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    April 8, 2010  
 
SETH!

Involved in association and non-profit law? Come learn how the social media revolution will affect your clients and you at our Bisnow Breakfast & Schmooze, April 20 at BLT. More info

 
Big Man on Campus might be another name for WilmerHale appellate practice chair and former Solicitor General Seth Waxman, whom we met on the heels of his recent appointment to serve as president of Harvard’s Board of Overseers.
 
WilmerHale appellate practice chair and former Solicitor General Seth Waxman

This Yale Law grad says he abides by convention and typically cheers for his undergrad alma mater, Harvard, except when they play UPenn’s women’s lacrosse team (his daughter is a former captain). Off the field, he’s been a champion of the rights of universities to get patent protection for technologies invented by faculty, is defending Duke in connection with the men’s lacrosse scandal, and represents Columbia in connection with a challenge to New York’s use of eminent domain—to enable the university to expand its research and community activities.

 
Mack-Cali (Legal) - in-te
 
WilmerHale appellate practice chair and former Solicitor General Seth Waxman

Seth’s had this wooden cowboy (a gift from his wife) in his office for two decades. At any time, he seems to have more high-profile clients than most mid-size law firms. To name just a few more, he reps the State of Georgia in monumental litigation over water rights, he’s actively litigating seven patent cases, he represents US Airways in a constitutional challenge to New Mexico’s prohibition on serving alcohol on flights that pass through the state, and—lest a single regulatory agency go untouched—just filed his first-ever FERC appeal.  “I’m most interested in taking on cases that involve subjects I know little about,” says Seth, who has argued over 55 cases before SCOTUS. “Taking on entirely new matters is what keeps my job fresh and interesting.”

 
Nemacolin (Golf) - in-tex
 

MARKETING GURU
 
McGuireWoods’ chief marketing officer Jim Durham

McGuireWoods’ chief marketing officer Jim Durham, who last month was awarded the Legal Marketing Association’s lifetime achievement award, has been a consultant to over 150 law firms. He tells us the difference between many good and great lawyers is understanding success in the same terms their clients do—the quality of the relationship and the level of service rendered. Bottom line: “You need to either help your clients sleep better, make more money, save money, or look good.” That’s a mantra that he tells us pertains to legal marketing as well, and that he’s bringing with him when the firm moves its 70-attorney and staff DC office to new digs at 20th and K next fall.   

McGuireWoods’ chief marketing officer Jim Durham
It’s also a gospel that he’s hoping to spread with The Essential Little Book of Great Lawyering, the pocket-size manifesto into which he piled 20 years of insight in just one weekend (Jerry McGuire style). He’s already sold more than 10,000 copies out of his basement: “My goal is to have it on every lawyer’s desk in the world."

MEET OUR SPONSOR: agencyQ

As this warm weather (demonstrated above by Greg Nelson of great sponsor agencyQ) gets legal recruiters around town thinking about the fast-approaching arrival of summer associates, we recommend exploring how Q’edIn, the standout customizable social networking platform provided by agencyQ, can help build collegiality among new recruits. By engaging summer associates through this streamlined digital platform, firms can cut down on paper costs, while also positioning themselves as innovators with new media recruiting techniques. Learn more here.

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Cardinal (Bird)
 
 
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Nemacolin (Golf)
 
 
 
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