8pm. One-block from the Navy Yard metro (Half St & I St SE). Free-of-charge and free parking! Sign up now!


Facebook is great for keeping up with college friends, but apparently it can help develop a business. We ran out to Johns Hopkins Montgomery County campus yesterday to join 110 others at the Tech Council of Maryland's "Growing Your Business Through Social Media" conference where we learned the bosses' rules about no social media at work are old and outdated.


Here's one the Grimm brothers never thought of: Two dashing princes (in this case online marketing whiz Jeremy Epstein and Garson Claxton's I.J. Hudson) each with a glass slipper about to fight for their one true love. Actually, we just thought Thales Communications Sheila Gindes had cool shoes and she was nice enough to go barefoot for our pic. Jeremy, a former marketing VP at Microsoft, just picked up his former employer as a client to join Johnson & Johnson and best-selling author Daniel Pink. He also launched a new tech marketing site "Igniting the Revolution."


Vocus product manager Jiyan Wei tells the crowd that more than 80 percent of Americans get some sort of news online, not to mention the roughly 27 million who read blogs on a daily basis. "People still go to traditional sources like the Washington Post, but they are losing their market share to sites like Drudge Report and the Daily Kos that have far more loyal readers," Jiyan says. And, to Bisnow, hello?


That's our friend Web 2.Oh...Really? blog author Craig Stoltz with Strategic Communications CEO Marc Hausman and Agency of Record President Louis Geiger. Marc told the crowd that companies no longer need traditional press releases to get their name in the news. "With so many new media companies, a company needs a different type of press release, including videos, pictures and data that can hopefully become viral," Marc says. Funny enough, Mark and Louis worked together 15 years ago and saw each other for the first time in 10 years yesterday.


We recently met with Justin Brindger, founder of Fanzak.com, a social network for sports fans that lets them connect with other fans, along with sharing content (like pics, news, rants, blog posts) and opinions. Justin founded the site two years ago, but relaunched in August and is getting 2,000 hits a day. The site organizes media and blog coverage of users' favorite teams and allows for hosting of intramural sports. "Sports coverage is so spread out, I figured why not give real fans a place to come get everything they need," says Justin, a Pittsburgh native, who roots for all of the Steel City's teams, although his patience is growing thin with the Pirates.


It only makes sense the Department of Energy would put solar panels on the rooftop of its Forrestal Building, so it called in our friends at Gaithersburg-based Standard Solar for the job. The project includes the installation of 891 solar panels that cover 14,000 SF. The panels can collect 230 watts of energy at peak sunlight that over the 30-year life span of the panels is like planting 180 acres of trees, and offsets 270 tons of carbon dioxide.  And no leaves to rake!

David Stegon forgot his year and a half anniversary of dating his girlfriend yesterday. Send him ideas to get him out of the dog house along with story ideas to David@Bisnow.com.

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