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March 17, 2008
 
 
 

DIGITAL GUY
STRIKES GOLD


Meet the D.C. United players and staff at the 6th Annual Kick-Off Luncheon: Mar 25th, Capital Hilton. The event benefits a great cause: United for D.C., the team’s charitable arm that helps disadvantaged youth. See you there! 

 

Maybe it’s no coincidence Giesea rhymes with easy. Jeff Giesea’s only 32 but just sold his DC-based digital B2B media company, FierceMarkets, to Questex Media for some undisclosed millions after only a few years’ work. Of course, he works quick, building it up to a crew of 40 and $5M in revenue. He’ll stay there another year helping the transition—and deciding on his next adventure.

 
 

We visited him last week at his offices on 13th and F, where he showed us a poster of the statesman whose words inspired the FierceMarkets name. The “fierce,” he tells us, means covering competitive markets and delivering “to the point” info to half a million subscribers. When he founded his company he says he thought, “Man, this trade publishing stuff is really boring. I want to make waste management new sexy.” (Kinda our philosophy.) His e-letters focus on industries like biotech, wireless phones and health care, among others. He also puts on Webinars and events that cater to industry insiders, and counts IBM, Sony and Intel among clients.   

 

 

Giesea uses novel incentives to motivate his employees—like Grover Cleveland, who’s on the $1,000 bill, and P. Diddy, who's going by Sean John this week.  Each year Giesea gives a one grand bonus if certain goals are met. Last year’s award theme incorporated P. Diddy “because the whole theme was growth,” he tells us. “We were thinking it’s all about the G, which someone said sounds like something P. Diddy would say.” 

 

 

Now that he’s sold his business, Giesea is thinking about taking more outdoorsy trips or starting a new company down the road. The ’97 Stanford grad recently rafted 200 miles through the Grand Canyon, and also finished American Sphinx, Joseph Ellis’s book on Thomas Jefferson. “One of my goals is to read more this year because I love watching TV.”   

 

 

 
 
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