That’s what it appears NVTC prez Bobbie Kilberg was trying to start at this morning’s Titan’s Breakfast at the McLean Hilton for Discovery Communications CEO David Zaslav, second from left. It was a perfect metaphor: David said the future of media boils down to figuring out behavior and driving adoption, not just pushing out new technology for its own sake. Here Bobbie demonstrates what happens if one is just pushing and others don’t adopt.
Also too corporate to join in line dancing before 8 AM are RedShift Ventures’ Mark Frantz and NVTC chairman John Lee. But David’s loosening up; he came to Discovery in January from NBC Universal, and we notice he’s already lost the tie.
David said he’s trying to learn a recent lesson from MTV. A brand associated with “what’s cool” for 20 years, he said, MTV has lost much of that status to MySpace and Facebook. The lesson? Being a cable company isn’t enough. David wants Discovery to be a Web content company, too, and has put his money where his mouth is by acquiring www.howthingswork.com on Monday for $250M to go along with recent acquisition of www.treehugger.com. David sees the data extracted from the sites’ search functions providing a wealth of information on audience behavior.
Also up early were George Mason School of Management Dean Rich Klimoski, Inscite’s David Giebink, and CGI Federal’s Paul Craig. Rich told us about his school’s new real estate finance program, and David filled us in on Inscite, a global network of innovators and investors interested in overseas markets.
Do people just carry around coffee cups for decoration with no apparent coffee in them? But it does make them look distinguished: Virginia Commerce Bank CEO Peter Converse, Strelmark’s Hilary Fordwich and Smith Pachter McWhorter’s Mark Hanson.
On another front, when we say we went to the “Red Ball” Friday night, please do not report us to J. Edgar Hoover. Rather, it was the theme of the Northern Virginia Community Foundation fundraiser at the Hyatt Regency in Reston, honoring Cardinal Bank president Kevin Reynolds with the 2007 Community Leadership Award. Kevin has raise $1.3M for the Inova Kellar Center. Above, Cardinal CEO Bernard Clineburg is flanked by bank directors Hamilton Lambert and Alan Merten (a/k/a George Mason prez.)
Are all the good citizens of the community folks from banks? A couple days before, BB&T’s Rick Knopp, center, walked away with the 11th “Good Scout Award” at the Tysons Sheraton Premiere. Over 300 joined the Boy Scouts’ National Capital Area Council in raising money for over 85,000 participants in the Washington region. With him, New Atlantic Ventures’ Thanasis Delistathis and lunch host Mike Daniels of SAIC.
Rep. (and former “Good Scout” award winner) Tom Davis and wife (and of course Virginia General Assembly’s) Jeannemarie Devolites-Davis. Jeannemarie said being a mother of four girls and a Girl Scout leader for 14 years prepared her for pretty much any situation, even politics.