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The Scene Bisnow
September 23, 2008



Quietly tucked away on 31st St, steps from the congestion and predictability of the M St chain stores, resides Lost Boys. Catering to DC’s fashion fast-forward, this boutique tells us it offers men rare brands and a unique personal touch not available up the road in Georgetown. We went to inspect.


Owner Kelly Muccio cooked up Lost Boys from scratch. A habitual self-starter, the DC-area native got on a New York-bound bus with two duffle bags and an economics degree. After going door-to-door (or designer-to-designer) in the Big Apple, she earned the #2 spot for Tommy Hilfiger’s menswear department. The eager, always-smiling clothier has since returned to her home to impart some much needed style.


Go all out,” says Kelly, “I’m a commitment girl when it comes to fashion.” Nothing riles her up like a wimpy attempt at style. That’s why she says Lost Boys offers only hand-selected brands. It took her a while to convince names like Band of Outsiders and Relwen to believe in her upstart, but Lost Boys is now stocked with some near impossible-to-find labels.


You don’t just come into Lost Boys and pick a shirt off the rack. Think of Kelly as a high-style caddy. Got a hot date? She’ll spend as much time as needed to help pick out the perfect look. Need a new wardrobe? Lost Boys does complete closet consulting. They’ll even messenger the clothes to your office.  Kelly laughs, “Some guys always look good and no one knows how they find the time to shop for such amazing things.” Like all good businessmen, they delegate responsibility.


Lost Boys prides itself on not being a static store, but an experience. The walls are covered in photos of local guys looking relaxed in the clothes Kelly has plucked off the shelves just for them. “It’s a guy’s guy store,” she adds, and upcoming Scotch tastings attest to that. Although it’s also possible they come to see Kelly.

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