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How to Build Multifamily People Want
October 29, 2013

How to Build
Multifamily People Want

With so much multifamily product in the pipeline, you'll want to join us for Bisnow's SF Multifamily Summit on Oct. 31 to hear the latest on how to differentiate your project from the guy next door. (Putting a bow on the building doesn't quite do it.)

Yesterday, we got a preview from HKS Architects' Brendan Dunnigan, who will speak about dog- and people-friendly amenities in this town, like a enclosed dog run area at HKS' Arc Light property in South Beach. (Perfect for busy startup employees who want it all, including a pooch.)

Getting creative with retail spaces early on is also key. A daycare center at HKS' Potrero Launch Apartments helped meet city planning requirements and offset fees (and gave moms more shut eye). Those 196 units got leased up in record time—three months, Brendan says. HKS has a luxurious lineup of local hotels in its portfolio: the Ritz Half Moon Bay and the Four Seasons in Palo Alto (a visiting VC's hotel of choice). In LA, its W Hollywood project included penthouse condos, which helped offset the cost of the hotel construction.

One of HKS' large residential projects in SF is 45 Lansing on Rincon Hill, a Crescent Heights-owned, 320-unit tower that broke ground a few months back. Despite high demand, housing challenges exist. The city's strict rule that requires two-bedroom units comprise 40% of each residential project gets in the way as more singles over couples want units in the city. As a result, HKS is configuring some two-bedroom units for roommate situations, inserting living room or kitchen spaces between bedrooms instead of sharing a wall.

Big Bash on the Bay

Last week, we joined 400 industry folks at Langan and Treadwell & Rollo's big bash for its annual family reunion at the Americano Restaurant at Hotel Vitale, set to the stunning backdrop of the new Bay Bridge span (structural engineers were geeking out). We snapped Treadwell & Rollo's Western region director Phil Tringale, with Fox Rothschild partner Phil Hinerman. Phil H. is a frequent lecturer in wine programs around the country.

CREW Does the Ritz

We caught up with CREW Chapter prez and Boston Properties lease admin manager Helen Duong at the org's annual chapter sponsor appreciation luncheon. (We took this pic of her back in April... restaurants are so dark.) In 2006, the luncheon only had about two dozen attendees—last week, we counted 60 at the Ritz's Parallel 37. On the menu: pan-seared halibut, chocolate truffles, and a personal hello from the chef. CREW San Francisco's sponsorship dollars have increased at least 30% since times were tough in the real estate biz in 2009 and 2010, she reports.

Send Us Your Mustache Pics!

A mustache, when worn responsibly, creates a quiet dignity that reminds us of the most influential men of all time: Teddy Roosevelt, Albert Einstein, Groucho Marx, and Tom Selleck. No time is this more apparent than November, the month that has launched thousands of mustaches (including last year's meaty 'stache on our own Mike Ponticelli, above) as part of Movember campaign, which raises money and awareness for men's health issues. So we're calling all of you in commercial real estate who are participating to send in a pic of your mustache and a short bit about why you decided to be a part of the action. Wear them proudly, gents. Email pictures to tierney.plumb@bisnow.com, and find out more about Movember here.

Hello San Francisco! Please give a warm welcome to your new reporter Tierney Plumb. She loves to get news, views, and Starbucks gift certs: tierney.plumb@bisnow.com.

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